Territory Agtech Field Sales Leader – Victoria & NSW

Ornata; Swan Hill; On-site; AUD 100,000 - 130,000; Full time

Benefits offered by this job

Company options

Job summary

Ornata is building the remote operations platform for agriculture and is seeking an Area Sales Manager to win and grow customers across Victoria and southern NSW. This field sales role will own your territory, spending most of your week on the road meeting farmers, doing demonstrations, and closing contracts.

You’ll report to the Commercial Lead, balance builds with available slots, and work with operations to ensure commitments are deliverable.

Qualifications

• Have a track record in field sales or territory management, ideally selling to farmers or farm businesses.
• Build trust quickly with practical, no-nonsense customers.
• Are disciplined about qualification, follow-up, CRM, and forecasting.
• Can explain technology clearly and honestly, and know when not to oversell.
• Are happy to travel as required to get the job done.
• Respect product, operations, and safety constraints, and sell within them.
• Understand farming and farmers in the designated area — and if that knowledge is limited, are a fast learner.
• Useful experience: Selling agricultural machinery, agtech, equipment, inputs, or services to farmers.
• Working for a dealership, machinery brand, agronomy, or ag-services business.
• Running product demonstrations in the field.
• An existing network across Victoria and southern NSW agriculture.
• Familiarity with broadacre farming and its operating windows.
• Be part of a committed team and see the rewards of your work — all early team members, including this role, hold company options, so each of us is rewarded for the company's success.
• Own a territory in a company building a new category in agriculture, with room to grow as we expand.
• A work vehicle.
• Work directly with the Commercial Lead and the founders.
• Be part of a team building technology for one of Australia's most important industries.

Responsibilities

• Get out and meet farmers and farm businesses across the region — in the paddock, at field days, and at industry events.
• Take deals end to end: qualify, run demonstrations, propose, and close.
• Build long-term relationships and grow existing accounts in the territory.
• Run and support in-field demonstrations of Ornata's technology.
• Keep CRM, forecasting, and pipeline discipline tight and honest.
• Work closely with operations so every commitment you make is deliverable.
• Feed what you learn in the field back to the Commercial Lead, product, and operations teams.

Job description

Ornata is building the remote operations platform for agriculture and is seeking an Area Sales Manager to win and grow customers across Victoria and southern NSW. This field sales role will own your territory, spending most of your week on the road meeting farmers, doing demonstrations, and closing contracts.

You’ll report to the Commercial Lead, balance builds with available slots, and work with operations to ensure commitments are deliverable.