Store Manager - Geelong

2XU; Sydney; On-site; AUD 65,000 - 90,000; Full time

Benefits offered by this job

Generous clothing allowance

Staff discounts across premium product

Ongoing training and career dev

High-energy collaborative team

Job summary

2XU is opening a new store in Geelong and seeks a Store Manager to lead from day one. You will build a high-performing team, drive sales, and craft a store culture that mirrors the 2XU mindset.

You will collaborate with senior leaders, engage with the local fitness community, and establish 2XU’s presence in the area while delivering exceptional customer experiences and top-tier brand standards.

Qualifications

• Proven retail leadership experience, ideally with premium, performance, sporting or activewear brands.
• Genuine passion for health, fitness, sport, and high-performance apparel.
• Confident, hands-on leadership style with the ability to coach, inspire, and motivate your team.
• A track record of achieving sales targets and KPIs.
• Strong operational skills across rostering, inventory management, visual merchandising and store standards.

Responsibilities

• Open and shape a brand-new store from day one.
• Drive store performance through sales targets, KPIs, and team development.
• Build, mentor, and inspire a high-performing, passionate, and energetic team.
• Create a strong store culture centred around performance, teamwork and the 2XU athlete mindset.
• Manage day-to-day store operations, including inventory, rostering, visual merchandising, and stock replenishment.
• Connect with the local Geelong fitness and active community through events, collaborations, and partnerships.
• Deliver a world-class customer experience that reflects the 2XU brand.

Skills

Retail leadership

Premium/activewear

Team development

Store operations

Inventory management

Rostering

Visual merchandising

Customer service

Community engagement

Job description

We’re searching for a passionate Store Manager to open our exciting new 2XU store in Geelong, driving performance, inspiring a high-performing team, and bringing the 2XU athlete mindset to life.

This is an exciting opportunity to be part of the opening of a brand-new store in one of Geelong’s most vibrant and growing retail communities. You’ll have the opportunity to build your team, shape the store culture from day one, drive commercial performance, and create an exceptional 2XU experience for the local community.

You’ll work closely with senior leaders, build strong connections with the local fitness and active community, and play a key role in establishing 2XU’s presence in Newtown.

What You’ll Do

• The opportunity to open and shape a brand-new 2XU store from day one
• Drive store performance through sales targets, KPIs, and team development
• Build, mentor, and inspire a high-performing, passionate, and energetic team
• Create a strong store culture centred around performance, teamwork and the 2XU athlete mindset
• Manage day-to-day store operations, including inventory, rostering, visual merchandising, and stock replenishment
• Connect with the local Geelong fitness and active community through events, collaborations, and partnerships
• Deliver a world-class customer experience that reflects the 2XU brand

What You’ll Bring

• Proven retail leadership experience, ideally with premium, performance, sporting or activewear brands
• Genuine passion for health, fitness, sport, and high-performance apparel
• Confident, hands-on leadership style with the ability to coach, inspire, and motivate your team
• A track record of achieving sales targets and KPIs
• Strong operational skills across rostering, inventory management, visual merchandising and store standards
• Commercially driven with a strong customer-first mindset
• The energy and enthusiasm to build something new and make your mark
• A natural ability to connect with people and build relationships within the local community

Why You’ll Love It Here

• Generous clothing allowance and staff discounts across our premium product range
• Ongoing training, mentoring, and career development opportunities
• A high-energy, ambitious, and collaborative team culture
• The opportunity to work with a global performance brand and connect with an incredible athlete and fitness community
• The chance to make a real impact as we continue to grow our retail presence across Australia

About 2XU

2XU (pronounced “Two Times You”) is a global leader in high-performance athletic apparel, trusted by world champions, elite teams, and everyday athletes alike.

Our mission is to multiply human performance, empowering people to go further, faster, and beyond their limits.

As we continue to grow, we’re looking for people who share our passion for performance, believe in the power of teamwork, and want to be part of something ambitious.