Copywriter

ThoughtLabs Belgium; Brussel; Sur place; EUR 60 000 - 90 000; Plein temps

Résumé du poste

ThoughtLabs Belgium seeks a senior storyteller/copywriter to translate briefs into high-value Dutch content aligned with business goals. You’ll craft articles, emails, social content, web pages and video scripts, while optimizing for SEO, GEO and AI-driven insights.

Collaboration with visual teams and cross-language translation will be key to success in this role. Ideal candidates have 6+ years in storytelling, native Dutch, strong French, and a journalistic background with experience in

Qualifications

• 6+ years of experience as a storyteller/copywriter.
• Native-level Dutch with excellent writing.
• Very good passive French proficiency.
• Bachelor’s or Master’s in communications, journalism, marketing, languages or literature.
• Strong journalistic background with thought-leadership/technical content.
• Excellent writing across multiple channels; strong adaptability.
• Experience using AI tools for research, copywriting, optimization and translation.

Responsabilités

• Translate briefs into high-value content aligned with business objectives and content pillars.
• Create and optimise content across articles, emails, social media, web pages, video scripts and other formats.
• Optimise content for SEO/GEO, search visibility, AI overviews and LLM responses.
• Use Surfer SEO to improve content authority and visibility.
• Collaborate with visual/audiovisual teams to develop videos and short-form content.
• Translate/adapt content from French and English into Dutch.
• Analyse content performance and propose improvements based on traffic, engagement and conversions.
• Ensure content complies with regulatory requirements and anti-greenwashing standards.

Connaissances

Native Dutch

Excellent writing

French proficiency

Storytelling

Agile mindset

AI tools experience

Formation

Bachelor’s or Master’s in Communications/Journ/Marketing/Languages/Literature

Description du poste

• Translate briefs into high-value content aligned with business objectives and content pillars.
• Create and optimise content across articles, emails, social media, web pages, video scripts and other formats.
• Optimise content for SEO/GEO, search engine visibility, AI Overviews and LLM responses.
• Use tools such as Surfer SEO to improve content authority and visibility.
• Use AI tools for research, copywriting, optimisation and translation while ensuring quality and compliance.
• Collaborate with visual/audiovisual experts to develop videos, carousels and short-form content.
• Translate and adapt content from French and English into Dutch.
• Analyse content performance and propose improvements based on traffic, engagement, CTR, SOV and conversions.
• Ensure content follows regulatory requirements, including non-misleading commercial communication and anti-greenwashing standards.

Mandatory Requirements:

• 6+ years of experience as a Storyteller / Copywriter.
• Native-level Dutch with excellent writing skills.
• Very good passive French proficiency.
• Bachelor’s or master’s degree in communications, Journalism, Marketing, Languages, Literature, or equivalent experience.
• Strong journalistic background and experience creating thought-leadership and/or accessible technical content.
• Excellent writing skills with the ability to create clear and engaging content across multiple channels.
• Experience using AI tools for research, copywriting, optimisation and translation.

Preferred Experience:

• Experience with GEO optimisation.
• Experience in the individual/retail customer segment.
• Experience in the banking or financial services sector.
• Understanding of marketing funnels and customer journeys.
• Ability to interpret content performance indicators such as engagement, reach, CTR and SOV
• Experience with Surfer SEO.

Soft Skills:

• Creative, curious and analytical mindset.
• Strong attention to detail and accuracy.
• Ability to challenge briefs and provide recommendations.
• Agile mindset and adaptability.
• Strong interest in and affinity with AI tools.
• Excellent teamwork, communication and active listening skills.
• Ability to work independently and transparently.