Sponsorship Fleet Manager

byd australia and new zealand; Burdekin Shire; On-site; AUD 120,000 - 180,000; Full time

Job summary

BYD Australia is seeking a Sponsorship Fleet Manager based in Mulgrave to develop strategic partnerships that boost commercial and brand outcomes. You will activate sponsorships across marketing, sales, PR, digital and dealer networks, building high-value relationships and translating opportunities into measurable results.

The role requires a commercially minded leader with strong negotiation and stakeholder skills, capable of driving ROI and revenue opportunities through sponsorship programs.

Qualifications

• Bachelor's degree in Marketing, Business, Sports Management, Communications or Commerce.
• 5–10 years’ experience in sponsorship, partnerships, business development, sports marketing or automotive marketing.
• Proven experience managing commercial partnerships and sponsorship programs.
• Strong stakeholder management, negotiation and relationship-building capability.
• Experience working with automotive OEMs, dealer networks or similarly complex commercial environments is highly regarded.
• Experience in sports, event or experiential marketing is highly desirable.

Responsibilities

• Build and maintain relationships with senior executives and commercial partners.
• Generate new revenue opportunities through sponsorships and activation.
• Manage sponsor relationships across the contract lifecycle.
• Develop annual sponsorship strategies aligned with brand objectives.
• Coordinate activation plans across marketing, PR, digital and dealer networks.
• Monitor budgets and forecast revenue and expenditure.
• Report ROI and effectiveness metrics to leadership.
• Benchmark sponsorship activities against competitors.

Skills

Stakeholder management

Negotiation

Relationship building

Sponsorship management

Business development

Marketing strategy

Data-driven decision making

Automotive marketing

Education

Bachelor's degree in Marketing, Business, Sports Management, Communications or Commerce

Job description

About BYD

BYD is a high-tech company devoted to technological innovations for a better life. BYD is dedicated to providing zero-emission energy solutions. As a leading battery-electric zero-emission vehicle (ZEV) manufacturer, BYD has created a broad range of battery-electric, hybrid-electric, and internal combustion (IC) passenger vehicles. Developing electric vehicles that are intelligent and connected, BYD is inaugurating a new age of automotive innovation featuring a sleek design and an innovative user experience.

About The Role

Based in our Mulgrave office, the BYD Sponsorship Fleet Manager is responsible for developing and managing strategic partnerships that deliver measurable commercial and brand outcomes for BYD. The role focuses on strengthening BYD’s brand presence, building high-value relationships with key partners, and maximising the commercial impact of sports-related sponsorship programs. This position will play a key role in driving sponsorship ROI, generating business opportunities, and ensuring partnerships are effectively activated across marketing, sales, PR, digital and dealer networks. The successful candidate will be a commercially minded relationship builder who can quickly establish credibility with internal and external stakeholders and translate sponsorship opportunities into tangible business outcomes.

Key Responsibilities

Business Development

• Build and maintain strong relationships with senior executives, operational management, commercial partners, and other relevant stakeholders.
• Generate new revenue opportunities through sponsorship referrals, acquisition, and activation.
• Achieve quarterly lead generation and sales targets.

Partnership Management

• Manage sponsor relationships throughout the contract lifecycle.
• Ensure contractual obligations and sponsorship benefits are delivered effectively.
• Conduct regular business reviews with partners.

Strategy & Planning

• Develop annual sponsorship strategies aligned with brand and business objectives.
• Assess opportunities against ROI and brand alignment criteria.
• Prepare strategic recommendations for senior leadership.
• Report on progress against business outcomes.

Marketing & Activation

• Coordinate sponsorship activation plans across marketing, sales, PR, digital, and dealer networks.
• Work with agencies to develop campaigns that maximise sponsorship value.
• Support product launches and experiential marketing initiatives.
• Ensure brand consistency across all sponsorship activities.

Stakeholder Management

• Collaborate across all areas of BYD and its dealer groups to maximise sales opportunities and brand growth.
• Collaborate with external agencies and event organisers.

Financial Management

• Develop activation budgets and forecast revenue and expenditure.
• Monitor campaign performance against agreed KPIs.
• Produce ROI and effectiveness reports.

Reporting & Analysis

• Track sponsorship performance metrics.
• Prepare executive reports and presentations.
• Benchmark competitor sponsorship activities.
• Recommend improvements based on data and market insights.

Key Performance Indicators (KPIs)

• Sponsorship sales and revenue generated
• Sponsorship ROI
• Brand awareness improvements
• Event activation success
• Lead generation outcomes
• Customer engagement metrics
• Budget adherence
• Stakeholder satisfaction

Required Qualifications

• Education: Bachelor's degree in Marketing, Business, Sports Management, Communications or Commerce.
• Experience: 5–10 years’ experience in sponsorship, partnerships, business development, sports marketing or automotive marketing.
• Proven experience managing commercial partnerships and sponsorship programs.
• Demonstrated success in generating measurable business outcomes from sponsorships or strategic partnerships.
• Strong stakeholder management, negotiation and relationship-building capability.
• Experience working with automotive OEMs, dealer networks or similarly complex commercial environments is highly regarded.
• Experience in sports, event or experiential marketing is highly desirable.

BYD Australia is under rapid expansion with plenty more opportunities to arise. If you are ready to make the most of everything you’ve learned so far, be challenged, work together with industry leaders, and be a part of a supportive and vibrant team, then BYD is ready for you.