Venture Studio Startup Lead

BetterLabs; Western Australia; On-site; AUD 140,000 - 200,000; Full time

Benefits offered by this job

Professional growth opportunities

Flexible working arrangements

Staff discounts across various services

Health and wellness programs

Paid parental leave

Competitive salary + super

Job summary

A leading venture studio in Western Australia is seeking a passionate Studio Startup Lead to drive new business initiatives from concept to market. The ideal candidate will lead a team through the innovation funnel, working collaboratively to validate ideas and commercialize ventures. Key skills include startup experience, product delivery, and strong analytical abilities. This role offers a competitive salary and flexibility while working within a dynamic startup culture that supports personal and professional growth.

Qualifications

• Experience in a startup or scale-up.
• Experience delivering products from concept to market.
• B2C marketing experience highly regarded.
• Strong analytical skills with a data-driven mindset.
• Experience running customer outreach and driving toward product‑market fit.
• Strong digital marketing and analytical skills.
• A data‑driven mindset with a bias for action and evidence.
• Comfort operating in an ambiguous, fast‑moving environment.

Responsibilities

• Identify and prioritize problem statements for innovation.
• Use lean innovation process for product validation.
• Manage resources and support from the BetterLabs team.
• Undertake financial elements for product ideas.
• Prepare updates about the lifecycle of each product.

Skills

Startup experience

Product delivery

B2C marketing

Customer outreach

Digital marketing

Analytical skills

Data-driven mindset

Comfort in ambiguity

Job description

Venture Studio Startup Lead

Join to apply for the Venture Studio Startup Lead role at BetterLabs.

Head of Venture Studio @BetterLabs

Head of Town Square | Board Member @Meridian Global Foundation | 2025 WiTWA Winner

About Us

Do you have an entrepreneurial soul and ever wondered if the perfect job for you exists? Good news: it does - and this is it! We’re looking for founders, builders and innovators to join BetterLabs as our Studio Startup Lead. If you want the thrill of building new businesses from scratch, scaling it to a multi‑million dollar company, all whilst being paid a salary, with real resources, and an experienced team behind you — then this is for you.

BetterLabs is one of Perth’s leading startup builders, combining a 23m venture fund with an in‑house venture studio. This role sits in the studio, where small, high‑performing teams use lean experimentation to uncover real problems, build rapid prototypes, and commercialise new ventures. We’re backed by RAC, one of Western Australia’s most loved organisations, but operate independently out of the Flux coworking space in the Perth CBD — fast, focused, founder‑friendly.

The businesses that have grown and commercialised out of BetterLabs include:

• Heyscape - off‑grid tiny cabins: https://heyscape.com.au
• Strata Town - tech‑enabled strata management: https://www.strata.town
• Plant with Willow - giving your plants a voice: https://www.plantwithwillow.com.au/

About the role

As a Studio Startup Lead, you’ll work alongside and lead a Studio Startup Partner to build new businesses from zero to real‑world traction. You’ll run the full innovation funnel — discovery, validation, prototyping, in‑market testing and commercialisation — supported by a team of experts in product, design, data, legal, finance and marketing. This is a hands‑on role. You’ll touch everything a founder does: insights, strategy, customer interviews, product testing, growth experiments, financial modelling, pitching and go‑to‑market.

Responsibilities

• Identify and prioritise problem statements (ideas) for the innovation funnel (drawing on insights derived from trend and market analysis and the customer discovery process).
• Use our fast‑paced and lean innovation process (which includes aspects of Lean Start Up and Human Centred Design) to validate your idea/product from customer discovery to in‑market prototype.
• Manage resource requirements and support from the wider BetterLabs team and external SME’s, including Legal, Financial, Product Support, Analytical, Marketing and Technical Specialists.
• Undertake all financial elements with respect to your ideas/products passage through the innovation funnel, including budgeting, pricing strategy, forecasting, profit & loss, customer acquisition costs.
• Prepare weekly and monthly updates about the life cycle of each idea/product for (Keep/Kill/Pivot/Re‑prototype).

About you

At BetterLabs, we leave egos at the door. We’re hungry, collaborative, curious — and we share the table. We’re looking for someone who loves building, thrives in ambiguity, and has the drive to turn ideas into commercially meaningful ventures.

You’ll be a great fit if you have:

• Experience in a startup, scale‑up, your own business, or a lean innovation role inside a corporate
• Experience delivering products from concept to market
• B2C marketing experience (highly regarded)
• Hustle — you know how to find customers and validate real demand
• Experience running customer outreach and driving toward product‑market fit
• Strong digital marketing and analytical skills
• A data‑driven mindset with a bias for action and evidence
• Comfort operating in an ambiguous, fast‑moving environment

What we offer

A career at BetterLabs is more than a job — it’s a chance to build WA’s next generation of ventures while growing your entrepreneurial capabilities.

Startup culture, corporate stability – When you join BetterLabs, you’re also part of RAC, with access to all the benefits and opportunities it offers:

• Professional growth – Career development and training opportunities.
• Flexibility – Flexible working arrangements to support work‑life balance.
• Perks & Discounts – RAC member benefits and staff discounts across travel, insurance, entertainment, free roadside assistance and more.
• Wellbeing – In‑house health and wellness programs.
• Support – Paid parental leave and the option to purchase additional leave.
• Competitive salary + super + ability to purchase additional leave

As an Equal Opportunity Employer, BetterLabs values inclusivity and promotes a workplace that actively seeks to welcome contributions from all people. We encourage people of all abilities, Aboriginal and Torres Strait Islanders, diverse cultures and backgrounds, LGBTIQ+ identities, and all age groups to apply.

👉 Ready to build something big? Apply now and help us build the next unicorn!