Social Media Manager & Copywriter - Real Estate (Part Time)

Village Real Estate (Seddon); Melbourne; On-site; AUD 41,000 - 69,000; Part time

Benefits offered by this job

Flexible hours

Creative freedom

Great culture

Job summary

Village Real Estate (Seddon) in Melbourne is seeking a part-time Social Media & Content Manager to shape our brand across digital channels, capture property walk-throughs, write engaging descriptions, and support sales campaigns.

You will collaborate with sales and property management teams, stay ahead of trends, produce video content, and monitor performance to boost engagement and lead generation.

Qualifications

• Proven experience in social media management, content creation, and copywriting.
• Real estate or lifestyle content experience is valued.
• Strong video shooting/editing skills using CapCut or Premiere Pro.
• Familiarity with Facebook, Instagram, LinkedIn and other platforms.
• Knowledge of Melbourne Inner-West community is a plus.

Responsibilities

• Develop and execute a data-driven social media strategy to boost brand awareness and lead generation.
• Write compelling copy for property listings and campaigns.
• Shoot, edit and publish property tour videos and market updates.
• Manage posting schedule and engage with the community across platforms.
• Collaborate with agents and property managers and attend local events.
• Stay ahead of trends and platform updates to grow reach.
• Monitor analytics and refine content strategies for ROI.

Skills

Social media management

Content creation

Copywriting

Tools

CapCut

Premiere Pro

Canva

Job description

Part-Time Social Media & Content Manager

About Us

We are a leading real estate agency deeply rooted in Melbourne’s vibrant Inner-West. Known for our local expertise, community focus, and passion for property, we pride ourselves on delivering outstanding results for our clients. We are looking for a creative, self-motivated Social Media & Content Manager to join our team and bring our brand to life across digital and marketing channels.

About the Role

Are you a skilled digital storyteller who loves real estate, video production, and social trends?

In this dynamic part-time role, you will design and execute a comprehensive social media strategy tailored to our business goals, as well as create persuasive copywriting for our sales campaigns. You'll be on the ground capturing property walk-throughs, writing engaging property descriptions and marketing copy, collaborating with our sales and property management teams, and creating content that resonates with our local community.

Key Responsibilities

• Strategy & Planning: Develop and execute a data-driven social media strategy to boost brand awareness, engagement, and lead generation.


• Copywriting for Sales Campaigns: Write compelling copy for property listings and other digital material.


• Content Creation & Video Production: Shoot, edit, and publish high-quality visual content, including property tour videos, market updates and team highlights.


• Platform Management: Oversee day to day management, scheduling, and community engagement across Facebook, Instagram, LinkedIn and other relevant platforms.


• Community & Team Engagement: Collaborate with our agents and property managers, attend local events, Auctions and engage with the Inner-West community.


• Innovation & Growth: Bring fresh ideas to the table, staying ahead of social trends, algorithm updates, and emerging formats to broaden our brand reach.


• Analytics & Performance: Monitor key performance metrics, track web traffic driven by social channels, and continuously refine content strategies for optimal ROI.

What We’re Looking For

• Experience: Proven experience in social media management, content creation, and copywriting (Real Estate or Lifestyle experience is highly regarded).


• Copywriting Skills: Exceptional written communication skills with the ability to write engaging property descriptions and persuasive sales campaign marketing copy.


• Technical Skills: Strong proficiency in shooting and editing video (CapCut, Premiere Pro, Canva, or similar tools) on mobile or camera setups.


• Platform Expertise: Hands-on experience managing and growing channels on Facebook, Instagram and LinkedIn.


• Digital Savvy: Good understanding of digital marketing principles, SEO basic concepts, and web traffic metrics.


• Local Insight: Passion for Melbourne’s Inner-West community and culture.

Why Join Us?

• Flexible Part-Time Hours: Work-life balance tailored to fit your schedule.


• Creative Freedom: Opportunity to test new ideas and build a standout brand presence from the ground up.


• Great Culture: Join a supportive, energetic team that values collaboration and local community connection.