Category Manager

Twinings Ovaltine; Melbourne; On-site; AUD 120,000 - 160,000; Full time

Benefits offered by this job

Additional 1% Superannuation

Flexible / Hybrid working options

Birthday Day Leave

Discounted Twinings Co products

LinkedIn Learning access

ABF Networking access

Job summary

Twinings & Co is seeking a Category Manager to lead the tea category with data-driven plans, partnering with retailers to drive growth. You will translate strategy into actionable customer and channel plans, embed category thinking into decision-making, and collaborate across functions to maximise commercial value.

The role emphasizes strong analytical skills, cross-functional teamwork, and the ability to present compelling category stories to customers, while leveraging data and tools to

Qualifications

• Tertiary qualification in business, marketing, commerce or a related discipline.
• Experience in Category Management within an FMCG organisation.
• Experience using multiple data and insight sources to shape customer or commercial decisions.
• Experience supporting range reviews, customer planning and insight-led retailer engagement.
• Intermediate experience with Excel and PowerPoint.
• Super user of data tools including IRI, Quantium, Coles Synergy & Unify.
• Worked cross-functionally and collaborated with other departments to share insights.
• Developed customer specific insights that have led to action or change to improve performance.

Responsibilities

• Category Leadership & Retailer Engagement: develop category decks with strong storytelling for retailer reviews.
• Contributing to Commercial Performance: participate in IBP meetings and budgeting processes.
• Sharing Knowledge: monitor performance and provide timely inputs for internal meetings.
• Support in Channel development: assess growth opportunities across channels and articulate the category opportunity.

Skills

Category Management

Data analytics

Retailer engagement

Excel

PowerPoint

Data tools

Cross-functional collaboration

Customer insights

Education

Bachelor degree in business/marketing/commerce

Tools

IRI

Quantium

Coles Synergy

Unify

Job description

Category Manager

Application Deadline: 23 November 2026

Department: Insights

Employment Type: Permanent - Full Time

Location: Australia

Description

Great People Work Here. Twinings & Co has a proud history spanning over 300 years and operates on a global scale. With strong brand positioning we are viewed as a market leader in our field. The Australian operations continue to enjoy a positive growth trajectory. We are a high performing business that is focused on employing the best talent in the market to deliver on the business’ clear vision for success.

Job Purpose

In this role, you will bring the category vision for Tea to life, translating strategic direction into clear customer, channel and commercial plans that deliver growth. Through compelling, data‑led storytelling, you will build strong customer partnerships and turn insight into actionable plans and best‑in‑class execution. As a champion of data and insight, you will embed category thinking into decision‑making and drive a consistent, commercially focused approach across the business.

Key Responsibilities

Category Leadership & Retailer Engagement

• Effectively leading & engaging with the cross functional team to develop category review decks, that deliver visually engaging content & strong story telling


• Leading internal team alignment when preparing for retailer reviews


• Develop recommendations that balance category growth, shopper needs, retailer strategy, portfolio priorities and commercial value.


• Timely completion of presentation decks ahead of scheduled meetings


• Partner with customer teams to shape joint business plans, customer strategies, innovation priorities and activation plans.


• Fast turnaround on responses to retailer questions & follow up actions


• Ability to present the story to the retailer, and to effectively respond to their on-the-spot queries

Contributing to Commercial Performance

• Playing a key role in commercial planning discussions for retailer negotiations / engagements


• Play a lead role in the ongoing review of Net Revenue Management within the business


• Effective contribution to the monthly IBP meetings, with clear recommendations flowing through to Leadership Team where required


• Involvement in annual budgeting process including development of modelling tools to assist in the planning approach


• Building a strong relationship with Finance Business Partner


• Continue to evolve the category planning approach taking into account learnings each year

Sharing Knowledge

• Monitor category, brand, customer and channel performance, identify risks and opportunities early, and recommend changes where performance or market conditions shift.


• Key category performance commentary & supporting data shared with the team as required


• On time delivery of inputs for internal meetings (eg: Commercial Review and Demand Review)


• Weekly tracking and reporting on NPD performance + completion of 13wk post launch review


• Effective use of category data to guide business decision making & negotiation planning


• Contribution to global & local reporting requirements

Support in Channel development

• Identify and assess category-led growth opportunities across established and emerging channels, using evidence on consumers, occasions, routes to market and channel economics.


• Partner with Sales and Marketing to build the category story, portfolio recommendation and commercial case for growth across priority channels.


• Support retailer and partner engagement by clearly articulating the category opportunity, relevant growth drivers, innovation pipeline and value proposition.

Skills, Knowledge and Expertise

Qualifications, licences and experience

• Tertiary qualification in business, marketing, commerce or a related discipline.


• Experience in Category Management within an FMCG organisation


• Experience using multiple data and insight sources to shape customer or commercial decisions.


• Experience supporting range reviews, customer planning and insight-led retailer engagement.


• Intermediate experience with Excel and PowerPoint


• Super user of data tools including IRI, Quantium, Coles Synergy & Unify


• Worked cross-functionally and collaborated with other departments to share insights


• Developed customer specific insights that have led to action or change to improve performance

Professional competencies (knowledge, skills and abilities)

• In-depth understanding of Australian grocery landscape & customer dynamics


• Understanding of pricing and promotional strategies & outcomes


• Range and space planning & sku prioritisation


• Building NPD forecasts & assumptions based on market benchmarks


• Understanding of relevant health metrics of brands

Personal Attributes and Motivations

• Analytical: analyzes information and data thoroughly and puts in place plans to achieve long range success


• Attention to detail: sets high standards for excellence and ensures work outputs are highly accurate


• Inquisitive: is curious and seeks out information; doesn’t take information at face value


• Authenticity: demonstrating openness and honesty and acts with integrity when dealing with data and analytics


• Team Player: works collaboratively with others to achieve goals, puts team needs ahead of own needs. Is open and honest with others.


• Adaptability: embraces and is comfortable with change and ambiguity; able to operate in environment with limited structure and constant change


• Results driven: strives to excel in own work and profession


• Organised: is planned and structured in approach

Benefits

• Additional 1% Superannuation


• Flexible / Hybrid working options


• Birthday Day Leave


• Discounted Twinings Co products


• Access to LinkedIn Learning


• Access to ABF Networking, connect, collaborate, and grow across the ABF Group.