Social Lead

News Corp Australia; Sydney; Sur place; AUD 120 000 - 160 000; Plein temps

Avantages offerts par ce poste

Access to News Corp family resources

Onsite gym at Sydney office

Résumé du poste

Medium Rare Content Agency in Sydney is seeking a Social Lead to drive strategic social and influencer initiatives across the agency group. The role is client-facing and focuses on developing best-in-class social strategies, plans and creative ideas, while guiding content and social teams with up-to-date insights.

You will collaborate with Heads of Strategy and content teams to spot growth opportunities, deliver data-driven recommendations, and stay ahead of emerging trends and creators for

Qualifications

• Experienced social strategist with proven social media management and strategy development.
• Strong knowledge of social platforms, trends and analytics tools.
• Excellent communication, interpersonal and presentation skills.

Responsabilités

• Collaborate across agencies to deliver data-driven social and influencer strategies, plans and ideas.
• Align social and influencer strategies with client objectives and budgets.
• Identify growth opportunities for social and influencer work for retained clients and develop pitches.
• Provide current, strategically sound social insights to support business development and client retention.
• Support leadership to keep teams up-to-date with social knowledge and insights.
• Lead and support influencer-led campaigns and RFPs as needed.

Connaissances

Strategic social

Influencer management

Client-facing

Collaboration

Formation

Marketing/Communications degree

Outils

Social listening tools

Analytics platforms

Description du poste

We're looking for a Social Lead to join Medium Rare Content Agency as a senior strategic voice for social and influencer strategy within the Strategy Centre of Excellence.

What this role is about

This role exists to strengthen Medium Rare's social and influencer strategy capability across the agency group.

It is a strategic, client-facing role responsible for developing and delivering best-in-class social and influencer strategies, plans and creative ideas, while also supporting Heads of Content, Social Media Managers/Producers and client teams with social expertise, insight and guidance.

The role requires strong social media and commercial acumen, a genuine passion for social culture and platforms, plus a level of flexibility, understanding that the needs of the role are heavily influenced by client briefs and requests.

What you will do

• Collaborate across agencies and teams to deliver and contribute to robust, quality, data-driven social strategies, social plans and influencer plans
• Ensure social media strategies, influencer strategies and creative ideas align with client business objectives and budgets
• Work with the Head of Strategy and content teams to identify growth opportunities specific to social and influencer for retainer clients, and develop proactive pitches
• Provide relevant, current, strategically sound and creatively compelling social insights and guidance to clients for business development and client retention
• Support the Head of Strategy and Heads of Content to ensure social teams and heads of department are equipped with up-to-date social knowledge, expertise and insights
• Keep up to date on emerging social trends, channel news and algorithm updates
• Keep up to date with relevant creators/influencers for retained clients, influencer management tools and influencer analytics
• Lead and support ad hoc social media and influencer campaign responses, from ideation and oversight through to production
• Lead and support socially-led or influencer-led RFPs and new business proposals
• Support the strategy and execution of Medium Rare's owned channels
• Build strong working relationships with clients, presenting ideas, trends, channel updates and strategies in an engaging manner
• Provide guidance, thought leadership and support to social media managers and producers across the agencies, fostering a culture of creativity and collaboration
• Establish, drive and adhere to social and influencer process, demonstrating and ensuring compliance with key MRCA and NCA policies

Who are you?

• You are an experienced social strategist with proven experience in social media management, strategy development, channel management and influencer management.
• You have in-depth knowledge of social media platforms, trends and analytic tools, and understand how to shape content and creative ideas for specific channels and audiences.
• You're comfortable working with clients and stakeholders at all levels, and bring excellent communication, interpersonal and presentation skills.
• You are highly organised, collaborative and detail-oriented, with a genuine passion for social culture, creator and influencer trends, and the evolving social landscape.

Benefits & Perks

• Access to publications and products from across the News Corp family
• Exclusive offers across a range of products and services that deliver genuine cost savings and benefits
• Advice, support and facilities for healthy minds and bodies (including an onsite gym at our Adelaide, Brisbane & Sydney offices)
• News offers a range of leave options to support your personal needs and moments that matter in life: Parental leave, Birthday leave, Volunteer leave, Career break and Compassionate leave.
• Support on making the most of your money
• Access tailored development opportunities, including leadership programs, to cultivate your skills and support your career
• Make a difference to our communities through volunteer opportunities and company‑organised charity drives
• Engage with your passions through various employee‑resource groups and accessibility to multi‑faith quiet rooms & parents’ rooms