Social Media Content Creator - Oceania

Glanbia Nutritionals, Inc.; Australia; Remote; AUD 55,000 - 75,000; Full time

Job summary

Glanbia Performance Nutrition is seeking a creative Content Creator for the Oceania region (Australia and New Zealand). You will develop and edit engaging social content aligned with campaigns, manage multiple brand accounts, and help bring campaigns to life from concept to post.

The role reports to the Senior Brand Manager and involves collaborating with marketing, sales, and brand partners to deliver impactful content across Instagram and TikTok, plus events and product launches.

Qualifications

• University Degree in Marketing, or another related discipline.
• Possesses knowledge and experience in the tenets of traditional marketing and demonstrated immersion in Social Media.
• Displays in-depth knowledge of Social Media platforms and how to deploy them.
• Maintains working knowledge of SEO principles including keyword research and 'Search and Social'.
• Passion for fitness and nutrition with interest in building nutritional products.

Responsibilities

• Create high-quality social content: film and edit videos, photos, and Stories for Instagram and TikTok.
• Deliver fast turnarounds, including same-day edits during events.
• Manage multiple ON brand accounts and maintain tone of voice.
• Plan and publish content: calendars, captions, and scheduling around campaigns.
• Pitch fresh ideas and identify trends to keep content engaging.
• Support ambassador management and coordinate content distribution.
• Help ambassadors feel comfortable on camera and capture engaging content.
• Review content performance and apply learnings to future content.
• Collaborate with marketing, sales, and brand partners to meet briefs.
• Maintain organized content assets for easy reuse.

Skills

Social media expertise

Creativity

Marketing fundamentals

Copywriting

Education

Bachelor's or equivalent in Marketing or related field

Tools

Video editing software

Job description

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Glanbia Performance Nutrition (a division of Glanbia) is a leading global performance nutrition business.

Within Oceania (Australia and New Zealand), the GPN branded portfolio consists of Optimum Nutrition & BSN, and has a distribution network that spans across leading Specialty Supplement Stores, Health food Stores, Gyms, Pharmacy and all large Online/Marketplace platforms.

Working with leading fitness athletes, influencers, and McLaren, our mission remains to help the elite through to everyday fitness enthusiasts across Australia and New Zealand to realise their full potential and the transformative power of fitness.

Social Media Content Creator - Oceania

We’re on the hunt for a creative, organised and adaptable Content Creator to join our Social Media team.

This position will create all social media content in line with the social media strategy and marketing initiatives for ON across Australia and New Zealand. Reporting to our Senior Brand Manager, you’ll bring key campaigns to life, create scroll-stopping content, manage multiple brand accounts, and capture everything from new products to events and all things ON. If you love creating content that gets people talking and turning fresh ideas into reality, this is your chance.

Responsibilities:

• Creating high-quality social content: Develop, film and edit engaging videos, photos and Stories for Instagram and TikTok, from product launches and educational content to customer interviews and event coverage.
• Delivering fast turnarounds: Work confidently to tight deadlines, including same-day edits. During major events, help deliver a team output of approximately 2-4 posts per day while maintaining quality and accuracy.
• Managing multiple accounts: Our social presence spans multiple accounts. You’ll share responsibility for the ON accounts with the SBM and take ownership maintaining brand tone of voice and style.
• Planning and publishing content: Help maintain content calendars, write captions, schedule posts and coordinate content around campaigns, launches and key dates.
• Bringing fresh ideas: Proactively pitch concepts, identify relevant trends and find new ways to make our content engaging, useful and recognisable.
• Supporting ambassador management: Provide cover when team members are away, including creator communication, brief distribution, draft follow-ups and content coordination.
• Working with people on camera: Help ambassadors feel comfortable being filmed, and guide them to capture natural, engaging content.
• Reviewing content performance: Use account insights to understand what’s working and apply those learnings to future content.
• Collaborating across the business: Work closely with the marketing team, Sales teams and brand partners to deliver content that meets the brief.
• Managing content assets: Keep footage, edits and project files organised so the team can easily find, reuse and hand over content.

Knowledge, Skills and Abilities:

• University Degree in Marketing, or another related discipline
• Possesses knowledge and experience in the tenets of traditional marketing. Demonstrates creativity and documented immersion in Social Media.
• Displays in-depth knowledge and understanding of Social Media platforms, their respective participants (Facebook, Twitter, Google+Local, YouTube, Instagram, Pinterest etc.) and how each platform can be deployed in different scenarios.
• Maintains a working knowledge of principles of SEO including keyword research. Highly knowledgeable in the principles of “Search and Social”.
• Passion for fitness and nutrition essential & an understanding of the dedicated sports lifestyle and a strong passion for building nutritional products that support this sector

Ready to make your mark? Join us and help Optimum Nutrition inspire the next generation of athletes and wellness enthusiasts!