Store Manager - Chatswood

Sheike; Sydney; On-site; AUD 90,000 - 120,000; Full time

Job summary

SHEIKE is seeking a Boutique Leader to drive a high-performing Sydney boutique, delivering exceptional customer experiences, strong sales, and a positive team culture. You will lead styling, product knowledge and service behaviours to bring the brand to life on the floor.

You will recruit, coach and develop a frontline team, manage rostering, stock integrity and visual standards, and translate insights into actions that improve conversion and ATV.

Qualifications

• Proven retail leadership in a customer-focused environment.
• Strong commercial acumen with the ability to interpret data and translate it into actions.
• Excellent coaching and communication skills to develop the team.

Responsibilities

• Deliver high-quality customer experiences aligned to the SHEIKE brand.
• Lead styling, product knowledge and service behaviours on the floor.
• Recruit, onboard and develop a high-performing Boutique team.
• Manage rostering, stock integrity and visual standards to drive store performance.
• Drive conversion, ATV and other key metrics through coaching and action planning.

Skills

Retail leadership

Customer experience

Team development

Coaching

Brand standards

Job description

Role Purpose

The Boutique Leader is responsible for leading a high-performing Boutique that delivers exceptional customer experiences, strong commercial results and a positive, values-led team culture. This role brings the SHEIKE brand to life on the Boutique floor - inspiring customers to look and feel their best, while developing and leading a team that consistently deliver on sales, conversion and sales outcomes.

Living the SHEIKE Values

At SHEIKE, how we lead matters just as much as what we achieve.

Stay Curious

• Seeks to understand performance drivers behind results, not just the outcomes
• Actively learns from customer feedback, data and team insights
• Embraces coaching, feedback and continuous improvement

Spark Connection

• Builds genuine relationships with customers and team members
• Creates a welcoming, inclusive and emotionally intelligent environment
• Leads with empathy, clarity and open communication

Shape Tomorrow

• Takes ownership of Boutique performance and future growth
• Leads change with confidence and optimism
• Balances creativity with commercial discipline

Key Responsibilities

Customer Experience & Service Leadership

• Deliver consistently high-quality customer experiences aligned to the SHEIKE brand
• Ensure genuine, confident customer engagement from first greeting through to fitting room and close of sale
• Lead by example in styling, product knowledge and service behaviours
• Actively role model SHEIKE’s styling and selling standards on the floor

Commercial Performance & Results

Accountable for delivering Boutique performance across key metrics including:

• Sales
• Conversion
• Average Transaction Value (ATV)
• Items Per Sale (IPS)
• SHEIKE Society sign-ups & engagement

This includes:

• Understanding daily, weekly and monthly performance trends
• Translating insights into clear actions for the team
• Driving focus on conversion as a key controllable
• Coaching team members to improve confidence, capability and results

Team Leadership & Development

• Recruit, onboard and develop a high-performing Boutique team
• Coach and performance-manage team members in line with SHEIKE expectations
• Foster a culture of accountability, recognition and continuous feedback
• Create a clear role clarity, standards and expectations for all team members
• Support team wellbeing through effective rostering and workload management

Wages & Rostering

• Manage Boutique wages within budget
• Create effective rosters that align to traffic patterns, conversion opportunities and customer demand
• Balance cost control with service excellence
• Ensure compliance with all award, payroll and rostering requirements

Stock Integrity & Loss Prevention

• Maintain high standards of stock accuracy and integrity
• Proactively manage shrinkage through strong processes and team accountability
• Ensure all stock movements, transfers and deliveries are actioned accurately
• Lead by example in adherence to loss prevention standards and procedures

Visual & Operational Excellence

• Ensure visual standards reflect SHEIKE brand guidelines and VM direction
• Maintain a clean, organised and safe store environment at all times
• Ensure fitting rooms, back of house and customer areas are consistently presented
• Execute promotions, campaigns and sale activity accurately and on time

What Success Looks Like

A Successful Boutique Leader

• Leads a confident, engaged and customer-obsessed team
• Delivers consistent results across all key commercial metrics
• Creates a Boutique that customers love returning to
• Is trusted by their Area Boutique Leader as a strong, reliable and values-aligned leader
• Balances people leadership with commercial discipline

Key Capabilities & Skills

• Proven retail leadership experience in a customer-focused environment
• Strong commercial acumen with the ability to interpret and act on data
• A confident coach with the ability to develop capability in others
• High emotional intelligence and communication skills
• Strong organisational and operational execution skills