Brand Manager BeLux

HR One Group; Brussel Hoofdstad; Sur place; EUR 70 000 - 110 000; Plein temps

Résumé du poste

HR One Group in Belgium is seeking a dynamic Brand Manager to develop and execute local brand strategies for BeLux, translating global plans into impactful initiatives across omnichannel channels for patients and healthcare professionals. You will lead cross-functional teams, manage launches, adapt messaging to local regulations, and drive performance through analytics while collaborating with regional and global partners.

Fluency in English is required; Dutch and/or French are strong assets.

Qualifications

• Higher education degree (Bachelor or Master) in Life Sciences, Pharmacy, Medicine, Business or a related discipline.
• Minimum 3 years of experience in pharmaceutical brand management, product management or a similar commercial role.
• Experience within rare diseases is considered a strong asset; experience in nephrology or hematology is a plus.
• Strong strategic thinking and analytical capabilities, with the ability to translate complex scientific information into actionable business plans.
• Proven project management skills and experience working effectively in cross-functional teams.
• Strong digital mindset with experience leveraging omnichannel marketing approaches and data-driven decision making.
• Excellent communication and presentation skills.
• Fluency in English is required; Dutch and/or French are strong assets.
• Proficiency with MS Office applications, digital marketing platforms and CRM systems.

Responsabilités

• Develop and execute local brand strategies aligned with the global brand strategy for the BeLux market.
• Lead cross-functional brand teams to identify opportunities and develop innovative solutions.
• Adapt and localize global messages and campaigns into omnichannel strategies while ensuring compliance.
• Plan, coordinate and execute product launches, marketing campaigns and educational initiatives with internal partners.
• Integrate digital channels and analytics to optimize customer experience and business impact.
• Monitor market dynamics and performance to identify opportunities for improvement.
• Build and maintain relationships with healthcare professionals and key stakeholders.
• Support field teams to ensure consistent customer engagement and messaging.
• Collaborate with global and regional teams to share best practices.

Connaissances

Brand management

Cross-functional collaboration

Strategic thinking

Digital marketing

Omnichannel marketing

Project management

Stakeholder management

Communication

English fluency

MS Office

CRM systems

Formation

Bachelor or Master in Life Sciences, Pharmacy, Medicine, Business

Outils

CRM systems

MS Office

Digital marketing platforms

Description du poste

JOB DESCRIPTION

We are seeking a dynamic and entrepreneurial Brand Manager to drive the development and execution of innovative marketing strategies across a selection of our brands in the BeLux region. This role is instrumental in translating global brand strategies into impactful local initiatives, leveraging omnichannel engagement, customer insights, and cross-functional collaboration to maximize value for patients and healthcare professionals.

If you are passionate about building brands, enjoy working in a fast-paced environment, and are motivated by improving the lives of patients living with rare diseases, we encourage you to join our team and make a meaningful impact.

KEY RESPONSIBILITIES

• Develop and execute local brand strategies and tactical plans aligned with the global brand strategy and adapted to the specific needs of the BeLux market;
• Lead cross-functional brand teams to identify business opportunities, generate customer insights and develop innovative solutions that drive sustainable growth;
• Adapt and localize global key messages, promotional materials and campaigns into impactful omnichannel customer engagement strategies while ensuring compliance with local regulations and company policies;
• Plan, coordinate and execute product launches, marketing campaigns, congress activities and educational initiatives in close collaboration with Commercial, Medical and Patient Access colleagues;
• Integrate digital engagement channels, analytics and customer insights into brand plans to optimize customer experience and maximize business impact;
• Monitor market dynamics, competitor activities, sales performance and customer feedback to identify opportunities and continuously improve brand performance;
• Build and maintain strong relationships with healthcare professionals, key opinion leaders, patient organizations and other relevant external stakeholders;
• Support the implementation of brand strategies and key messages together with the field teams to ensure consistent and effective customer engagement;
• Collaborate closely with global and regional teams to ensure alignment and sharing of best practices across markets;
• Manage external agencies and vendors, ensuring high-quality execution of projects within agreed timelines and budgets;
• Monitor brand performance through relevant KPIs and provide actionable recommendations to optimize return on investment and business outcomes;
• Secure that all business operations are conducted in compliance with all applicable rules, laws, regulations and company policies.

QUALIFICATIONS

• Higher education degree (Bachelor or Master) in Life Sciences, Pharmacy, Medicine, Business or a related discipline;
• Minimum 3 years of experience in pharmaceutical brand management, product management or a similar commercial role;
• Experience within rare diseases is considered a strong asset; experience in nephrology or hematology is a plus;
• Strong strategic thinking and analytical capabilities, with the ability to translate complex scientific information into actionable business plans;
• Proven project management skills and experience working effectively in cross-functional teams;
• Strong digital mindset with experience leveraging omnichannel marketing approaches and data-driven decision making;
• Excellent communication and presentation skills;
• Fluency in English is required; Dutch and/or French are strong assets;
• Proficiency with MS Office applications, digital marketing platforms and CRM systems.

PERSONAL COMPETENCIES

• Entrepreneurial mindset with a strong sense of ownership and accountability;
• Collaborative team player with excellent interpersonal and stakeholder management skills;
• Proactive, solution-oriented and able to work independently;
• Agile and adaptable in a rapidly evolving environment;
• High integrity and alignment with company values of Care, Ownership, Ambition, Urgency and Partnership.