Strategic Lead, Farmer Communications & Content

Peoplehub; Melbourne; Hybrid; AUD 140.000 - 190.000; Vollzeit

Zusammenfassung

Dairy Australia is seeking a Senior Manager – Farmer Communications to shape how we connect with farmers, delivering timely, practical information across national and regional channels. You will develop strategy, guide content, and lead a cross‑functional team to improve engagement using farmer insights and performance data.

Reporting to the General Manager – Farm Delivery, you will drive priorities, build capability and influence stakeholders while maintaining a strong focus on practical

Qualifikationen

• Significant experience leading communications strategy, planning and integrated delivery.
• Strong writing and editing skills, translating complex information for practical use by farmers.
• Ability to use audience insights, segmentation and performance data to guide decisions.
• Experience coordinating content and communications across multiple channels and priorities.
• Strong stakeholder management and the ability to influence across teams and functions.
• People leadership experience, with the ability to set direction and build capability.

Aufgaben

• Develop and lead Dairy Australia’s farmer communications strategy, roadmap and priorities.
• Shape farmer content and channels around seasonal needs and practical relevance.
• Write and guide high-priority communications that are clear and engaging.
• Lead an integrated approach across national, regional and organisational communications.
• Use farmer insights and performance data to improve content, channels and engagement.
• Lead and develop the Farmer Communications team.

Kenntnisse

Strategic communications

Editing/writing

Audience insights

Content development

Stakeholder management

People leadership

Jobbeschreibung

Dairy Australia is seeking a Senior Manager – Farmer Communications to shape how we connect with farmers, delivering timely, practical information across national and regional channels. You will develop strategy, guide content, and lead a cross‑functional team to improve engagement using farmer insights and performance data.

Reporting to the General Manager – Farm Delivery, you will drive priorities, build capability and influence stakeholders while maintaining a strong focus on practical