Social Media Coordinator

Superior Pet Goods; City of Melbourne; On-site; AUD 65,000 - 80,000; Full time

Job summary

Superior Pet Goods in Melbourne is seeking a creative Social Media Coordinator to bring our brand to life across LinkedIn, Instagram, Facebook and TikTok. You will plan, shoot and publish content that feels native to each platform and resonates with our audiences.

You will manage a content calendar, create engaging video and graphic content, edit using Canva and native tools, and help establish a consistent voice and visual identity across all channels.

Qualifications

• Experience creating content for multiple social platforms.
• A professional portfolio.
• Understanding platform differences between LinkedIn, Instagram, Facebook and TikTok.
• Strong eye for visual content, pacing and storytelling.
• Able to shoot and edit content independently.
• Solid Canva experience.
• Comfort with Instagram and TikTok's native editing tools.
• Comfortable getting in front of the camera when needed.
• Good instinct for trends without jumping on every trend.
• Strong attention to detail and branding consistency.
• Organised and capable of planning content ahead.

Responsibilities

• Shoot engaging content on an iPhone, including products, processes and behind‑the‑scenes moments.
• Create Reels, TikToks, carousels, stories and other social‑first content.
• Appear on camera to demonstrate products and bring content to life.
• Edit content natively within Instagram and TikTok, using tools such as Instagram Edits where appropriate.
• Use Canva to create polished graphics and carousels.
• Use Premiere Pro for larger or more involved edits.
• Create content for Instagram, TikTok, Facebook and LinkedIn across formats and voices.
• Help establish and maintain a consistent visual identity and tone of voice across social channels.
• Develop recurring content pillars and series audiences recognise.
• Plan and schedule content at least a week in advance and maintain an organised content calendar.

Skills

Content creation

Social platforms

Video editing

Storytelling

Portfolio

Canva

In-app editing

Camera presence

Trend awareness

Attention to detail

Planning content

Tools

Premiere Pro

Canva

In-app editing tools

Job description

We're looking for a creative, hands‑on Social Media Coordinator to help bring our brand to life across LinkedIn, Instagram, Facebook and TikTok. This role is ideal for someone who understands that great social content isn't about posting the same thing four times. Each platform has its own audience, language and style — and we're looking for someone who instinctively knows how to adapt content so it feels native to each one. You'll be responsible for creating, planning and publishing content, capturing behind‑the‑scenes moments and product content, and helping us build a consistent and recognisable presence across our social channels.

Key responsibilities

• Shoot engaging content on an iPhone, including products, processes, behind‑the‑scenes content and day‑to‑day moments
• Create Reels, TikToks, carousels, stories and other social‑first content
• Appear on camera to demonstrate products and bring content to life
• Edit content natively within Instagram and TikTok, using tools such as Instagram Edits where appropriate
• Use Canva to create polished graphics and carousels
• Use Premiere Pro when a larger or more involved edit calls for it
• Create content specifically for Instagram, TikTok, Facebook and LinkedIn, adapting ideas into different formats and voices
• Help establish and maintain a consistent visual identity and tone of voice across social channels
• Develop recurring content pillars and series that audiences can recognise
• Plan and schedule content at least a week in advance and maintain an organised content calendar

About you

• Have experience creating content for multiple social platforms
• Have a professional portfolio
• Understand the differences between LinkedIn, Instagram, Facebook and TikTok
• Have a strong eye for visual content, pacing and storytelling
• Can confidently shoot and edit content yourself
• Have solid Canva experience
• Are comfortable using Instagram and TikTok's native editing tools
• Are comfortable getting in front of the camera when needed
• Have a good instinct for trends without blindly jumping on every trend
• Have strong attention to detail and a consistent eye for brand
• Are organised and capable of planning content ahead of time