Digital Marketing Strategist & Campaign Lead

UNILIN; Desselgem; Sur place; EUR 42 000 - 65 000; Plein temps

Résumé du poste

Unilin is seeking a Digital Marketing Coordinator to develop, execute and optimise digital marketing initiatives across the Insulation division. You will shape strategy, manage campaigns end-to-end and contribute to budget planning and performance steering.

In this role you’ll collaborate with country marketeers, the webmaster and external agencies, acting as a hands-on digital expert within the marketing team. A strong background in marketing, analytics and automation is essential.

Qualifications

• Bachelor’s or Master’s degree in Marketing, Communications or related field.
• Minimum 3 years of experience in digital marketing or performance/content-driven roles.
• Solid understanding of content marketing, marketing automation and analytics.
• Experience working with digital budgets and external agencies.
• Strong organisational, analytical and stakeholder management skills.
• Experience within an international organization with multiple product groups is a plus.
• Fluent in English; other European languages are a plus.

Responsabilités

• Contribute to the development of Unilin’s digital marketing strategy and translate into annual/campaign plans across digital channels (web, email, social, paid).
• Lead the execution of digital campaigns with input from marketing coordinators and local market context.
• Evaluate digital campaign performances and allocate budget with internal stakeholders and external agencies.
• Lead and participate in projects such as lead generation and lead nurturing with sales and IT.

Connaissances

Digital marketing

Campaign management

Budget management

Analytics

Stakeholder management

Content marketing

Marketing automation

English fluency

Formation

Bachelor’s or Master’s degree in Marketing/Communication or related field

Description du poste

Unilin is seeking a Digital Marketing Coordinator to develop, execute and optimise digital marketing initiatives across the Insulation division. You will shape strategy, manage campaigns end-to-end and contribute to budget planning and performance steering.

In this role you’ll collaborate with country marketeers, the webmaster and external agencies, acting as a hands-on digital expert within the marketing team. A strong background in marketing, analytics and automation is essential.