Video Content Creator

The Marshmallow Co.; Central Coast Council; On-site; AUD 55,000 - 75,000; Full time

Benefits offered by this job

Health perks

Job summary

The Marshmallow Co. is seeking a passionate Content Creator to join our Wyong-based team. You will craft engaging videos for TikTok, YouTube, and Instagram, showing our products and brand personality.

You’ll work with our Co-Founder and content team to shape our social strategy, stay on trends, and help grow our audience through creative storytelling and live streams.

Qualifications

• 1+ years experience making videos for TikTok, Instagram, or YouTube.
• Proven track record creating engaging video content on TikTok, Reels, or Shorts.
• Passionate about TikTok and YouTube, loves trends and fun content.
• Comfortable both behind and in front of the camera.
• Proficient in video editing software (Capcut okay).
• Strong understanding of social platforms, algorithms, and best practices.
• Creative storytelling and visual communication skills.
• Ability to work fast-paced, meet tight deadlines, multitask.

Responsibilities

• Develop, write, and produce engaging video content for TikTok, YouTube, and Reels.
• Film, edit, and schedule content across platforms.
• Grow the community with storytelling, CTAs, and visuals.
• Collaborate with internal teams to host live streams and film content.
• Analyze performance metrics to inform strategy and growth.
• Stay updated with trends to inform content strategy.
• Collaborate with other creators on collabs and partnerships.
• Manage social media accounts and interactions.

Skills

Video creation

Storytelling

Social media understanding

Camera presence

Editing (Capcut)

Tools

Capcut

Job description

About us

The Marshmallow Co. is the TikTok viral marshmallow company and the world's most popular handmade gourmet marshmallows! We make marshmallows in over 40 different flavours and ship them all over the world. We have over 5 million followers on social media, who regularly watch us make, cut, and have fun with marshmallows. Through our social media content we strive to entertain our followers with various styles of video. We love sharing our marshmallows with the world and are on the lookout for someone who will love it as much as we do!

Check us out on TikTok, YouTube, or Instagram @themarshmallowco to see what you'll be doing as our Content Creator

About the role

We are expanding our content team and are seeking a talented and passionate content creator to join our team and help us reach new customers and build brand awareness across our social media channels, primarily TikTok, YouTube, and Instagram. You will be responsible for developing engaging and creative content that showcases our products and resonates with our audience. Working directly with our Co-Founder and our content team, this is the perfect opportunity to learn on-the-job and help shape our social strategy and personality!

This role is based in Wyong on the Central Coast of NSW and working on site is essential.

What you'll be doing:

• Develop, write, and produce highly engaging short-form and long-form video content for TikTok, YouTube, and Reels, including but not limited to product demonstrations, challenges, and behind-the-scenes insights
• Film, edit, and schedule content across the various platforms
• Build upon the existing community with our audience through creative and compelling storytelling, call-to-actions, and engaging visuals
• Work alongside internal teams to host live streams and film content for videos, stories, etc
• Monitor and analyse social media performance metrics to make data-driven decisions to improve our content strategy and develop new ways of growing and reaching new customers
• Stay up-to-date with the latest trends, challenges, and viral content, using this knowledge to inform content strategies
• Work with other creators on collabs and partnerships
• Manage social media accounts and interactions

About you

• 1+ years experience in making videos for TikTok, Instagram, or YouTube:
• Proven track record of creating engaging video content on TikTok, Instagram Reels, or YouTube Shorts.
• Passionate about TikTok and YouTube, you love to have fun and stay on top of trends
• You're comfortable both behind and in front of the camera
• Proficiency in video editing software (Capcut is fine!)
• Strong understanding of social media platforms, algorithms, and best practices
• Exceptional creativity, storytelling, and visual communication skills
• Understanding of videography/photography/lighting
• Ability to work in a fast-paced environment, meet tight deadlines, and multitask
• Strong attention to detail
• Excellent communication and collaboration skills
• Experience in eCommerce is a bonus
• A growth mindset

Location

This role will be based out of our HQ in Wyong, NSW