Commercial Lead

We Are; Oost-Vlaanderen; Remote; EUR 60,000 - 90,000; Full time

Benefits offered by this job

Hospitalisation insurance

Meal vouchers

Group insurance

Company car

Laptop

Job summary

We Are is seeking a proactive sales professional to lead the commercial side of the business in Belgium. You will build and manage the pipeline through outbound prospecting by phone, email, and LinkedIn, turning interest into deals and guiding opportunities from ideation to handover.

You’ll also nurture existing clients and keep our CRM tidy and forecast-ready. You’ll be the face of We Are at Sofa Sessions and events, and you’ll continuously experiment with new offers and channels, sharing

Qualifications

• 3+ years of B2B sales experience in tech or related field.
• Outbound prospecting via phone, email and LinkedIn.
• CRM experience with structured pipeline management.
• Comfort discussing software/AI with potential clients.

Responsibilities

• Build pipeline through outbound prospecting by phone, email and LinkedIn to Belgian companies.
• Turn interest into deals by following up inbound leads from website, shortreads and events.
• Grow across the full sales cycle from initial conversation to ideation, scoping, proposal and handover.
• Help existing clients see new opportunities and stay with us.
• Keep CRM up to date with a clean pipeline and realistic forecasts.
• Be visible, representing We Are at Sofa Sessions, events and on LinkedIn.
• Experiment with new offers or channels and share learnings when successful.

Skills

Dutch fluency

English fluency

3+ years B2B sales

CRM experience

HubSpot

Cold calling

LinkedIn prospecting

Clear communication

Initiative

Tools

HubSpot CRM

Job description

Making companies more efficient through tailored software and AI

Does hearing “Wait, that’s actually possible?” give you a buzz? Want to sell something that makes companies work smarter? Would you rather pick up the phone than hide behind an email sequence? Then keep reading.

Who we are

We’re a software engineering company from Ghent. We help companies work more efficiently with custom software and agentic AI that plugs straight into their back office: CRM, orders, planning, quotes, all those processes that quietly eat time every day.

We’ve helped 80+ companies, we grow like crazy year after year, and we want to keep giving every (potential) client the same customer-first approach. AI has shaken up our industry in no time. Building software is faster than ever, and companies are looking for a partner who knows where AI really adds value and can implement it that same week. That’s us.

Standing still means falling behind. We keep reinventing ourselves: how we build, how we run projects and how we sell. We try new tools, formats and ideas, keep what works and drop the rest without regret. Innovation is how we work.

What does a typical day look like?

Together with the founders, you’re responsible for the commercial side of we are. In practice:

• You build pipeline. Outbound prospecting by phone, email and LinkedIn to Belgian companies, typically in professional services, construction and industry in the broad sense.
• You turn interest into deals. You follow up inbound leads from our website, shortreads and events.
• You want to grow across the full cycle. From first conversation and ideation, through analysis and scoping (together with our engineers), to proposal and project handover.
• You help existing clients stay with us. You show them the next opportunity before they spot it themselves.
• You keep our CRM up to date. A clean pipeline, realistic forecasts, no deals that only exist in someone’s head.
• You’re visible. You represent we are at our Sofa Sessions, at events and on LinkedIn.
• You experiment. A new offer, a different channel, a smart AI workflow that speeds up your prospecting: you try it, measure what it delivers and share what you learn. If it works, we scale it.

Who are you?

Someone who:

• Is themselves. We’re not looking for a pushy closer, but for someone our clients enjoy talking to.
• Is genuinely curious about how companies work, and how tech and AI can make that better.
• Is driven and takes initiative. You don’t wait for leads, you create them.
• Is creative and loves trying new things. A stuck deal or a quiet market is a puzzle to you, not a wall.
• Communicates clearly, listens well and is open to feedback (giving and getting).
• Speaks fluent Dutch and English. French is a plus.

What we’re looking for

Made it this far, and does this feel like your place? Then we’re also looking for:

• At least 3 years of B2B sales experience, preferably in tech, or relevant experience.
• Someone who doesn’t flinch at outbound. Cold calling, emailing and LinkedIn don’t scare you.
• CRM experience (HubSpot is a plus) and a structured approach to your pipeline.
• Enough tech feel to have a real conversation about software and AI. You don’t need to code, but you do play with ChatGPT or Claude in your spare time.
• A pragmatic, no-nonsense mindset. We don’t shoot mosquitoes with a bazooka, and we don’t sell them either.

What’s in it for you?

At we are, you:

• Are our first sales hire, with real ownership and a direct line to the founders.
• Sell something that’s in huge demand right now: AI that actually works, built by people who know what they’re doing.
• Work with short decision lines. If something makes sense, we do it tomorrow.
• Grow with us, towards AI advisory and, as the team grows, leading a sales team.
• Join a small, motivated team that loves to experiment, gives new ideas a chance and keeps reinventing itself.

And of course, we offer:

• Extras: hospitalisation insurance, meal vouchers and group insurance.
• A company car.
• A laptop and smartphone.