Brand Campaign Specialist

Mega; Luik; Hybride; EUR 50 000 - 70 000; Plein temps

Avantages offerts par ce poste

Hybrid work model

Competitive salary package

Safe and inclusive environment

Résumé du poste

Mega is seeking a Brand & Campaign Specialist to strengthen our brand and drive campaigns across Energy and Telecom. You will report to the Marketing & Communications Director and collaborate with cross-functional teams to ensure a consistent brand experience and successful product launches.

The role requires a passion for branding, strong storytelling and analytics, and the ability to manage 360 campaigns with budget discipline. Hybrid work and a dynamic, young environment are offered.

Qualifications

• Minimum 5 years of experience in branding or campaign management.
• Proven experience managing multi-channel marketing campaigns from concept to execution.
• Experience in Energy or Telecom industry is a strong asset.
• Degree in Marketing, Communication, Design, or a related field.
• Strong skills in communication & storytelling techniques and graphic design principles, including video editing.
• Proficiency in tools like Adobe Creative Suite, Canva.
• Good ability to use KPIs to measure brand initiative effectiveness.
• Expertise in project management tools (Jira).

Responsabilités

• Contribute to Mega's brand strategy and position Mega as a leading challenger.
• Strengthen Mega's brand awareness, consideration and trust.
• Create and oversee the production of 360 ATL and BTL materials across channels.
• Develop and coordinate 360 ATL campaigns across digital and offline channels.
• Support product launches and commercial initiatives with impactful communication.
• Organise sponsorships, partnerships, events and brand activations.
• Develop an annual branding action plan aligned with objectives.
• Monitor KPIs and report on brand/campaign performance.
• Translate market insights into actionable recommendations.

Connaissances

Branding

Campaign management

Storytelling

Video editing

KPIs

Project management

Communication

Formation

Marketing/Communication/Design degree

Outils

Adobe Creative Suite

Canva

Jira

Description du poste

As a Brand & Campaign Specialist at Mega, you will play a key role in strengthening our brand and bringing impactful marketing campaigns to life across our Energy and Telecom activities.

Ready for the challenge? Because we are !

Reporting directly to the Marketing & Communications Director, you will work closely with cross-functional teams to ensure a consistent brand experience across all customer touchpoints and support the successful launch of new products and commercial initiatives.

We are looking for a marketing professional who combines creativity with analytical thinking, is passionate about branding and communication, and enjoys turning ideas into campaigns that deliver measurable results.

Your Responsibilities as a Brand & Campaign Specialist

Brand Strategy & Development

• Contribute to Mega's brand strategy and help position Mega as a leading challenger brand in the Energy and Telecom markets.
• Strengthen Mega's brand awareness, consideration and trust.
• Create and oversee the production of 360 ATL and BTL communication materials across various channels and formats (digital, print, audio, video).

Campaign Management

• Develop and coordinate 360 ATL brand & commercial campaigns across digital and offline channels (TV, radio, (D)OOH, print, etc.).
• Support product launches and commercial initiatives with impactful communication.
• Support the organisation of sponsorships, partnerships, events and brand activations.
• Develop an annual branding action plan aligned with business objectives.
• Ensure campaigns align with brand objectives, timelines and budgets.

Brand Performance & Market Insights

• Monitor brand and campaign performance through KPIs and reporting.
• Analyse results and recommend improvements to maximise impact and ROI.
• Track customer behaviour, market trends and competitor activity. Translate market and customer insights into actionable recommendations.
• Collaborate with internal stakeholders across Performance, CRM, Content, Product and Sales teams.
• Coordinate agencies, freelancers and suppliers to deliver ATL & brand campaigns efficiently.
• Contribute to a sustainable future where energy (and telecom) is viable and still affordable for everyone !
• Work in a young and dynamic work environment with a hybrid model allowing for flexibility.
• Come as you are. Mega is a safe place for everyone
• Evolve in line with our key values :
• Trust : We act with transparency, take responsibility, and foster exchanges based on trust, respect, and integrity.
• Agility : We adapt quickly, find pragmatic solutions, and seize opportunities with creativity.
• Positivity : We collaborate together with a positive attitude, shared motivation, and a common vision.
• Customer First : We prioritize our customers, using our expertise to deliver value and build strong partnerships.
• Performance : We aim for excellence by facing challenges with a performance and efficiency-oriented mindset. Our approach is focused on results and solutions.

Full-time job in the center of Liege or Leuven, with competitive salary package in line with diploma / experience.

Is this job made for you?

• Experience: Minimum 5 years of experience in branding or campaign management. Proven experience managing multi-channel marketing campaigns from concept to execution. Experience in the Energy or Telecom industry is a strong asset.
• Education: Degree in Marketing, Communication, Design, or a related field.
• Skills

• Strong skills in communication & storytelling techniques and graphic design principles, including video editing.
• Proficiency in tools like Adobe Creative Suite, Canva.
• Good ability to use KPIs to measure brand initiative effectiveness.
• Expertise in project management tools (Jira).

• Languages: Native in Dutch or French. Good knowledge of English.
• Personality: Creative, enthusiastic, autonomous, analytical, storyteller, proactive, and team-player.