Strategic Marketing Partner for Student Recruitment

Western Sydney University; Richmond; Hybrid; AUD 121,000 - 134,000; Full time

Benefits offered by this job

Staff benefits

Onsite parking salary sacrifice

Novated vehicle leasing

Employee Assistance Program

Flu vaccination

Fitness Passport

Private health cover discount

Onsite childcare

Job summary

Western Sydney University seeks a Marketing & Communications Business Partner to lead strategic marketing and recruitment activities across Hawkesbury and Campbelltown campuses. The role requires collaboration with faculty leadership and central marketing teams to plan, deliver, and evaluate undergraduate and postgraduate recruitment targets.

You will drive cohesive campaigns, ensure strong product positioning, and maintain a consistent brand presence across channels, using data-driven insights

Qualifications

• Plan and evaluate undergraduate and postgraduate recruitment activity against intake targets.
• Lead marketing campaigns across content, creative, paid media and digital operations.
• Influence senior stakeholders using data-driven insights.

Responsibilities

• Provide strategic marketing leadership that influences student recruitment outcomes.
• Collaborate with faculty leadership and academic staff to align marketing plans with recruitment and brand strategies.
• Deliver cohesive campaigns with strong product positioning and consistent branding across channels.

Skills

Strategic marketing

Stakeholder management

Data-driven decisions

Campaign leadership

Product marketing

Education

Degree in marketing or communications or business

Job description

Western Sydney University seeks a Marketing & Communications Business Partner to lead strategic marketing and recruitment activities across Hawkesbury and Campbelltown campuses. The role requires collaboration with faculty leadership and central marketing teams to plan, deliver, and evaluate undergraduate and postgraduate recruitment targets.

You will drive cohesive campaigns, ensure strong product positioning, and maintain a consistent brand presence across channels, using data-driven insights