Social Media and Content Advisor

Country Fire Authority; Melbourne, Ballarat; On-site; AUD 70,000 - 100,000; Full time

Benefits offered by this job

Meaningful purpose

Work-life balance

Hybrid work options

Discounts

Wellbeing programs

Member Assistance Program

Job summary

The Country Fire Authority (CFA) is seeking a creative social media and content specialist to tell stories, engage audiences and bring the CFA brand to life across Victoria. You will join the Media Unit on a paternity leave contract, working with the Senior Social Media and Content Advisor to produce videos, images and graphics and promote CFA across social and digital channels.

You will collaborate with CFA regions, districts and brigades to uncover stories, coordinate content and strengthen

Qualifications

• Tertiary qualification in communications or equivalent.
• Experience managing online engagement channels using CMS and social tools.
• Strong editorial and content creation skills for digital media.
• Ability to advise on emerging communications technologies.

Responsibilities

• Create engaging videos, images and graphics for CFA's social media and digital channels.
• Showcase CFA's people and activities and promote the organisation across channels.
• Coordinate content with CFA's regions, districts and brigades to strengthen the digital presence.
• Manage online conversations and share brigade stories; deliver critical community safety information during emergencies.
• Provide social media advice and training; measure engagement and analytics to improve impact.

Skills

Content creation

Social media management

Editing and writing

Digital storytelling

Community management

Interpersonal skills

Education

Bachelor's degree in communications

Tools

CMS platforms

Social media dashboards

Job description

Occupation: Communications, marketing and media

Reference: VG/1956506

• Location CFA HQ Burwood
  
• Maternity leave coverage Full-Time Fixed Term to 10/01/2028
  

CFA is an emergency service that places the community at the centre of everything we do. We work to protect lives and property across Victoria, every hour of the day.

Our organisation is made up of employees working alongside more than 51,000 volunteers. We value the different skills, experience and viewpoints that people bring, because they strengthen how we operate and support the services Victorians rely on.

We aim to be a workplace where people feel supported to do meaningful work, develop professionally and contribute to outcomes that matter to the people and places we serve.

To learn more about who we are and the work we do, visit our About Us page.

About the Role

Are you a creative social media and content specialist who knows how to tell a story, engage audiences and bring a brand to life?

Join CFA's Media Unit on a paternity leave contract and help shape how we connect with communities across Victoria. Working with the Senior Social Media and Content Advisor, you'll create engaging videos, images and graphics, showcase CFA's people and activities, and promote the organisation and Chief Officer across our social media and digital channels.

You'll work with CFA's regions, districts and brigades to uncover stories, coordinate content and strengthen our digital presence, while contributing to CFA's award‑winning News & Media site and social media strategy. From managing online conversations and sharing brigade stories to delivering critical community safety information during emergencies, you'll use your creativity and digital expertise to build awareness, support consistent communications and strengthen CFA's reputation.

You'll also provide social media advice and training, explore emerging digital trends and use analytics to measure and improve engagement. Bring your ideas, content skills and passion for digital storytelling to CFA and help make a difference to Victorian communities.

About you

• Tertiary level qualifications in communications or an equivalent combination of relevant education and/or experience.
• Experience in managing online engagement channels including using content management systems and social media management tools.
• Strong editorial, writing, content creation and management skills, including the ability to create engaging digital content for social media (e.g. videos / photos / graphics).
• Understanding of current and emerging communications technologies with the ability to advise on future developments in social media.
• Experience managing online communities including forum moderation and issues management.
• Excellent interpersonal skills and the ability to develop strong relationships across CFA and the broader sector.

Why choose CFA

• Meaningful Purpose: Your contribution truly makes a difference
• Work-Life Balance: Paid parental leave, generous leave provisions
• Flexibility: Hybrid work options with flexible work arrangements
• Discounts: Emergency Memberlink discounts on various services
• Wellbeing Focus: Health Ready programs, flu vaccinations
• Member Assistance Program: Access support across 8 service pathways

Pre-employment Checks

Offers of employment will only be made to candidates who are able to successfully complete a Nationally Coordinated Criminal History Check, Working Rights Check and hold a valid Working with Children Check. You will also be required to provide at least two professional references.

CFA is committed to creating and maintaining a diverse, inclusive, and safe volunteer and work environment. Our aim is to have a volunteer and paid workforce that reflects the community it serves. First Nations people, women, people of all ages, with disabilities and culturally and linguistically diverse people are encouraged to apply.

If at any stage of the recruitment and selection process you require an alternative format to the application material or reasonable adjustment to the interview arrangements, please don't hesitate to contact the person listed on the ad or alternatively, email [e-mail]

The Country Fire Authority (CFA) values your privacy. We will use the information you provide when you are applying for employment with us for the purpose of recruitment, selection, evaluation and appointment and to report on anonymised key metrics (e.g. diversity). The information we collect will be handled in accordance with privacy laws, including the Privacy and Data Protection Act 2014. You can view our Privacy Statement here . For access and correction of the information we have collected, contact [e-mail]

Applications close Tuesday 24 November 2026 at 11.59pm