Social Media and Content Specialist

Sniip; Brisbane; Hybrid; AUD 70,000 - 110,000; Full time

Job summary

Sniip is hiring its first social and content hire to own the voice across our channels. You’ll shape topics, formats and calendars, turning complex fintech topics into engaging content that stops the scroll.

You’ll also work with AI tools like Claude to accelerate research, drafting and repurposing while keeping the human touch. Based in Brisbane with hybrid options, you’ll collaborate with marketing, agencies and creator partners to drive organic growth and meaningful engagement for Aussies

Qualifications

• 2–4 years in social media or content, in-house or agency.
• A portfolio of content you made yourself, with the results to back it up.
• A knack for writing in plain English and making dry topics fun.
• Capability in videography - shooting and editing on your phone (CapCut or similar) and designing in Canva
• Hands‑on experience using AI tools like Claude or ChatGPT in your content work, and curiosity to push them further
• The basics of SEO and WordPress
• The organisation to run your own calendar without anyone needing to chase you

Responsibilities

• Own the content calendar across Instagram, Facebook and LinkedIn.
• Make Reels, short-form video, carousels and posts, including faceless formats with voiceover or text on screen.
• Write our company LinkedIn content and help leadership with their own posts.
• Look after our community: reply to comments and DMs, and loop in customer care when needed.
• Move fast on the moments that matter, like ATO announcements, surcharging changes and points news.
• Write two SEO-friendly blog articles a week in WordPress (the template's already built, so you just bring the words)
• Turn one idea into ten: repurpose blogs, emails and campaigns into social content
• Help shape our email newsletter with copy and assets
• Build a bank of go-to topics: points hacks, tax time, new billers and the bills Aussies pay every month
• Use Claude and other AI tools every day to research, draft, script, edit and repurpose
• Build repeatable AI workflows (prompts, templates, skills) so content scales without the team needing to
• Use AI to dig into performance data and spot what's working faster
• Keep a human eye on everything: AI speeds things up, you make sure it sounds like Sniip and is accurate
• Brief and coordinate influencers and creators, from approvals to posting schedules and reach tracking
• Keep partner content on brand, including Qantas and Velocity guidelines
• Share a monthly snapshot of reach, engagement, follower growth and traffic to sniip.com
• Test, learn and tell us what to do more (and less) of
• Keep our Canva templates and asset library in good shape

Skills

Social media

Content creation

Writing

Videography

AI tools

Calendar management

Influencer coordination

Tools

CapCut

Canva

WordPress

GA4

Job description

We help Aussies pay almost any bill by card and earn Qantas Points or Velocity Points while they do it. Tax bill? Rent? Payroll? A biller who won't take Amex? Sniip it. With Points Booster, customers can earn up to 6 points per $1, so the bills nobody likes paying start getting them somewhere nice.

We’re a small team growing fast, and you’d be our very first social and content hire. Big deal for us. Hopefully for you too.

Hi, we’re Sniip

We help Aussies pay almost any bill by card and earn Qantas Points or Velocity Points while they do it. Tax bill? Rent? Payroll? A biller who won't take Amex? Sniip it. With Points Booster, customers can earn up to 6 points per $1, so the bills nobody likes paying start getting them somewhere nice.

We’re a small team growing fast, and you’d be our very first social and content hire. Big deal for us. Hopefully for you too.

The role

This one is yours to make your own. You’ll own Sniip’s social and content from the ground up: the ideas, the voice, the formats, the calendar and the results. You’ll have real power to shape Sniip’s story and help take us to the next level.

The fun part? Taking topics most brands make boring (ATO rules, surcharging changes, points strategy) and turning them into content people actually stop scrolling for.

We lean into AI here, and so will you. You’ll have Claude in your toolkit for research, first drafts, repurposing, scripting and reporting, so you spend less time on the grind and more time on the creative stuff that makes people pay attention.

You’ll work side by side with our Head of Marketing, our paid media agency and our creator partners. Paid ads sit with the agency, so you can focus on organic.

What you’ll get up to

Social (roughly half your week)

• Own the content calendar across Instagram, Facebook and LinkedIn

• Make Reels, short-form video, carousels and posts, including faceless formats with voiceover or text on screen

• Write our company LinkedIn content and help leadership with their own posts

• Look after our community: reply to comments and DMs, and loop in customer care when needed

• Move fast on the moments that matter, like ATO announcements, surcharging changes and points news

Content and blog

• Write two SEO-friendly blog articles a week in WordPress (the template's already built, so you just bring the words)

• Turn one idea into ten: repurpose blogs, emails and campaigns into social content

• Help shape our email newsletter with copy and assets

• Build a bank of go-to topics: points hacks, tax time, new billers and the bills Aussies pay every month

AI-powered workflow

• Use Claude and other AI tools every day to research, draft, script, edit and repurpose

• Build repeatable AI workflows (prompts, templates, skills) so content scales without the team needing to

• Use AI to dig into performance data and spot what's working faster

• Keep a human eye on everything: AI speeds things up, you make sure it sounds like Sniip and is accurate

Creators and partners

• Brief and coordinate influencers and creators, from approvals to posting schedules and reach tracking

• Keep partner content on brand, including Qantas and Velocity guidelines

Reporting

• Share a monthly snapshot of reach, engagement, follower growth and traffic to sniip.com

• Test, learn and tell us what to do more (and less) of

• Keep our Canva templates and asset library in good shape

You’ll thrive here if you can

• Make content people genuinely want to watch, share and talk about

• Keep a consistent, organised posting rhythm across all our channels

• Bring Sniip’s personality to life, even when the topic is tax

• Juggle multiple projects and deadlines without dropping the detail

• Spot trends and moments early and know when Sniip should jump in

• Turn up with fresh ideas every week

• Work closely with our marketing team, agency and creator partners

Is this you?

You’ll need

• 2 to 4 years in social media or content, in-house or agency

• A portfolio of content you made yourself, with the results to back it up

• A knack for writing in plain English and making dry topics fun

• Capability in videography - shooting and editing on your phone (CapCut or similar) and designing in Canva

• Hands‑on experience using AI tools like Claude or ChatGPT in your content work, and curiosity to push them further

• The basics of SEO and WordPress

• The organisation to run your own calendar without anyone needing to chase you

Bonus points (pun intended) if you have

• Experience in fintech, financial services or another regulated industry

• A soft spot for points, frequent flyer programs or personal finance

• Experience working with creators and influencers

• Some familiarity with GA4 and Meta Business Suite

• The confidence to put your face in front of the camera talking about fintech topics

What’s in it for you

• A brand new role you get to shape, with a direct line to the Head of Marketing

• Real ownership of Sniip’s voice and story

• Access to Claude and the AI tools to do your best work

• Based in South Brisbane with hybrid options

Be careful - Don’t provide your bank or credit card details when applying for jobs. Don't transfer any money or complete suspicious online surveys. If you see something suspicious, report this job ad .