Content Creator

itsme; Brussel Hoofdstad; Hybride; EUR 45 000 - 65 000; Plein temps

Avantages offerts par ce poste

Brussels office near Central Station

Remote work 3 days/week

Indefinite-duration contract

Competitive compensation package

Résumé du poste

itsme® is seeking a Content Creator to craft articles, customer stories and speaker notes in Dutch and English, working with our Content Marketing Manager to turn product knowledge into reader-friendly content for a B2B audience.

You will interview colleagues, partners and customers, build keynote decks, scripts for video and webinars, publish content in our CMS in two markets and languages, and ensure brand voice across all materials.

Qualifications

• Minimum four years of experience producing B2B content.
• Ability to write in Dutch and English for a B2B audience.
• Experience interviewing colleagues, partners and customers.
• Solid SEO skills and ability to research topics and keywords.
• Strong PowerPoint skills and ability to structure decks.

Responsabilités

• Interview colleagues, partners and customers, and turn conversations into articles, customer stories and long reads.
• Build and structure keynote decks, write speaker notes and talking cards for events.
• Write and produce scripts for short video, webinars and product demos with designers and external partners.
• Publish and maintain content in our CMS: blog posts, landing pages, industry pages and newsletters in two markets and two languages.
• Turn one long-form piece into LinkedIn posts, newsletters and sales collateral.
• Maintain content consistency with the itsme brand voice and coordinate review cycles with marketing, legal and compliance.

Connaissances

Interviewing

SEO basics

PowerPoint

B2B content

Bilingual writing

Storytelling

Content strategy

Research

Outils

HubSpot CMS

PowerPoint

Figma

Canva

Description du poste

itsme® has fundamentally changed how people lead their digital lives in Belgium, but we are not stopping there! Do you want to be a driving force to help expand on this success story as part of a talented team that is making a positive impact on society? Then keep on reading, you’ll probably like what you’ll see.

We are itsme®, one of Europe’s fastest-growing scale-ups, with 150 team members and growing. Our mission: to provide a state-of-the-art digital identity solution for all people, enabling them to interact securely in the digital space. Now, only nine years after being founded, close to 8 million citizens use the itsme® app to identify themselves and sign documents online. Starting in Belgium, we successfully launched the itsme app in 32 European countries, with the ambition of becoming an internationally leading player.

As a Content Creator at itsme, you will produce the content that carries our story to the market. Articles and customer cases, keynote decks and speaker notes, webinar material, video scripts, newsletters and web pages, in Dutch and in English. You will work alongside our Content Marketing Manager, who owns content strategy and editorial direction, so that you can focus on what you do best: making great things. You will sit close to the people who build the product and the people who sell it, and you will spend a good part of your week turning what they know into something our B2B audience actually wants to read.

What your job looks like

• Interview colleagues, partners and customers, and turn those conversations into articles, customer stories and long reads. The challenge is to get our busy experts to say the useful thing out loud, and then writing it down better than they said it.

• Build and structure keynote decks, write speaker notes and talking cards for events, and turn what happened on stage into content afterwards.

• Write and produce scripts for short video, webinars and product demos, together with our designers and external partners.

• Publish and maintain content in our CMS: blog posts, landing pages, industry pages and newsletters, in two markets and two languages.

• Turn one long-form piece into everything that follows it, from LinkedIn posts and newsletter items to sales one-pagers and slides.

• Keep our content consistent with the itsme brand voice, and work through review cycles with marketing, legal and compliance.

• You write to publication standard in Dutch and in English. English is our company language and the language of most of our B2B material. In the Netherlands, we’re taking a Dutch-first approach. You will switch between the two often.

• Minimum four years of experience producing B2B content, preferably in a technical, financial or regulated environment.

• You can interview someone who does not have time to explain themselves twice, and come back with something publishable.

• Solid, practical SEO skills. You know how to do keyword and topic research, write titles, headings and meta descriptions that work, structure content around search intent, and handle internal linking. Awareness of how search is shifting towards AI answer engines is a real advantage.

• Strong PowerPoint skills. Keynotes, partner briefings and sales material all start in a deck, and being able to build a clean, well-paced slide yourself is a serious plus here.

• Experience with HubSpot CMS is a plus.

• Curiosity about digital identity, fraud, security and regulation. You do not need to know yet what eIDAS or QES stands for, but you do need to want to find out.

• Experience with basic design work (Figma, Canva is a plus.)

What we offer

• Being welcomed by an informal, enthusiastic, and ambitious team that is revolutionising how we safely manage our digital identity, in Belgium, The Netherlands & beyond.

• Offices within walking distance from Brussels Central Station, with the possibility to work remotely 3 days a week.

• A contract of indefinite duration, with an attractive and full compensation package.

• An environment where we care a lot about CHRIS:

  • Curiosity: Explore, learn, and challenge the status quo

  • Humble: Respect, listen, and embrace feedback for growth

  • Resourcefulness: Connect, mobilise, and collaborate across ecosystems.

  • Impact: Lead by example and create positive influence.

  • Scale: Build strong foundations for sustainable growth.