Sportscraft - Marketing Manager - 12 Month Fixed-term Contract

APG & Co; Sydney; Hybrid; AUD 150,000 - 190,000; Full time

Benefits offered by this job

50% off brands

Flexible hybrid work

Birthday leave

Employee assistance program

Studio/office space access

Job summary

APG & Co is seeking a seasoned Marketing Director to lead Sportscraft's brand and marketing strategy from Sydney. You will drive growth, customer engagement, and commercial performance across retail, digital, social, ecommerce and marketplaces.

As custodian of the Sportscraft brand, you will translate business priorities into integrated go-to-market plans, manage agencies and a small team, and partner with Product, Planning, Ecommerce, and VM. Hybrid WFH with studio/office space available.

Qualifications

• Extensive integrated brand marketing experience in fashion/retail or premium consumer brands.
• Proven experience developing marketing strategy and translating priorities into go-to-market plans.
• Strong commercial acumen using customer and performance insights to guide investment.

Responsibilities

• Execute Sportscraft brand and marketing strategy to drive growth and engagement.
• Translate priorities into integrated go-to-market plans across retail, digital, social, ecommerce and marketplaces.
• Lead campaigns, content, and partnerships with retailers and platforms.
• Manage agencies, freelancers, and budgets to deliver high-quality work on time.

Skills

Marketing strategy

Brand management

Leadership

Campaign planning

Education

Bachelor's degree in Marketing

Tools

Adobe Creative Suite

Google Analytics

CRM platforms

Job description

A leader in the Australian fashion industry, APG & Co designs and manages Sportscraft, SABA and JAG. For over 50 years, APG & Co. has curated, grown and evolved these brands to be at the forefront of Australian fashion. We celebrate our history while allowing our brands to express themselves in contemporary, relevant and authentic ways.

The working environment is dynamic, professional and passionate. The mission: Bringing Style to Life. APG & Co values working as a collective, thriving on change, and playing to win. We are built to last.

An exciting opportunity to lead the marketing strategy for Sportscraft, an iconic Australian fashion brand, driving brand growth, creative campaigns and customer engagement.

About the Role

Execute Sportscraft’s brand and marketing strategy to drive brand growth, customer engagement and commercial performance.

As a key custodian of the Sportscraft brand, translate business and customer priorities into integrated go-to-market plans, campaigns and content across retail, digital, social, ecommerce and marketplace channels.

About the Role

Execute Sportscraft’s brand and marketing strategy to drive brand growth, customer engagement and commercial performance.

As a key custodian of the Sportscraft brand, translate business and customer priorities into integrated go-to-market plans, campaigns and content across retail, digital, social, ecommerce and marketplace channels.

Key Responsibilities

Marketing Strategy, Brand & Go-to-Market

• Execute the annual and seasonal marketing strategy, aligned to brand and commercial objectives.
• Set integrated campaign strategy and planning, setting clear briefs and direction across all customer touchpoints.
• Own and execute the go-to-market strategy and calendar across ecommerce, EDM, social, paid media, PR, retail and marketplaces.
• Partner with Product, Planning, Ecommerce, Retail and VM to align marketing with seasonal, category and trading priorities.
• Use customer, sales and campaign insights to optimise activity and inform future strategy and investment.

Brand, Content & Creative

• Act as a key custodian of the Sportscraft brand, ensuring consistent positioning, visual identity, tone of voice and creative execution.
• Execute the strategic direction for seasonal content and creative across campaign, ecommerce, editorial, social and community.
• Lead ecommerce shoots and content production, translating agreed creative direction across styling, talent and production to deliver commercially effective assets.
• Manage agencies, freelancers, talent, influencers and suppliers to deliver high-quality creative on time and within budget.

Retail, Partnerships & Customer

• Lead retail and local area marketing, including store openings, relocations and key customer communications.
• Lead co-operative marketing with David Jones, Myer and THE ICONIC.

Social Media Strategy

• Set and lead the social media strategy in line with the overarching brand and marketing strategy.
• Establish channel objectives and KPIs, and oversee performance against agreed measures.
• Oversee the development and execution of relevant, engaging content aligned to brand messaging, content pillars and key marketing moments.
• Ensure the brand remains culturally and commercially relevant across social channels, responding to platform, audience and content trends.
• Lead the execution of the social strategy across Instagram, Facebook and Pinterest, ensuring a consistent and channel-appropriate brand presence.

Commercial & Leadership

• Own the marketing budget, aligning investment to strategic brand and commercial priorities.
• Lead and develop three direct reports, setting clear priorities, accountability and development.
• Drive cross-functional alignment and effective ways of working across the broader business.

Requirements

• Extensive integrated brand marketing experience, ideally within fashion, retail or a premium consumer brand.
• Proven experience developing marketing strategy and translating commercial priorities into integrated go-to-market plans.
• Strong commercial acumen, with experience using customer and performance insights to guide priorities and investment.
• Proven people leadership and ability to influence senior stakeholders and lead cross-functional priorities.
• Strong brand and creative judgement across content, campaigns and creative production.

As part of the APG family, you’ll enjoy:

• 50% offall our brands
• Flexible workingoptions – hybrid WFH and beautiful studio/office space
• 4pm Friday finishesand true work/life balance
• Birthday leave+ monthly social events, morning teas & more
• Employee Assistance Programfor you and your family