SYD Digital Director (Social & Growth) $150k-$180k+

Agency Iceberg; Sydney; Remote; AUD 150,000 - 180,000; Full time

Job summary

Health Platform is seeking a Digital Director (Social & Growth) to own the full social-to-revenue system, including audience insights, organic and paid social, creator partnerships and measurement.

You will map the funnel, align channels and tests with quarterly growth plans. Lead a performance-driven program across Meta, Google, TikTok, YouTube and emerging channels to optimize CAC, payback and lifetime value.

Qualifications

• 8+ years of Social & Paid Media experience with ~3–4 years in a leadership role.
• Proven ability to lead measurable consumer growth in a fast-moving, digitally native business.
• Experience owning high-stakes paid acquisition, not just advising on it.
• Deep practical experience with Meta and Google/Search, plus familiarity with TikTok and YouTube.
• Strong full-funnel capability across paid acquisition, conversion, landing pages, CRM/lifecycle and retention.

Responsibilities

• Own the social & growth function, including paid social, organic social, creator partnerships, and paid media.
• Set growth strategy across channels, content, CRM, and partnerships with measurable targets.
• Translate company goals into quarterly acquisition and retention plans with defined budgets and targets.
• Lead agencies or specialists and ensure a unified demand-capture and demand-creation system across channels.
• Drive experiments and fast decisions to improve CAC, payback and LTV.

Skills

Social & Paid Media

Leadership

Growth strategy

Audience development

Tools

Meta

Google/Search

TikTok

YouTube

Job description

• Health Platform
• SYD or MELB
• $150k-$180k+

We’rethrilledto be working withanAussie-founded platform with a key focus on healthcare, weight loss and lifestyle.Thisclinically-led, digital native care platform will help Australianslose weight and sustain results.

Combining practitioner led assessments&pharmacy support, this platform offers monthly reviews and ongoing behavioursupport.

As the successful Digital Director (Social & Growth), you will ownthe full social-to-revenue system: customer insight, organic social, paid social, creator partnerships, creative testing, landing-page conversion, search, lifecycle hand-offs, measurement and commercial performance.

In the first 30-90 days, you will build a clear map of this org’s existing funnel, channels, creative, patient journey, agency model, data quality, conversion points, and retention signals.

SYD or MELB location available (SYD preferred). Remote role.

The Opportunity:

• As thesuccessful DigitalDirector(Social & Growth)you’llsupport the Founders of the platform and manage all social, strategy and paidmedia requirements
• Set the growth strategy across paid social, organic social, search, creators, content, referral, partnerships, CRM/lifecycle and emerging channels
• Developthe growth case for new condition areas, patient cohorts, products and partnerships
• Own the connection between growth investment and business outcomes, including qualified bookings, consult completion, treatment commencement, contribution margin, payback, retention, and patient lifetime value
• Turn company goals into a quarterly acquisition and retention plans with clear channel roles, investment ranges, experiment priorities and commercial targets
• Own this org’s paid social strategy and performance across Meta, TikTok, YouTube and emerging channels, working hands-on where needed and leading agencies or specialists where appropriate
• Partner closely with search specialists to ensure Google/Search and paid social work as one demand-capture and demand-creation system
• Build high-quality audience, creative, offer, landing-page and conversion experiments
• Develop clear hypotheses before spend is deployed and turn results into fast decisions
• Improve the relationship between paid & organic media
• Build category education that helps people make informed decisions & what treatment may be involved
• Partner with clinical leadership & key stakeholders.

You:

• Live inSydney orMelbourne and have full working rights
• Have at least 8+ years ofSocial &Paid Media experience, with approx. 3-4 years in a leadership role
• A record of leading measurable consumer growth in a fast-moving, digitally native business
• You have personally owned high-stakes paid acquisition, rather than only advised on it
• Deep practical experience with Meta and Google/Search, plus strong familiarity with TikTok, YouTube, creators and channel diversification
• Can provide clear examples of managing material paid-media budgets and improving CAC, conversion, payback, contribution, or lifetime-value outcomes
• Show a demonstrated ability to build creative-performance systems: customer insight to brief, production to test, result to iteration, and winner to scale
• Strong full-funnel capability across paid acquisition, conversion optimisation, web/landing pages, CRM/lifecycle, referral/advocacy, and retention
• Good commercial judgment!
• You can distinguish a high-volume lead source from a high-quality growth channel and understand the economics beneath the dashboard
• Experience leading teams, agencies or both
• You can create clarity, set high standards and help specialists do their best work
• Excellent communicationskills
• You can move from a customer insight, to a creative brief, to a commercial model, to a CEO-level recommendation without losing clarity
• High personal integrity and sound judgment around sensitive consumer data, health-related claims and patient-facing marketing
• Incredible business acumen
• Please note: salary listed is a guide only.