Senior Digital Content Manager

Invested Talent; Sydney; On-site; AUD 140,000 - 160,000; Full time

Benefits offered by this job

Career development opportunities

Flexible working arrangements

Great company culture

Job summary

A leading Insurance business seeks a Senior Digital Content Manager to enhance digital content experiences. This pivotal role involves driving content strategy and mentoring a high-performing team, aiming to deliver clarity and excellence in customer journeys. The ideal candidate will have extensive experience in digital content across regulated industries, with a passion for user-centred design.

Qualifications

• 7-10 years’ experience in digital content, UX writing, or content design.
• Experience in regulated industries like financial services or insurance.
• Strong writing/editing skills with a deep understanding of content strategy.

Responsibilities

• Develop and execute content strategies for high impact digital content.
• Lead and mentor a team of content designers and specialists.
• Analyse performance data to optimise content and support business goals.

Skills

Content Strategy

UX Writing

Content Design

SEO

Team Leadership

Tools

Adobe Experience Manager

Figma

Jira

Confluence

Job description

This range is provided by Invested Talent. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

A$140,000.00/yr - A$160,000.00/yr

Invested Talent are proud to be partnering with a leading Insurance business as they look for a Senior Digital Content Manager to lead and shape the future of digital content experiences at a purpose driven organisation that puts people first.

My client is committed to making complex systems simpler, digital journeys smarter, and experiences more human. You’ll be empowered to challenge the status quo, lead with empathy, and create meaningful change for our members, customers, and communities.

This is a unique opportunity to make a meaningful impact across customer journeys, delivering clarity, empathy, and excellence at every touchpoint.

This role is pivotal to the experience transformation, with a dual focus on:

• Driving our digital content strategy to deliver compelling, seamless, and intuitive experiences across digital platforms.
• Leading and mentoring a small, high performing team of content designers and specialists to uphold best in class standards in content design and governance.

In return, you'll work for a people first business that offers great flexibility, career development opportunities and a fantastic culture.

Role and responsibilities:

• Develop and execute content strategies that guide the creation of high impact digital content, including microcopy, UI copy, SEO optimised pages, and omnichannel journeys.
• Review and elevate the team’s content for quality, consistency, accessibility, and alignment with brand tone and experience vision.
• Manage content lifecycles, creation, maintenance, optimisation, across websites and mobile apps.
• Analyse performance data to optimise content and support business and customer goals.
• Inspire, coach, and guide a team of digital content professionals.
• Foster a culture of collaboration, learning, and continuous improvement with a strong emphasis on UX writing, content design, accessibility, and plain English.
• Prioritise and manage multiple content initiatives across regulatory, product, and optimisation projects.
• Partner with stakeholders across brand, product, marketing, and IT to deliver unified and relevant digital content experiences.
• Own and manage content budgets, forecasts, agency engagement, and reporting.
• Lead risk and compliance practices for your team, including content audits, regulatory documentation, and content lifecycle governance.

To be successful for the role you'll need:

• 7–10 years’ experience in digital content, UX writing, or content design roles across complex digital products and environments.
• Experience in regulated industries (e.g., financial services, insurance, health).
• Strong writing/editing/proofing skills with a deep understanding of content strategy, content architecture, and digital user experience.
• Proficient in using CMS platforms (e.g. Adobe Experience Manager), Figma, Jira, Confluence, and analytics tools.
• Proven ability to manage teams, lead through influence, and build strong cross-functional relationships.
• Experience working in agile and traditional project environments, juggling multiple projects and stakeholder needs with confidence.
• A natural coach and mentor who’s passionate about building capability and delivering high-impact work.
• A genuine interest in wellness, user-centred design, and purposeful digital experiences.
• Passion for working in mission led or not-for-profit organisations.

If you're keen to apply, please click the link below and we look forward to connecting shortly.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Insurance

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