Creative Strategist Antwerp

Socialsky; Antwerpen; Hybrid; EUR 42,000 - 64,000; Full time

Benefits offered by this job

Remote working opportunities

Job summary

Socialsky is seeking a Creative Strategist to turn client challenges into engaging social content and concepts that resonate across platforms. You will bridge strategy with on-screen execution while leading ideas from concept to production.

You will own creative recommendations, guide teams, and present to clients, shaping content strategies for ambitious brands and real market impact.

Qualifications

• Proven experience in creative concept development, ideally in an agency, with a strong track record in social media and content creation.
• In-depth knowledge of TikTok, Instagram and YouTube: platforms, creators and storytelling conventions.
• Curiosity about pop culture, emerging conversations and cultural references that can inspire brands.
• Ability to develop brand-specific creative concepts and turn them into multiple pieces of content.
• Strong creative judgment: explain why a direction is worth pursuing and help others develop ideas.
• Solid marketing understanding: every recommendation serves a clear objective and brand relevance.
• Autonomy to move projects forward and the confidence to lead a group or present to clients.
• Experience in scriptwriting and collaborating with production teams.

Responsibilities

• Own and defend creative recommendations to clients.
• Guide production: write scripts and briefs, provide creative direction to production teams.
• Take ownership of projects: organize work, meet deadlines, anticipate challenges and propose solutions.
• Continuously improve creative output by analyzing audience reactions and insights for future ideas.
• Prepare and lead brainstorming sessions and turn them into concrete ideas and next steps.

Job description

Socialsky is an innovative digital marketing agency specialising in social media management. Our speciality? Creating content seen by millions of people every month, for well-known Belgian and international brands. We help our clients strengthen their presence through strategic advice and creative content.

The job

As a Creative Strategist, you turn our clients' business challenges into concepts, content series and formats designed for social media. You bridge the gap between strategy and the content that comes to life on screen.

For the projects you lead, you take ownership of the creative recommendation: developing ideas, bringing the right people together, convincing clients and guiding teams through to execution.

You'll work closely with our creative teams, Community Managers, Digital Account Managers and Performance Managers to bring ambitious social-first campaigns to life.

What we expect from you

• Own and challenge briefs. Understand the brand's objectives, audience and the problem to solve. Ask the right questions and define a clear creative direction.
• Turn strategy into concrete content. Develop concepts, recurring content series, activations and formats tailored to how people use each platform.
• Develop ideas from start to finish. Define the hook, creative mechanism, storyline, tone and references. Show what the content will look like and how it can be produced.
• Prepare and lead brainstorming sessions. Set the direction, inspire ideas, move discussions forward and select the strongest concepts. Turn brainstorms into concrete ideas and clear next steps.
• Present and defend creative recommendations to clients. Build a compelling story connecting the marketing challenge, the insight, the creative idea and its relevance to the audience and the brand.
• Guide production. Write clear scripts and briefs, provide creative direction to production teams and give feedback that makes the content stronger.
• Take ownership of your projects. Organise your work, meet deadlines, anticipate challenges and proactively propose solutions.
• Continuously improve creative output. Analyse audience reactions, understand what captures attention and drives engagement, and use these insights to develop future ideas.

About You

• Proven experience in creative concept development, ideally in an agency, with a strong track record in social media and content creation.
• In-depth knowledge of TikTok, Instagram and YouTube: how people use them, their creators, communities and storytelling conventions.
• Curiosity that goes beyond your feed: pop culture, emerging conversations, behaviours and cultural references that can inspire brands.
• The ability to develop brand-specific creative concepts and turn them into multiple pieces of content without exhausting the original idea.
• Strong creative judgment: you know how to choose a direction, explain why it's worth pursuing and help others develop their ideas.
• Solid marketing understanding: every recommendation serves a clear objective and gives the brand a relevant place in the content.
• The autonomy to move projects forward and the confidence to lead a group or present to clients.
• Experience in scriptwriting and collaborating with production teams.

What We Offer

• Competitive salary and attractive benefits (MacBook, iPhone, mobile subscription, meal vouchers, eco vouchers and mobility budget).
• Real responsibilities, autonomy and a tangible impact on ambitious brands.
• Plenty of learning and career development opportunities.
• A stimulating work environment with supportive colleagues.
• Remote working opportunities.