Brand Development Manager ENA

Zespri International; Antwerpen; Presencial; EUR 80.000 - 110.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

FlexWELL flexible work; WFH & the офис

Two additional paid leave days (Boost)

Global Life and Disability Insurance

Descripción de la vacante

Zespri International is seeking a Regional Brand Development Manager based in Antwerp. This senior role oversees all brand communications across markets, owning regional creative assets and the communications plan.

Collaboration with local managers and the global brand team is essential to ensure a globally consistent yet locally adapted brand story.

Formación

• 8-10 years in marketing in consumer goods (food category a bonus).
• 3 years of experience in a multi-market capacity.
• Full agency control & internal process management experience is mandatory.
• Delivered at a director level and comfortable managing multiple stakeholders.

Responsabilidades

• Communicate the Brand Promise in a compelling, embedding it across marketing.
• Lead the integrated regional communications plan for EU/NA region.
• Collaborate with Global Brand Development to ensure regional consistency.
• Manage regional creative agency relationships and asset development.
• Deliver on Brand and Marketing KPIs for the region.

Conocimientos

Marketing

Brand management

Multi-market experience

Digital marketing

Project management

Agency management

Leadership

Data analysis

English fluency

Educación

Marketing degree

Business degree

Communications degree

Descripción del empleo

Zespri is more than simply the world's single-largest marketer of kiwifruit. We like to think of ourselves as fruit on a mission and as rebels with a cause: to help people, communities and the environment around the world thrive through the goodness of kiwifruit. We are proudly the world's largest marketer of kiwifruit, selling kiwifruit in more than 50 countries. We work with around 2,800 New Zealand and 1,500 international growers and post-harvest companies to source the best-quality Zespri Kiwifruit which we supply through our distribution partners to wholesale and retail customers. We are one of New Zealand's best-known international brands, dedicated to creating sustainable long-term value for growers.

He aha te mahi? What's the role?

Based in Antwerp, the Regional Brand Development Manager is a senior regional brand custodian. This position is responsible for overseeing all brand communications and ensuring the brand is properly and consistently represented across all the markets within the region. The ambition of this role is to grow one meaningful and globally consistent brand. To achieve that, this position will be responsible for owning the development of the creative assets across ATL touchpoints at a regional level with adaptation at a local level. This position will own the communications planning process, which includes the media and touchpoint strategy, and management of creative and media agencies. This position will need to work collaboratively with local marketing managers on asset development and business needs, the global brand development team to ensure brand consistency, and other heads of regional brand development.

Key Accountabilities

• Communicate the Brand Promise in a compelling and inspiring way, ensuring that it is embedded in all we do in Marketing
• Lift the marketing capabilities for the EU/NA region in brand development
• Be the voice of the consumers to ensure we are having consumer-centric approach in all our marketing efforts
• Lead the integrated communications plan for the region.
• Work closely with the Global Brand Development team to ensure the brand is represented correctly in the region, led by the Brand Compass and Global Communication Platform
• Be the voice of the region when collaborating on globally-led brand development projects (e.g. global asset development, refinement of brand toolkits, input into long-term brand strategy)
• Work closely with the regional media & digital strategy Manager to align the regional media strategy and channel principles with the communication brief & campaign idea.
• Work closely with local marketing managers to understand the consumer and market needs to be able to identify where the local market flexes are in the integrated communications plan
• Work with other Regional Brand Development Managers in sharing of best practices and learnings
• Own the regional creative agency relationship
• Deliver on Brand and Marketing KPIs for the region.

Ko wai koe? Who are you?

We're looking for a team player with 8-10 years in a marketing role in consumer goods (food category a bonus), with 3 years of experience in a multi-market capacity. You will also fulfill the following:

• Holds tertiary qualifications in marketing, business, communications planning, or related fields
• Experience in Consumer (or Shopper) research (Quant and Qual) is mandatory.
• Brand Marketing/Advertising/promotion development project lead experience minimum 8 years.
• Full agency control & internal process management experience are mandatory.
• Successfully delivered at a director level and comfortable with managing multiple stakeholders of all levels and across different functions
• Strong project management capability to ensure timelines, budget, and deliverables are met
• Digital marketing experience - own contents development.
• Strong analytical skill to lead the research & read the outcome
• Fluency in English (both written and oral)

Our people are what makes our culture so irresistible and uniquely Zespri. We are a passionate and mighty team of 850+ employees in 23 different locations globally. Working at Zespri is an opportunity to join a fast-paced, culture-driven environment unlike any other. We want people who share our values of making it happen, creating real connections, and leaving a legacy. Join us in shaping our future and be part of a truly unique organisation.

• Competitive overall remuneration package, including a Short Term Incentive scheme opportunity.
• FlexWELL flexible work; WFH & the office.
• Additional paid annual leave day per year (Zespri Day).
• Two additional paid leave days for you to proactively support the moments that genuinely boost your mental, physical, emotional, and social wellbeing (Boost Days)
• Global Life and Permanent Disability Insurance.
• Group Medical Insurance benefits.

At Zespri, we understand the importance of diverse perspectives and experiences, and a fair hiring process is the first step to getting there. We want to attract a diverse range of people and encourage everyone from all backgrounds and walks of life to apply. Please let us know if you need any assistance or reasonable adjustments to take part in the recruitment and selection process by reaching out to our Talent Acquisition team via email at [e-mail].