Social Media Coordinator

Spend-Less Shoes; Gillman; On-site; AUD 60,000 - 80,000; Full time

Job summary

Spendless Shoes in Gillman is seeking a creative Social Media Coordinator to own day-to-day social channels, shape engaging content and build meaningful connections between our footwear brands and customers.

Reporting to the Marketing & Commerce team, you’ll plan content calendars, coordinate publishing, collaborate with the content creator and designer, and manage influencer partnerships to drive brand growth across Instagram, TikTok, Facebook, YouTube, Pinterest and LinkedIn.

Qualifications

• Experience in social media, digital marketing, content or a similar role.
• Strong knowledge of major social platforms and current social media trends.
• Experience coordinating social content calendars and publishing content.
• Understanding influencer and creator marketing.
• Strong written communication and copy-writing skills.
• Creative eye and understanding of engaging visual content.
• Confidence interpreting social analytics and using insights to improve performance.
• Strong organisation and ability to manage multiple campaigns and priorities.
• A collaborative approach and the confidence to work with different stakeholders.
• An interest in fashion, footwear, retail and consumer trends.
• Experience in a retail, fashion, lifestyle or consumer brand environment will be highly regarded.

Responsibilities

• Coordinate and grow social media presence across platforms.
• Develop engaging social content calendars and publish content.
• Collaborate with Content Creator and Graphic Designer for on-brand assets.
• Identify emerging social trends and opportunities for brands.
• Manage influencer and creator partnerships from outreach to campaign execution.
• Monitor comments, messages and community engagement; maintain brand reputation.
• Support social campaigns, product launches and key retail moments.
• Analyze performance and apply insights to improve content and channels.

Skills

Social media management

Content planning

Influencer marketing

Copywriting

Analytics interpretation

Organisational skills

Team collaboration

Fashion/retail awareness

Tools

Content calendars

Job description

Make your mark across one of Australia’s leading footwear retailers

Spendless Shoes is looking for a creative, commercially minded and social-savvy Social Media Coordinator to join our Marketing & Commerce team at our Support Office in Gillman.

With more than 200 stores nationally and a growing digital presence, this is an opportunity to take ownership of our day-to-day social channels, help shape engaging content and build meaningful connections between our brands and customers.

Reporting to the Head of Marketing & E commerce, you'll work closely with our Brand & Marketing Lead, Content Creator, Graphic Designer & Brand Assistant and broader Marketing team to bring campaigns, products and our brands to life across social.

What you'll be doing

In this role, you'll be responsible for coordinating and growing our social media presence, including:

• Managing our social channels across Instagram, TikTok, Facebook, YouTube, Pinterest and LinkedIn
• Developing and maintaining engaging social media content calendars
• Coordinating the scheduling, publishing and execution of social content
• Working closely with our Content Creator and Graphic Designer to develop engaging, on-brand content
• Identifying emerging social trends, platform developments and opportunities for our brands
• Managing influencer and creator partnerships, from identification and outreach through to campaign execution
• Building and maintaining relationships with relevant influencers, creators and brand partners
• Monitoring and responding to comments, messages and community engagement
• Supporting the management of our online brand reputation and ensuring customer interactions reflect our brand
• Supporting social campaigns, product launches, promotions and key retail moments
• Monitoring social performance, engagement, reach, growth and campaign outcomes
• Using insights and analytics to continually improve content and channel performance
• Working collaboratively across Marketing, E commerce, Retail and other areas of the business.

About you

We're looking for someone who combines creativity with strong organisation and a genuine understanding of how brands connect with customers through social media.

You'll ideally bring:

• Experience in social media, digital marketing, content or a similar role
• Strong knowledge of major social platforms and current social media trends
• Experience coordinating social content calendars and publishing content
• An understanding of influencer and creator marketing
• Strong written communication and copy-writing skills
• A creative eye and an understanding of engaging visual content
• Confidence interpreting social analytics and using insights to improve performance
• Strong organisation and the ability to manage multiple campaigns and priorities
• A collaborative approach and the confidence to work with different stakeholders
• An interest in fashion, footwear, retail and consumer trends
• Experience in a retail, fashion, lifestyle or consumer brand environment will be highly regarded

Why join Spendless?

You'll join an established Australian retail business with a national footprint and the opportunity to have a genuine impact on how our brands show up across social.

You'll work within a collaborative in-house Marketing & E commerce team, with access to dedicated brand, content, creative, digital and eCommerce capability – giving you plenty of opportunity to test ideas, create engaging campaigns and see the impact of your work.

If you're passionate about social media, understand what makes people stop scrolling and want the opportunity to help grow some exciting Australian footwear brands, we'd love to hear from you