Senior Manager, Domestic Student Recruitment & Engagement

Western Sydney University; Richmond; Hybrid; AUD 121,000 - 134,000; Full time

Job summary

Western Sydney University, Hawkesbury campus, is seeking a Full-time ongoing leader for domestic student recruitment. The role guides strategy, planning and performance across allocated regions to achieve enrolment targets, drawing on data and insights to drive engagement and conversion.

The position involves leading staff, managing budgets, and collaborating with Marketing, Admissions and Faculties to maximise outcomes while ensuring flexible working arrangements at the Hawkesbury campus.

Qualifications

• A relevant tertiary qualification and extensive experience in student recruitment, engagement, marketing, business development, education or a related field.
• Experience leading domestic student recruitment, engagement or conversion activities that achieved measurable outcomes.
• Strong analytical and problem-solving skills, with experience using recruitment data, market intelligence and student insights.
• People leadership experience encompassing staff development, performance management and workload prioritisation.
• Highly developed stakeholder engagement, negotiation, influencing and communication skills across complex organisations and external partnerships.

Responsibilities

• Lead the planning, implementation and performance of domestic student recruitment activity across allocated regions, cohorts or recruitment portfolios.
• Translate University strategy into targeted plans, establishing clear priorities, timelines and measures that contribute to domestic enrolment targets.
• Use recruitment data, market intelligence and student insights to identify opportunities across school leaver, non-school leaver and postgraduate markets.
• Monitor the recruitment pipeline from initial engagement through enrolment, identifying gaps and recommending interventions.
• Provide functional leadership to future student engagement staff, managing workloads, capability and operational performance.
• Build alignment across the recruitment journey and provide strategic advice across Marketing, Market Insights and Data, Admissions, Faculties, Student Success and Services.

Job description

Western Sydney University, Hawkesbury campus, is seeking a Full-time ongoing leader for domestic student recruitment. The role guides strategy, planning and performance across allocated regions to achieve enrolment targets, drawing on data and insights to drive engagement and conversion.

The position involves leading staff, managing budgets, and collaborating with Marketing, Admissions and Faculties to maximise outcomes while ensuring flexible working arrangements at the Hawkesbury campus.