Senior Branded Content Product Manager

News Corp Australia; Sydney; Hybrid; AUD 150,000 - 190,000; Full time

Benefits offered by this job

Access to News Corp Australia brands

Perks & discounts across News Corp

Health & wellbeing program

Time off options

Financial wellbeing resources

Job summary

News Corp Australia in Sydney is seeking a Senior Branded Content Product Manager to own end-to-end product management, development, delivery and optimisation of our commercial article, video and social product portfolio across on-platform and off-platform environments.

You will translate strategy into roadmaps, lead cross-functional teams, and analyse revenue, audience engagement and performance to inform decisions.

Qualifications

• 5+ years of experience in commercial content, content product management, or digital publishing.
• Proven experience developing, launching, and optimising digital content products or propositions.
• Strong commercial and analytical skills to translate data into product decisions.
• Understanding of digital content formats, distribution, monetisation and publishing ecosystem.
• Excellent project management and stakeholder management abilities.

Responsibilities

• Conduct market and competitor research to identify trends and opportunities for product growth.
• Translate product strategy into prioritised roadmaps, initiatives and delivery plans.
• Own end-to-end product lifecycles from discovery to launch and optimisation.
• Develop and maintain product documentation and specifications.
• Analyse data on revenue, sell-through and audience engagement to inform decisions and measure success.
• Prepare performance reporting and recommendations for senior stakeholders.
• Collaborate with cross-functional teams to align priorities and deliver outcomes.
• Work with external partners to translate requirements into effective post-sale workflows.

Skills

Branded content

Product management

Digital publishing

Data analysis

Stakeholder management

Cross-functional collaboration

Generative Engine Optimisation (GEO)

Tools

CMS

AVID

Monday.com

Jira

Job description

What's the role?

Reporting to the Branded Content Product & Strategy Director, the Senior Branded Content Product Manager will own the end-to-end product management, development, delivery and optimisation of our commercial article, video and social product portfolio, which runs across both on-platform and off-platform environments. The role will also contribute to identifying and shaping emerging product areas, such as Generative Engine Optimisation (GEO) and the Creator Economy, and work with external technology partners to support effective post-sale content workflows.

Key Responsibilities

• Conduct market and competitor research to identify trends, customer needs, and opportunities for product growth and innovation.


• Partner with the Branded Content Product & Strategy Director to translate overall product strategy into prioritised roadmaps, initiatives, and delivery plans.


• Own end-to-end product lifecycles, spanning from discovery and development through to launch, optimisation, and ongoing portfolio management.


• Develop and maintain product documentation, specifications, and supporting materials.


• Proactively source and manage data to analyse product and commercial performance—including revenue, sell-through, and audience engagement—to identify opportunities, inform decisions, and measure success.


• Prepare regular performance reporting and decision‑ready recommendations for senior stakeholders.


• Act as a subject matter expert on branded content products, providing advice and consultation to internal stakeholders.


• Collaborate across Product, Sales, Editorial, Commercial Publishing, Ad Operations, Pricing, Finance, Revenue Operations, and Partnerships to align priorities, manage dependencies, and deliver agreed outcomes.


• Work closely with partnership teams and external content partners to translate product requirements into effective post‑sale workflows and manage their ongoing optimisation.

Who are you?

• You have 5+ years of experience in commercial content, content product management, or digital publishing.


• You have proven experience developing, launching, and optimising digital content products or propositions.


• You possess strong commercial and analytical skills, enabling you to interpret product, audience, revenue, and performance data to translate insights into sound product decisions.


• You have a strong understanding of digital content formats, distribution, monetisation, and the broader digital publishing ecosystem.


• You bring excellent project management and organisational skills, with the ability to manage multiple initiatives, competing priorities, and dependencies.


• You demonstrate strong communication, influencing, and stakeholder‑management skills, alongside proven experience working effectively with cross‑functional teams and external partners.


• You ideally have experience across multiple digital content formats and a working knowledge of emerging areas such as Generative Engine Optimisation (GEO), AI, and evolving content discovery and distribution models.


• You are ideally familiar with CMS platforms, SEO, analytics, content‑performance measurement, and product or workflow management platforms such as AVID, Monday.com, or Jira.

Why News Corp Australia

Join a culture where innovation is our operating rhythm. You’ll work on a diverse portfolio of Australia’s most loved brands and play a pivotal role in leading the technological shift in how we create commercial content. Our vibrant, hybrid work environment and dynamic, values‑driven culture empowers you to push boundaries, collaborate as one unified team, and make a positive, measurable impact for all Australians.

News Extras Benefits is a commitment to our people for their valued contribution to News, our audiences, clients and communities.

Our Benefits Include

• Exclusively ours - Access to publications and products from across the News Corp family


• Perks & discounts - Exclusive offers across a range of products and services that deliver genuine cost savings and benefits


• Health & wellbeing - Advice, support and facilities for healthy minds and bodies (including an onsite gym at our Adelaide, Brisbane & Sydney offices)


• Time off - News offers a range of leave options to support your personal needs and moments that matter in life: Parental leave, Birthday leave, Volunteer leave, Career break and Compassionate leave.


• Financial wellbeing - Support on making the most of your money

Benefits

In addition to our perks and benefits, employees have access to a number of initiatives and programs that support their wellbeing and professional growth, such as:

• Helping you grow - Access tailored development opportunities, including leadership programs, to cultivate your skills and support your career


• Giving back - Make a difference to our communities through volunteer opportunities and company‑organised charity drives


• Workplace Inclusion and facilities – Engage with your passions through various employee‑resource groups and accessibility to multi‑faith quiet rooms & parents’ rooms

Who are we?

We are proud to be Australia's leading media company. For over a century, News Corp Australia has been an integral part of Australian life, delivering the news and information Australians rely on daily. Telling the stories that matter drives every piece of journalism, campaign, project, and innovation.

With over 150 brands spanning news, sport, and lifestyle, we connect with 18 million Australians monthly - a testament to the trust we've built over generations. From text‑based content to dynamic video, personalised apps, fantasy games, podcasts, and events, we continue to evolve to meet the changing needs of our audiences.

MAKE A DIFFERENCE - We are driven to create a positive, measurable impact.

BE PRINCIPLED - We uphold integrity, acting with honesty and purpose.

GET IT DONE - We are accountable for delivering high‑quality outcomes.

PUSH BOUNDARIES - We are courageous, bold, and forward‑thinking.

WORK AS A TEAM - We are one team, with many voices and diverse strengths. We are committed to telling the stories that matter, delivering value across every medium, moment, and minute Australians choose to spend with us.

Our Commitment to Diversity, Equity and Inclusion

Diversity strengthens our national teams and newsroom as we seek to tell stories that represent the communities of Australia. Our people make us unique, and so we are committed to equal employment opportunities regardless of race, religion, sexual orientation, age, disability or gender identity. Applicants of diverse backgrounds are encouraged to apply!

We are committed to ensuring an accessible and supportive recruitment process. If you require any adjustments or accommodations at any stage, please do not hesitate to let us know here. In order for us to assist you, please ensure you include the role title you are applying for in the subject line. For more information regarding Diversity at NewsCorp Australia please visit www.newscorpaustralia.com/careers under the Diversity@News section.