Transport Communications Lead — Crisis & Public Info

Transport for NSW; Sydney; Remote; AUD 140,000 - 210,000; Full time

Benefits offered by this job

Health cover

Parental leave

Remote work

Equity stake

Job summary

ZOE is expanding into Australia and seeks a senior Marketing and Communications Lead to stand up our market entry and growth. You will own end-to-end Australian market entry (about 75%) while collaborating on global brand moments (about 25%).

You’ll drive commercial growth, partnerships, and local media presence, tailoring the science-led story for Australian audiences, and leading a small on-ground team with support from UK/US teams.

Qualifications

• 5 to 10 years launching or scaling a consumer brand in Australia.
• Experience building market entry strategies in health, wellness or consumer tech.
• Hands-on operator who delivers across writing, pitching and partnerships.
• Strong storytelling skills and ability to adapt science to Australian audiences.
• Excellent written English with Australian tone.

Responsibilities

• Own the Australian market entry end to end (roughly 75%).
• Lead commercial growth strategies, pricing, emails and local campaigns.
• Build local partnerships and offline activation plans.
• Stand up the Australian press office end to end, including media outreach.
• Deliver local PR and manage freelancers or agencies when needed.
• Collaborate on global brand moments and cross-market support (25%).

Skills

Commercial brand builder

Startup operator

Hands-on pitcher

Self-starter across time zones

Clear writer

Job description

Marketing and Communication Lead, Australia

Sydney, ZOE

Job Title: Marketing and Communications Lead

Location: Sydney

Position Type: Permanent, full-time

About ZOE: ZOE is a global plant‑based nutrition company that is the world’s leading gut‑health science platform. It is best known for its science‑backed app, its top‑rated nutrition podcast and its breakthrough clinical research in The Lancet and Nature. ZOE is expanding into Australia and seeks a senior, hands‑on operator to turn momentum into a market‑leading presence and sustainable revenue growth.

Why this role matters

ZOE is expanding beyond the UK and US, and Australia is a priority market. We need a senior, hands‑on operator on the ground to turn that momentum into a live, market‑leading presence and sustainable revenue growth. This is a 0‑to‑1 build role, not a maintenance position, nor one about managing agencies from a distance. You will be ZOE’s senior marketing and communications lead in Australia, standing up our commercial growth plan, brand narrative, partnerships and media presence, with structure, pace and a good understanding of the Australian consumer.

About the role

As our Marketing and Communications Lead in Australia, you will own our market entry end to end (roughly 75% of your time) while collaborating on global brand and science moments (roughly 25%).

What you’ll do

1. Own the Australian market entry (~75%)

Commercial growth and partnerships

• Act as the commercial strategist on the ground. Partner with Finance and brief central Lifecycle, Performance and Product teams to test local growth levers, including pricing, email programs and local acquisition campaigns.
• Build and run local partnership and offline activation plans: meet partners, health professionals (such as Accredited Practising Dietitians), creators, wellness brands, retailers and industry stakeholders face to face to drive awareness and revenue.
• Own local commercial targets and measure impact through hard metrics (brand search volume, web traffic, sign‑ups and conversion).

PR and brand localisation

• Adapt ZOE’s science‑led story for Australian consumers: credible, plain‑spoken and evidence‑backed, never hype or recycled UK copy. Australians are quick to spot over‑claiming in a crowded wellness market.
• Stand up and run the Australian press office end to end: build media lists, write and pitch stories yourself, cold‑outreach journalists and producers, secure national coverage across print, online, breakfast TV, radio and podcasts, and run product seeding and media events.
• Personally deliver local PR and communications work. Brief and oversee freelancers or local agencies (design, events, creator management) only when you need execution at scale.

2. Global integration and cross‑market support (~25%)

Global science moments

• Adapt company‑wide science publications, product launches and brand campaigns for Australia, often turning UK news into Australian stories overnight thanks to the time difference.
• Share Australian market insights, test results and PR playbooks with the UK and US teams, and bring their best ideas back.
• Draft briefing documents, opinion pieces, press releases and Q&A, and support ZOE spokespeople, including local experts, for Australian media and events.

