Conversation Designer & Content Specialist

The Maffia; Brussel; Hybride; EUR 45 000 - 65 000; Temps partiel

Résumé du poste

A growing digital communication agency in Brussels is seeking a Conversation Designer & Content Specialist to design and optimize chatbot conversations. Candidates should have experience in conversation design, a strong multilingual writing skill set, and the ability to collaborate across functional teams. This freelance position allows for a significant degree of independence and creativity. A strong portfolio demonstrating prior work in UX writing or chatbot content design is essential.

Qualifications

• Strong portfolio in conversation design or UX writing.
• Excellent command of French, strong Dutch, and English.
• Ability to manage and structure content for scalability.

Responsabilités

• Design and optimize chatbot conversations.
• Collaborate with cross-functional teams.
• Conduct usability testing and improve chatbot analytics.

Connaissances

Experience in conversation design

Multilingual writing and content adaptation

Testing and optimizing chatbot conversations

Proficient in design and prototyping tools

Collaborative team player

Creative and proactive mindset

Outils

Figma

Rasa Studio

Voiceflow

Description du poste

Conversation Designer & Content Specialist

Location: Brussels & Remote

Contract: Freelance

Start: 3/11/2025

End: 30/04/2026

Availability: 80-100%

Experience: Senior

Languages: EN/ FR/ NL

Your Tasks

• Design, write, and optimize chatbot conversations that enhance the user experience
• Create conversation flows for both happy paths and edge cases in collaboration with peers and stakeholders
• Write clear, empathetic, and on-brand microcopy for each turn in the conversation
• Manage and structure chatbot content to be searchable, reusable, and adaptable for NL, FR, and EN
• Ensure consistent tone, voice, accessibility, and inclusivity across all chatbot replies
• Collaborate with cross-functional teams to align conversations and language with policies and user needs
• Conduct usability testing and analyze chatbot analytics to continuously improve flows and copy
• Iterate based on user insights, success rates, and conversation breakdowns
• Maintain and expand the content library and style guide for consistent chatbot conversations
• Coordinate with localization and translation partners to ensure high-quality multilingual delivery
• Develop and maintain best practices, design patterns, and testing routines with fellow conversation designers

Your Profile

• Experience in conversation design, UX writing, or chatbot content design with a strong portfolio
• Knowledge of conversation flow design, NLU basics (intents/entities), and human–AI interaction
• Skilled in multilingual writing and content adaptation: excellent French, strong Dutch (B2/C1), and English (B1/B2)
• Experience structuring and managing content for scalability and reusability
• Testing and optimizing chatbot conversations based on analytics and user feedback
• Proficient in design and prototyping tools (Figma, Rasa Studio, Voiceflow, …) and content management platforms
• Understands the bigger picture and balances user needs, brand identity, and business goals
• Collaborative team player, co-creative mindset
• Persuasive yet open-minded, able to explain choices and integrate feedback
• Creative, proactive, and solution-oriented
• Able to propose multiple solutions for constructive discussions and decision-making
• Works independently with attention to detail and quality under tight deadlines
• Growth mindset: eager to learn and support others
• Experience with change management in large organizations; pragmatic and a change advocate

Interested?

Request the briefing here.