Social Media Coordinator

Carlile Swim Operations Pty Ltd; Brisbane; On-site; AUD 55,000 - 75,000; Full time

Job summary

Carlile Swim Operations Pty Ltd in Brisbane, QLD, is seeking a Social Media Coordinator to join our Marketing & Customer team. You’ll manage our organic and paid social presence across a national network of 30+ swim schools, develop the content calendar, and craft on-brand copy and short-form video content.

Working with the Group Marketing & Communications Manager, you’ll optimise campaigns, analyse performance data, and collaborate with centres nationwide to uncover authentic stories.

Qualifications

• Minimum 2 years relevant experience across social media or digital marketing.
• Experience managing paid social campaigns, ideally across Meta and TikTok.
• Strong understanding of paid social metrics and ability to analyse performance and make optimisation recommendations.
• Strong organic social media knowledge across major platforms.
• Confidence creating and editing photo and short-form video content.
• Strong written communication and the ability to write engaging, on-brand social copy.
• A creative, organised and collaborative approach.

Responsibilities

• Manage Carlile Swim’s organic social presence across Instagram, Facebook, TikTok, LinkedIn and YouTube
• Plan and manage our social content calendar across our national network
• Manage paid social campaigns across Meta, TikTok and other relevant platforms, from set up through to optimisation and reporting
• Manage audiences, targeting, placements and campaign budgets within agreed plans
• Monitor campaign performance and use data to optimise creative, audiences and spend
• Test creative, messaging, audiences and placements to improve performance
• Use organic and paid social insights to continually improve results
• Create and edit social-first content, including short-form video, reels, stories and static creative
• Write engaging, on‑brand social copy across organic and paid channels
• Work with teams across Carlile Swim nationwide to uncover authentic stories and content from our centres

Skills

Social media management

Paid social campaigns

Content creation

Social copywriting

Performance analysis

Video editing

Collaboration

Tools

CapCut

Canva

Job description

Carlile Swim Operations Pty Ltd – Brisbane QLD

Love social media and understand how to make it perform, both organically and through paid campaigns?

Carlile Swim is looking for a Social Media Coordinator to join our Marketing & Customer team, supporting our social media presence across a national network of more than 30 swim schools.

Working closely with our Group Marketing & Communications Manager, you’ll manage our social channels and content calendar, run and optimise paid campaigns and use performance insights to continually improve results. You’ll also create engaging social content and copy to support activity across our channels.

Manage Carlile Swim’s organic social presence across Instagram, Facebook, TikTok, LinkedIn and YouTube

Plan and manage our social content calendar across our national network

Manage paid social campaigns across Meta, TikTok and other relevant platforms, from set up through to optimisation and reporting

Manage audiences, targeting, placements and campaign budgets within agreed plans

Monitor campaign performance and use data to optimise creative, audiences and spend

Test creative, messaging, audiences and placements to improve performance

Use organic and paid social insights to continually improve results

Create and edit social-first content, including short-form video, reels, stories and static creative

Write engaging, on‑brand social copy across organic and paid channels

Work with teams across Carlile Swim nationwide to uncover authentic stories and content from our centres

Minimum 2 years relevant experience across social media, digital marketing or a similar role

Experience managing or supporting paid social campaigns, ideally across Meta and TikTok

An understanding of key paid social metrics and the ability to analyse performance and make optimisation recommendations

Strong organic social media knowledge across major platforms

Confidence creating and editing photo and short‑form video content, including proficiency in CapCut and Canva

Strong written communication and the ability to write engaging, on‑brand social copy

A creative, organised and collaborative approach

Carlile Swim is Australia’s leading swim school, helping children become safer, more confident swimmers for life across more than 30 swim schools nationwide.

Founded by swimming pioneers Forbes and Ursula Carlile, we’ve been shaping the learn‑to‑swim industry for 80 years through exceptional teaching, innovation and an uncompromising commitment to child safety.

What We Value

At Carlile Swim, we lead with PACE — Passionate, All In, Connected and always Evolving.

We care deeply, take ownership, work together and keep learning and improving.

Please submit your resume and cover letter outlining your relevant experience and why you’re interested in joining Carlile Swim.

We’d love to see examples of your work. This could include social channels you’ve managed, content you’ve created or paid social campaigns you’ve worked on.

Carlile Swim is committed to safeguarding children and young people. All team members are required to comply with our safeguarding policies and procedures and relevant employment screening requirements.