Team

You’ll join a supportive, senior global team spanning Growth, Performance, Lifecycle, PR, Corporate Communications, Brand, Science and Product. You’ll operate independently on the ground in Australia, backed by a world‑class team in the UK and US that provides a steady pipeline of clinical research, spokesperson access and proven playbooks to adapt for your market.

Who you are

• Commercial brand builder: 5 to 10 years launching or scaling a consumer brand in Australia, ideally in health, wellness, nutrition, food, science or consumer tech. You lead with business outcomes such as revenue, brand search, traffic and sign‑ups.
• Startup operator who wears many hats: You’ve worked in a startup, scale‑up or new‑market launch where you did the work yourself, not through a team or agency roster. You’re energised by ambiguity and happy to be strategist, writer, pitcher and partnership lead in the same week.
• Hands‑on pitcher: A proven track record of personally pitching stories and landing national Australian coverage. You know what makes producers and journalists say yes, and you’re comfortable cold‑calling and following up.
• Self‑starter across time zones: High autonomy and structured self‑management. You’re happy working without a local team and keeping a UK and US team aligned through clear written updates and async work.
• Clear writer: Native‑level English, with a sharp ear for Australian tone. You can turn complex science into credible, engaging copy that Australians trust.

Nice to have

• Existing relationships with Australian health, lifestyle and national news journalists and producers (for example ABC, Nine’s Sydney Morning Herald and The Age, News Corp, Australian Financial Review, Guardian Australia)
• Working knowledge of Australian health marketing rules, such as FSANZ health and nutrition claims, the TGA advertising rules, Australian Consumer Law, the Privacy Act and the Spam Act.
• Experience with New Zealand or wider APAC markets.
• Experience in a remote, matrix organisation working across UK and US time zones.

What success looks like

• By month 1: A signed‑off Australian market‑entry plan, commercial growth tests scoped with Finance and Performance. Early ideas of partnerships to pursue and first contacts established.
• By month 3: A growing network of national media contacts, and first local partnership leads. Live campaigns to help calibrate performance and strategy.
• By month 6: Live PR, growth and partnership campaigns in Australia, early national media coverage, measurable brand search growth, and a draft playbook for further APAC expansion.
• By month 12: A self‑sustaining, repeatable Australian growth and PR playbook driving revenue and brand authority, reviewed at C‑suite level.

What we offer

• Position type: Permanent, full‑time employment through our Employer of Record (Deel) under Australian employment law, including the National Employment Standards.
• Pay: Competitive base salary plus superannuation, and equity so you become an owner in ZOE’s growth.
• Remote‑first: Work from home anywhere in Australia, with quarterly team off‑sites in London and an annual company retreat in the UK or Europe.

Every ZOEntist gets the same core benefits wherever they’re based, topped up with local ones. A snapshot:

• Health and wellbeing: health cover, mental health and fertility support, life insurance, a wellness budget, and the ZOE app and Daily30+ for you and a +1.
• Life events: enhanced parental leave, ZOE Reset Days and a paid Life Event Day every year.
• Community: an annual company retreat, quarterly meet‑ups and a monthly social budget.
• Growth: a yearly growth budget, support for professional qualifications and a work‑from‑home budget.

Our Hiring Journey

• Intro Chat with the Talent Team: A high‑energy alignment check to learn about you and share our vision.
• Hiring Manager Interview: A tactical conversation focused on your craft, experience, and aspirations.
• The Remote Loop: 2 to 4 focused interviews assessing your technical expertise, behavioural approach, and collaboration style.
• Offer & Welcome: Finalising the details and getting you ready to hit the ground running!

Once we connect, we pride ourselves on moving fast. Our average hiring process takes between 20 to 30 days, depending on the complexity of the role.

Equal Opportunity Employer

ZOE is an equal opportunity employer. If you require any reasonable accommodations during the interview process, just let us know – we are here to support you.

Application Information

We encourage you to apply, even if you don’t meet every single requirement listed. Your potential and commitment are valued above all else.