Strategic Communications Leader — Brand & Advocacy

Manufacturing Skills Queensland; Brisbane; Hybrid; AUD 120,000 - 170,000; Full time

Job summary

Manufacturing Skills Queensland (MSQ) is seeking a seasoned Manager, Strategic Communications to lead its narrative, media relations, and brand across Queensland. Based in Spring Hill, Brisbane, the role drives government submissions, advocacy campaigns, and multi-channel communications for advancing Queensland's manufacturing sector, with flexible work arrangements.

You will mentor the team, translate industry insights into compelling content, and partner with government and industry to shape

Qualifications

• Senior corporate communications experience with media management.
• Proven success in brand reputation and multichannel campaigns.
• Strong written communication, including government submissions.
• Expertise in digital media management and risk mitigation.
• Excellent stakeholder engagement across media, government and industry.

Responsibilities

• Lead MSQ’s narrative, reputation, and brand strategy.
• Proactively manage media relations and strategic opportunities.
• Design and execute internal and external communications plans.
• Maintain brand consistency across channels.
• Lead communications risk management and social media oversight.
• Develop advocacy campaigns supporting MSQ objectives.
• Draft government submissions and policy responses.
• Provide rapid messaging guidance for policy issues.
• Oversee communications for industry engagement events.

Skills

Senior corporate communications

Public relations

Media management

Advocacy

Brand reputation

Stakeholder engagement

Strategic messaging

Education

Tertiary qualifications in Communications, Public Relations, Journalism, Marketing, Corporate Affairs, or a relevant discipline

Job description

Manufacturing Skills Queensland (MSQ) is seeking a seasoned Manager, Strategic Communications to lead its narrative, media relations, and brand across Queensland. Based in Spring Hill, Brisbane, the role drives government submissions, advocacy campaigns, and multi-channel communications for advancing Queensland's manufacturing sector, with flexible work arrangements.

You will mentor the team, translate industry insights into compelling content, and partner with government and industry to shape