Tea Category Manager – Growth & Retail Partnerships

Twinings Ovaltine; Melbourne; On-site; AUD 120,000 - 160,000; Full time

Benefits offered by this job

Additional 1% Superannuation

Flexible / Hybrid working options

Birthday Day Leave

Discounted Twinings Co products

LinkedIn Learning access

ABF Networking access

Job summary

Twinings & Co is seeking a Category Manager to lead the tea category with data-driven plans, partnering with retailers to drive growth. You will translate strategy into actionable customer and channel plans, embed category thinking into decision-making, and collaborate across functions to maximise commercial value.

The role emphasizes strong analytical skills, cross-functional teamwork, and the ability to present compelling category stories to customers, while leveraging data and tools to

Qualifications

• Tertiary qualification in business, marketing, commerce or a related discipline.
• Experience in Category Management within an FMCG organisation.
• Experience using multiple data and insight sources to shape customer or commercial decisions.
• Experience supporting range reviews, customer planning and insight-led retailer engagement.
• Intermediate experience with Excel and PowerPoint.
• Super user of data tools including IRI, Quantium, Coles Synergy & Unify.
• Worked cross-functionally and collaborated with other departments to share insights.
• Developed customer specific insights that have led to action or change to improve performance.

Responsibilities

• Category Leadership & Retailer Engagement: develop category decks with strong storytelling for retailer reviews.
• Contributing to Commercial Performance: participate in IBP meetings and budgeting processes.
• Sharing Knowledge: monitor performance and provide timely inputs for internal meetings.
• Support in Channel development: assess growth opportunities across channels and articulate the category opportunity.

Skills

Category Management

Data analytics

Retailer engagement

Excel

PowerPoint

Data tools

Cross-functional collaboration

Customer insights

Education

Bachelor degree in business/marketing/commerce

Tools

IRI

Quantium

Coles Synergy

Unify

Job description

Twinings & Co is seeking a Category Manager to lead the tea category with data-driven plans, partnering with retailers to drive growth. You will translate strategy into actionable customer and channel plans, embed category thinking into decision-making, and collaborate across functions to maximise commercial value.

The role emphasizes strong analytical skills, cross-functional teamwork, and the ability to present compelling category stories to customers, while leveraging data and tools to