E-Retail Coordinator

Sisley Paris; Brussel; Sur place; EUR 55 000 - 75 000; Plein temps

Résumé du poste

Sisley Paris is seeking an E-Retail Coordinator BeNeLux to own end-to-end online sales across BeNeLux, managing key accounts and driving brand presence on partner platforms. You will optimize content, campaigns, and promotions, monitor performance KPIs, and collaborate with local marketing and D2C teams to grow revenue while upholding the brand's premium image.

Fluency in French and Dutch is required, with 2–3 years in e-retail or agency roles, and a strong analytical mindset to translate data

Qualifications

• 2–3 years hands-on e-retail or account management experience in beauty or FMCG.
• Strong BeNeLux market knowledge (BeNeLux retailers and online players).
• Digital mindset with ability to interpret metrics (conversion, traffic, ROAS) and drive growth.
• Detail-oriented with data-driven approach ensuring flawless product pages and reporting.

Responsabilités

• Own end-to-end e-retail strategy and day-to-day relationships with key accounts and pure players.
• Optimize PDPs, content, and SEO; ensure compliance with retailer guidelines.
• Manage campaigns, launches and digital co-activations across platforms.
• Track KPIs, analyze data, and drive actions to improve ROAS and brand visibility.
• Collaborate with local marketing, D2C and cross-functional teams.

Connaissances

E-retail management

Digital analytics

SEO optimization

BeNeLux market knowledge

P&L & performance tracking

Cross-functional collaboration

Fluent in French & Dutch

Outils

Excel

Canva

E-retail listing platform

Description du poste

About the role

As the E-Retail Coordinator BeNeLux, you are the full end-to-end operational and strategic owner of Sisley’s e-retail and pure player business. You will drive sales growth, manage account relationships, build annual support plans, oversee daily execution, manage e-merchandising, and track performance, all while maintaining a high-end brand presentation across all partner platforms.

You are responsible for the brand image, market share, and sales performance of Sisley on our

partners’ digital ecosystems across the BeNeLux region.

Key responsibilities

1. Account management & strategy

• Growth strategy and tailored action plans: develop tailored commercial action plans per client to drive online sales, maximize market share, secure brand presence and negotiate extra brand visibility and animation in collaboration with the sales director and in line with brand calendar.
• Opportunity identification: remain constantly on the lookout to identify new growth opportunities through active market monitoring, competitive intelligence, and benchmark of potential new players.
• Day-to-day management: manage the daily relationship with e-retail key accounts and pure players, acting as their primary point of contact.
• Promotional tracking: monitor retailer promotional activity, providing strategic insights to continually optimize brand performance.

2. Brand execution, e-merchandising & digital content

• Digital content & SEO optimization: optimize PDPs, imagery, localized SEO (French/Dutch), and brand pages, ensuring strict compliance with each retailer’s technical guidelines.
• Campaign & activation management: coordinate product launches, commercial campaigns, and dedicated digital co-activations across e-retailers.
• Platform quality control: conduct daily monitoring of e-retailer and pure player websites to guarantee correct brand visibility, flawless representation, and strict adherence to general terms and conditions of sale.
• Benchmarking: conduct ongoing competitor analysis (best-in-class brand spaces, PDP UX...) to spot new optimization and execution opportunities.

3. CRM, (Retail) media, performance analysis & KPIs

• KPI tracking: analyse customer performance and establish regular business reporting.
• Data-driven insights: interpret key metrics and post-activation data to extract actionable insights, optimize P&L performance, and adjust future trade support plans.
• Traffic redirection tracking: monitor performance and analyse sales impact of brand media campaigns redirected to e-retailers and pure players. Use of the results to further negotiate brand space.
• Retail media & e-retailer CRM follow-up: plan, execute, and closely monitor e-retailer CRM actions (dedicated newsletters, push notifications…) as well as retail media campaigns (sponsored search, display) to maximize ROAS and brand visibility.

4. Cross-functional collaboration & operations

• Supply chain follow-up: ensure good stock levels and material availability for major activations and new product launches.
• Internal synergy: collaborate cross-functionally with local marketing, D2C, and sales teams, as well as European brand coordinators.

Candidate profile

• Experience: 2–3 years of hands-on experience in e-retail management, e-trade marketing, or account management, ideally within the beauty industry.
• Market knowledge: strong understanding of the BeNeLux retail and e-retail landscape (Douglas, ICI PARIS XL, Bol.com, de Bijenkorf...).
• Proactivity & drive: proactive, highly resilient, and a fighter mindset to overcome obstacles and successfully implement action plans in a competitive environment.
• Digital & analytical mindset: strong ability to interpret digital metrics (conversion rates, traffic, CTR, ROAS) and translate them into P&L performance and business growth. Highly comfortable with SEO best practices, retail media, paid media, and digital promotional levers.
• Meticulousness & rigor: extremely detailed-oriented with a data-driven approach, guaranteeing flawless execution on product pages, brand presentation, and reporting.
• Technical proficiency: proficient in Microsoft Office Suite (advanced Excel), Canva, knowledge of e-retail product listing platform is a plus.
• Languages: fluency French and Dutch to manage local retailer communications, internal workflows, and corporate reporting.