Strategic Analytics Lead for Creative Campaigns

Connecting Plots Pty Ltd; Sydney; On-site; AUD 90,000 - 120,000; Full time

Job summary

Connecting Plots Pty Ltd is seeking a dedicated Business Analyst to translate data into strategic insights across internal performance and client-facing projects. You will collaborate with leadership, strategy and client services to analyse operational data, evaluate campaign performance and support decision-making.

The role requires strong analytical capability, commercial acumen and the ability to interpret complex datasets across marketing, operational and financial domains, delivering

Qualifications

• A degree in business, analytics, economics, information systems, marketing analytics or a related discipline.
• Strong data analysis, financial modelling and strategic thinking capability.
• Experience with business intelligence tools, spreadsheets and analytical software.
• Ability to analyse large datasets and communicate insights clearly to stakeholders.
• Strong commercial awareness and problem-solving ability.
• Experience in marketing, consulting, digital or creative industries is highly regarded.

Responsibilities

• Analyse agency financial and operational data to identify performance trends and opportunities for improvement.
• Develop analytical models to assess project profitability, resource utilisation and cost efficiency.
• Provide insights to leadership to support strategic planning and operational decision-making.
• Design reporting dashboards and performance tracking frameworks for agency management.
• Evaluate business workflows and recommend improvements to operational processes.
• Analyse campaign performance data across digital, social and integrated marketing channels.
• Support strategy teams with research, data interpretation and market insights.
• Develop performance measurement frameworks and reporting models for client campaigns.
• Translate complex data into strategic insights and recommendations for clients.
• Assist in evaluating ROI, audience behaviour and campaign effectiveness.
• Assist with pricing models, project scoping and commercial forecasting.
• Support senior leadership in evaluating new business opportunities and service offerings.
• Conduct market research and industry analysis to inform agency growth strategies.
• Provide analytical support during major project planning and proposal development.

Skills

Data analysis

Financial modelling

Strategic thinking

BI tools

Spreadsheets

Analytical software

Communication

Problem solving

Education

Bachelor's degree in business, analytics, economics, information systems, marketing analytics or a related discipline

Tools

Business intelligence tools

Job description

Connecting Plots Pty Ltd is seeking a dedicated Business Analyst to translate data into strategic insights across internal performance and client-facing projects. You will collaborate with leadership, strategy and client services to analyse operational data, evaluate campaign performance and support decision-making.

The role requires strong analytical capability, commercial acumen and the ability to interpret complex datasets across marketing, operational and financial domains, delivering