Social Media Content Creator & Coordinator

ToniMay; Sydney; On-site; AUD 65,000 - 90,000; Full time

Job summary

ToniMay in Paddington, Sydney, seeks a Social Media Content Creator & Coordinator with a strong eye for trends and storytelling. You will own day-to-day social execution, from concept to posting, including filming and editing, while coordinating creators and engaging the community.

With 4+ years in a similar role, you’ll lead campaigns, stay ahead of trends, and partner with influencers. A jewellery passion is a plus, but not required.

Qualifications

• Minimum 4 years in a similar social media role.
• Experience with Instagram and TikTok content.
• Ability to film and speak on camera.
• Portfolio of social channels managed.

Responsibilities

• Create engaging short-form video and static content.
• Film product, team, BTS and lifestyle content.
• Edit reels, TikToks, stories, and social-first videos.
• Coordinate creators and influencers to support campaigns.
• Manage community and respond to inquiries to foster engagement.
• Monitor and report on content performance and insights.

Skills

Social media strategy

Video editing

Copywriting

Project management

Speaking to camera

Tools

CapCut

Canva

Later

Meta Business Suite

Instagram

Job description

Full Time | Paddington

Social Media Content Creator & Coordinator

Full Time | Paddington

ABOUT TONIMAY

At ToniMay, we create meaningful jewellery designed to celebrate stories, milestones, and self-expression. For over a decade, we've built a loyal community through thoughtfully designed collections, exceptional craftsmanship, and a genuine connection with our customers.

We're a passionate, creative, and fast-moving team that values initiative, collaboration, and bringing fresh ideas to the table. As we continue to grow, we're looking for a Social Media Coordinator who is excited to help shape how our brand shows up online and connect with our community in authentic and engaging ways.

ABOUT THE ROLE

We're looking for a highly creative, organised, confident and social-first content creator to own the day-to-day execution of ToniMay's social media presence.

Working closely with our Marketing Manager and Director, this role will be responsible for the ideation, high level execution (creating, filming, editing) and publishing content across our social channels, which would require the successful candidate to be confident and engaging speaking to camera not just behind the lens. The role will also be responsible for managing our community and UGC content creators, coordinating creators and influencers, and helping bring campaigns to life.

Proven success and minimum 4 years experience in a similar role is essential!

This role is perfect for someone who lives and breathes social media both Instagram and TikTok, understands trends, hooks and what makes strong performing content.

We need to see examples of social channels you've managed and content you've created as part of your application - this is a must!It is also huge bonus if you know the brand ToniMay and have a genuine love for jewellery.

WHAT YOU'LL BE DOING

Content Creation

• Create engaging short-form video and static content designed to grow engagement and brand awareness.

• Film product, team, behind-the-scenes, and lifestyle content.

• Edit reels, TikToks, stories, and social-first video content.

• Bring new content ideas, creative concepts, and trend-led opportunities.

• Stay across social trends and identify opportunities relevant to the brand.

• Have a deep understanding of social media strategy, how to create viral videos with hooks and engaging content.\

• Be proficient on Cap Cut, Edits, Tik Tok, Instagram and Facebook.

Social Media Management

• Own the day-to-day execution of ToniMay's social channels.

• Manage content calendars, scheduling, publishing, and channel maintenance.

• Ensure all content aligns with brand guidelines and marketing priorities.

• Support campaign launches and key trading moments through social content.

Influencer & Creator Partnerships

• Coordinate influencer outreach and gifting initiatives.

• Build and maintain relationships with creators and brand advocates.

• Source and manage user-generated content (UGC).

• Support affiliate and creator partnership programs.

• Track deliverables and ensure partnerships run smoothly.

Community Management

• Manage comments and direct messages across social platforms.

• Support customer enquiries and create a positive community experience.

• Help foster meaningful relationships with our audience.

• Work with our customer service team to escal ate any issues.

Campaign Support & Reporting

• Support campaign launches, photoshoots, and content capture days.

• Assist with creative ideation for paid social campaigns.

• Monitor content performance and contribute to weekly and monthly reporting.

• Share insights, learnings, and recommendations to improve results.

WHAT YOU'LL BRING

• A genuine passion for social media, content, and digital culture.

• Strong understanding of Instagram and TikTok best practices.

• Confidence in filming and creating content independently.

• Experience editing short-form video content for social platforms.

• A strong eye for detail and brand presentation.

• Excellent communication and copywriting skills.

• Embody the ToniMay brand presence with enthusiasm and confidence speaking to camera.

• A proactive attitude and willingness to take ownership.

• The ability to identify trends and translate them into content opportunities.

• Confidence working in a fast-paced and collaborative environment.

BONUS POINTS IF YOU HAVE

• Experience working with influencers, creators, or affiliate programs.

• Experience with Canva, CapCut, Later, Meta Business Suite, or similar tools.

• Experience within fashion, jewellery, beauty, lifestyle, or eCommerce brands.

• A genuine love of jewellery, and the brand TONIMAY.

WHAT SUCCESS LOOKS LIKE

• Consistent, engaging content across Instagram and TikTok.

• Strong creator and influencer relationships.

• An engaged and growing online community.

• Creative ideas that help drive awareness, engagement, and sales.

• Bringing energy, initiative, and fresh thinking to the marketing team every week.