Business & Service Designer

EOLIS; Brussel Hoofdstad; Hybride; EUR 75 000 - 95 000; Plein temps

Avantages offerts par ce poste

Hybrid working

40 hours per week

Résumé du poste

EOLIS GROUP in Brussels area seeks an experienced Freelance Business & Service Designer to lead new services using Design Thinking and Double Diamond. You’ll research, define value propositions, build prototypes and hand over concepts to UX/product teams for implementation.

The role is hybrid, full-time, 40 hours/week, ASAP through end-2026 with a potential extension. Fluency in English and Dutch or French is required.

Qualifications

• At least five years of experience as a Business Designer, Service Designer, UX/CX Strategist or similar.
• Proven business and service design experience across contexts and industries.
• Strong Design Thinking, Double Diamond and service design methods with pragmatism.
• Experience creating customer archetypes, journeys, blueprints, value propositions and prototypes.
• Ability to plan and execute end-to-end service design tracks independently.
• Experience with qualitative and quantitative research and translating insights.
• Strong financial sense: build business cases, costs, benefits and ROI forecasts.
• Excellent business acumen, aligning customer needs with strategy.
• Confident in facilitating workshops with multidisciplinary stakeholders.
• Strong visual, written and verbal communication skills.
• Empathic listener, able to influence and align stakeholders.
• Navigate ambiguity and organisational change effectively.
• Strong conceptual thinker, balancing ideas with concrete solutions.
• Customer-focused, analytical and self-sufficient with good planning.
• Hands-on and curious, open to new tools and concepts.
• Fluent in English and either Dutch or French (written and spoken).

Responsabilités

• Define project scope with squad members and business stakeholders.
• Collect and analyse customer data and market insights to validate assumptions.
• Plan and conduct qualitative and quantitative user research; translate findings.
• Develop artefacts: problem statements, archetypes, journeys and service blueprints.
• Formulate value propositions and present complex information clearly.
• Build business cases covering financials, investments and 3–5 year forecasts.
• Ensure concepts align with the organisation’s objectives.
• Organise and facilitate co-creation workshops for stakeholder alignment.
• Apply Design Thinking and service design methodologies across the organisation.
• Assist squads with requirements, prototypes and user flows; support UX teams.
• Share expertise and contribute to growing the design practice.
• Coach and guide colleagues when needed.

Connaissances

Design Thinking

Service Design

Workshop Facilitation

User Research

Business Modelling

Visual Communication

Outils

FigJam

Miro

Mural

Qualtrics

MicroStrategy

Tableau

Description du poste

Looking for a (Freelance) Business & Service Designer (FR/NL + ENG) for a project at one of our clients!

Location: Brussels Area, hybrid working (min. two office days per week)

Duration: ASAP - end of 2026, with the goal to extend

Employment Rate: full-time, 100%

Languages: Fluent French or Dutch (C2) + full professional English (C1)

Introduction

For a leading telecommunications and digital services company, we are looking for an experienced Business & Service Designer.

You will develop new products and services and improve existing ones, balancing customer desirability, technical feasibility, sustainability and business viability. Using service design and Double Diamond methodologies, you will lead the design process from initial research and problem definition through value proposition development, business modelling, prototyping and validation.

Once a value proposition or customer journey improvement has been validated, its viability assessed and the MVP defined, you will hand over the concept to UX/UI, content and product specialists for further implementation.

Responsibilities

• Define and align the project scope with squad members and business stakeholders.
• Collect and analyse customer data and market insights to validate critical assumptions.
• Plan and conduct qualitative and quantitative user research, translating findings into actionable recommendations.
• Develop deliverables such as problem statements, customer archetypes, cross-channel customer journeys and service blueprints.
• Formulate compelling value propositions and communicate complex information through clear visual methods.
• Build comprehensive business cases covering financial drivers, required investments and three-to-five-year forecasts.
• Ensure concepts and recommendations align with the organisation’s strategic and commercial objectives.
• Organise and facilitate co-creation workshops to gather input and build stakeholder alignment throughout the design process.
• Apply and promote Design Thinking and service design methodologies across the organisation.
• Help squads refine their requirements and support UX colleagues with prototypes, wireframes and user flows.
• Share expertise with fellow designers and contribute to the continuous development of the design practice.
• Coach and guide colleagues when required.

Experience & Competences

• At least five years of experience as a Business Designer, Service Designer, UX/CX Strategist, Innovation Consultant or in a comparable position.
• Proven business and service design experience across different organisational or industry contexts.
• Strong command of Design Thinking, Double Diamond and service design methodologies, combined with a pragmatic and tailored approach.
• Experience creating customer archetypes, customer journeys, service blueprints, value propositions, concepts and prototypes.
• Ability to independently plan and execute an end-to-end service design track.
• Experience conducting qualitative and quantitative research and translating insights into concrete recommendations.
• Strong experience building financial business cases, evaluating costs and benefits, and forecasting investment viability over a three-to-five-year period.
• Excellent business acumen and the ability to connect customer needs with strategic and commercial objectives.
• Confident facilitator of workshops involving multidisciplinary stakeholders.
• Strong visual, written and verbal communication skills.
• Empathic listener with the ability to engage, influence and align different stakeholders.
• Able to navigate ambiguity, organisational change and challenging stakeholder relationships.
• Strong conceptual thinker who can move seamlessly between abstract ideas and concrete solutions.
• Customer-focused, analytical and self-sufficient, with excellent planning and organisational skills.
• Hands-on, curious and open to experimenting with new tools, methods and concepts.
• Fluent in English and either Dutch or French, both written and spoken.

Technical skills

• Experience with digital collaboration tools such as FigJam, Miro or Mural.
• Comfortable working with numbers, data and statistics.
• Experience with analytics platforms such as Qualtrics, MicroStrategy or Tableau is considered an asset.

Nice to have

• Experience coaching junior service designers.
• Experience within the telecommunications or broader service sector.
• Knowledge of or experience with UX design, behavioural design or growth hacking.

Offer

• Full-time engagement of 40 hours per week.
• Hybrid working arrangement with at least two office days per week.
• The opportunity to shape customer-centred products and services within a large, innovative and digitally driven organisation.

Who are we?

EOLIS GROUP is a Digital and Marketing In-housing Company that helps its clients grow their own in‑house digital & marketing capabilities. We support organizations with digital, creative, content, marketing, and tech expertise, as well as strategic guidance on in-housing models, organization, technology, finances, and talent.