Social Media & Content Lead

Ballarat Food Group; Pakenham Upper; On-site; AUD 80,000 - 90,000; Full time

Job summary

Ballarat Food Group in Pakenham Upper, VIC, is hiring our first dedicated social media lead to own content, platforms, and community across two brands. You shoot, edit, post, and help decide where content goes next.

You’ll manage TikTok, Instagram, Xiaohongshu, Facebook and YouTube, build content calendars around launches and sponsorships, engage with the community, collaborate with KOLs, and optimize captions for discoverability. On-site, Mon-Fri 9:00am-5:00pm.

Qualifications

• Fluency in Mandarin and English (professional/native) is required.
• Hands-on experience running a Xiaohongshu (RedNote) account.
• Love of both food and sports.

Responsibilities

• Run TikTok, Instagram, Xiaohongshu (RedNote), Facebook and YouTube for both brands daily.
• Plan, shoot and edit short-form video that feels native and engaging, not a traditional ad.
• Build a content calendar around product launches, sampling events, sponsorship moments and seasonal campaigns.
• Engage with the community — reply to comments and build relationships.
• Find and collaborate with KOLs and micro-influencers, especially on RedNote.
• Apply SEO-friendly captions and hashtags to improve discoverability.
• Report weekly on key metrics like hook rate, retention, and CTR.

Skills

Video editing

Content planning

Social media management

SEO

Analytics

Community engagement

Influencer outreach

Cross-brand coordination

Tools

CapCut

Photoshop

Canva

Meta Business Suite

Ads Manager

TikTok Ads Center

Xiaohongshu/RedNote management

Job description

Onsite: Pakenham

Full-time Monday- Friday 9:00am-5:00pm

$80,000–$90,000 per year + Salary

We're a premium Australian instant noodle brand launching early 2027, built to turn heads at home, with the brand launching into China shortly after. We're hiring our first-ever dedicated social media lead to own the content, the platforms, and the community across two brands our food brand and our sports partnership brand — from day one.

This isn't a "schedule-the-posts-someone-else-planned" kind of job. You shoot it, you edit it, you post it, and you help decide where it goes next. If you've ever watched a brand's socials and thought "I could do this so much better" — this is your shot!

What You'll Do

• Run our TikTok, Instagram, Xiaohongshu (RedNote), Facebook and YouTube day to day — across both brands
• Plan, shoot and edit short-form video that actually feels like content people want to watch, not an ad
• Build a content calendar around product launches, sampling events, sponsorship moments and seasonal chaos
• Engage with our community — reply to comments, build real relationships
• Find and work with KOLs and micro-influencers, especially on RedNote
• SEO smarts — keyword-aware captions, hashtag strategy, making sure people can actually find us
• Report weekly on what actually matters — hook rate, retention, CTR — not just "we got a lot of likes"

You Must Have

• Professional or native fluency in Mandarin and English
• Actual hands-on experience running a Xiaohongshu (RedNote) account
• A genuine love of both food and sports!

What Else You'll Bring

• Runs on the board managing brand social accounts — food, lifestyle, FMCG or sports/sponsorship content all count
• A working sense of SEO and discoverability
• Editing chops: hooks that stop the scroll, retention editing, smart CTA placement
• You live in CapCut, Photoshop, Canva, Meta Business Suite/Ads Manager and TikTok Ads Center
• You read the data and actually change your strategy
• Happy to be based out of our Pakenham HQ

Nice To Have

• Premiere Pro or After Effects for the fancier long-form stuff
• Can write a caption or ad line that doesn't sound like a robot wrote it

What's On Offer

• Be our very first social hire, across two brands, built from scratch real ownership, real creative freedom, a direct line to the people actually making the calls
• You won't be a one-person army forever — as we grow, we're adding dedicated filming/editing support so the whole world doesn't rest on your shoulders
• Content created here reaches audiences in Australia and across China