Brand & Content Specialist

Reynaers Aluminium; Belgique; Sur place; EUR 50 000 - 70 000; Plein temps

Avantages offerts par ce poste

Hybrid working

Competitive salary

International work environment

Growth opportunities

Mobility plan

Résumé du poste

Reynaers Aluminium in Duffel, Belgium, is seeking a Brand & Content Specialist to own brand and content strategy and drive market-focused campaigns. You will bridge Product Management and marketing to ensure launches are sharp and commercially relevant.

You will translate complex technical concepts into clear messages, lead brand guidelines, and collaborate with global teams to align on messaging, with hybrid working options and a competitive salary and benefits.

Qualifications

• Master degree in Marketing, Communications, Business or equivalent.
• Minimum 3 years of brand/content marketing experience.
• Proven experience translating product/tech into market narratives.
• Strong stakeholder management and analytical mindset.

Responsabilités

• Co-develop and steward Reynaers Aluminium's global brand strategy.
• Lead brand guidelines across teams and partners; guard brand identity.
• Develop brand campaigns and always-on storytelling initiatives.
• Own and manage the trade marketing assortment and POS across markets.
• Translate product roadmaps into compelling commercial campaigns.
• Define KPIs for brand and content performance; monitor results.

Connaissances

Brand management

Content marketing

Product marketing

Go-to-market

Stakeholder management

SEO & analytics

English fluency

Formation

Master degree in Marketing, Communications, Business or equivalent

Description du poste

BRAND & CONTENT SPECIALIST

Are you a marketing professional who thrives at the intersection of brand, content and commercial growth — and ready to take real ownership of meaningful work? As our Brand & Content Specialist, youare the right-hand to the Brand , Content & Trade Marketing Manager and a key driver of how Reynaers Aluminium shows up in the market. You co-own the brand and content strategy, translate it into actionable communication plans, and serveas the critical bridge between Product Management and the marketing team — ensuring product launches and go-to-market initiatives are sharp, consistent and commercially relevant.

TASKS & RESPONSIBILITIES

Brand strategy & co-management

• Co-developand steward Reynaers Aluminium's global brand strategy alongside the Manager; ensure brand vision, positioning and identity are consistently applied across markets and touchpoints.
• Lead the operationalisation of brand guidelines across the team and with external partners; act as a guardian of verbal and visual brand identity in day-to-day work.
• Develop brand campaigns and always-on brand storytelling initiatives that reinforce Reynaers Aluminium's positioning..

Trade marketing management

• Own and maintain the gadgets and point-of-sale (POS) assortment for Reynaers Aluminium; ensure the full range is continuously aligned with brand guidelines and reflects current positioning across all markets. This is a head office responsibility, managed centrally from the Reynaers Aluminium marketing team.
• Manage the lifecycle of the trade marketing assortment: from product briefing and periodic review to selection and approval; coordinate supplier tendering processes in close collaboration with the dedicated marketing buyer within procurement.
• Act as the primary internal contact for trade marketing materials across customer service, supply chain and warehouse teams; coordinate closely to ensure smooth ordering, stock management and delivery processes.
• Proactively flag assortment gaps, quality issues or brand inconsistencies and propose solutions in collaboration with relevant stakeholders.

Content marketing strategy

• Define the key messaging architecture per (digital) product category, product line and target audience, ensuring alignment across marketing assets (landing pages, blog, email, social, etc.).
• Overseeand quality-control the translation of value propositions into content in close collaboration with Product Management and the content creation team; contribute to quality-control of final outputs.
• Steer and finalize internal messagingvalidation processes with relevant stakeholders.

Go-to-Market & product marketing interface

• Serve as the primary marketing interface with Product Management: translate product roadmaps and innovations into compelling commercial marketing campaigns.
• Develop product launch communication strategies and contribute to coordination between product, sales and marketing teams.
• Ensure all product messaging and positioning is commercially relevant, audience-appropriate and consistently applied across channels and assigned regions.

Performance, insights & stakeholder management

• Define KPIs for brand and content performance; support the monitoring of results, campaign evaluation and continuous improvement initiatives.
• Buildand maintain a strong understanding of market trends, industry best practicesand competitor communication strategies to inform strategic decisions.
• Partner with international marketingteams to evaluate strategy localisation and ensure global-local alignment.
• Deputisefor the Brand, Content & Trade Marketing Manager when needed; represent theteam in cross-functional forums.

CANDIDATE PROFILE

• Master degree in Marketing, Communications, Business or equivalent by experience.
• Minimum 3 years of experience in brand and/or content marketing, ideally in a B2B2C or multi-audience environment.
• Proven experience in product marketingor go-to-market strategy: you are comfortable working with product managers andtranslating technical innovation into market-facing narratives.
• A creative and structured thinker: you understand the bigger picture and are ready to take ownership of your own workstreams.
• Strong ability to translate complex, technical concepts into clear and persuasive messages for diverse audiences.
• Data-drivenwith a solid understanding of content performance metrics, SEO and analytics.r.
• Excellent stakeholder management andnetworking skills; you naturally build trusted relationships across all levelsof an organisation.
• Fluent in English; Dutch is a strong plus.

Our offer

• A state-of-the-art, international workenvironment within a global market leader where continuous innovation is akey driver.
• Plenty of room for initiative, personalgrowth, and technological innovation.
• Flexible working hours and the possibilityof hybrid working.
• A dynamic and positive work atmospherewith new challenges every day.
• The opportunity to make a real impact onthe digital future of an international player in the construction andaluminium sector.
• A competitive salary and a wide range ofextra-legal benefits in return for your expertise and commitment.

A mobility plan that enables youcommute easily, healthily, and in an environmentally friendly way.

Who we are:

As an internationalfamily business, Reynaers Group improves living and working environments forpeople today and for future generations.
Reynaers Group is a leading specialist in the development, distribution andcommercialisation of innovative and sustainable aluminium and steel buildingcomponents. Through our brands, including Reynaers Aluminium and Forster, wehave grown from a small family business to an internationally focused group ofcompanies that create energy-efficient and responsibly made products, making adifference to homes, buildings and the people they serve.
Our motto "Together for Better" is more than a slogan! It reflectshow we work together as colleagues. With our open and proactive mindset, weachieve the highest standards and achieve the best results in every project,large or small.
Your workplace will be the Reynaers Campus in Duffel, the headquarters ofReynaers Group and Reynaers Aluminium. The campus houses various departmentssuch as R&D, Operations, our Technology Center, training center and morethan 62,000 m² of warehouses.
Are you ready to take the next step in your career and make a significantimpact in the world of construction and aluminium solutions?
Then let's go "Together for Better" together. Discover what we haveto offer and become part of our dedicated team!
Do you have any questions about this vacancy? You can contact Katja Govaert forthis. [e-mail]