Social Media Executive

Herd MSL; Sydney; On-site; AUD 65,000 - 90,000; Full time

Benefits offered by this job

Flexible work arrangements

Career development

Wellbeing program

Job summary

Publicis Groupe Australia, through Influential, is seeking a Social Media Executive who loves influencers and culture. You will support influencer campaigns, manage social channels, and contribute to community management, reporting, and insights for clients in a dynamic agency setting.

Reporting to the Social Media Manager, you will help grow client communities, craft engaging content, and stay ahead of trends in the Australian influencer landscape.

Qualifications

• Experience in managing a client's social media presence and running influencer campaigns.
• Proven ability to work with multiple social platforms (Facebook, Instagram, TikTok).
• Ability to monitor conversations, manage communities, and provide social insights.

Responsibilities

• Create and nurture client social communities to drive engagement and growth.
• Develop and implement influencer and social media campaigns across multiple channels.
• Monitor conversations and user-generated content, escalating matters as needed.
• Maintain content calendars and assist with copywriting for social content.
• Utilize social analytics tools and provide campaign reporting and insights.
• Demonstrate track record in developing and maintaining influencer and social initiatives.

Skills

Social media management

Influencer campaigns

Content calendars

Analytics

Job description

Company Description

Publicis Groupe is a world leader in marketing, communications, and digital business transformation, driven through the alchemy of data, creativity, media, and technology. Our connected platform of companies and capabilities is more than an operational framework. It’s a cultural model we've built to unite our people in a collaborative way of thinking and working. Publicis Groupe offers its clients seamless access to the expertise of its 80,000+ talents across 100+ countries globally.

Company Description

Publicis Groupe is a world leader in marketing, communications, and digital business transformation, driven through the alchemy of data, creativity, media, and technology. Our connected platform of companies and capabilities is more than an operational framework. It’s a cultural model we've built to unite our people in a collaborative way of thinking and working. Publicis Groupe offers its clients seamless access to the expertise of its 80,000+ talents across 100+ countries globally. In Australia, our powerhouse of marketing capabilities stretches across creative agencies (Saatchi & Saatchi, Leo Burnett, Publicis Worldwide), media agencies (Starcom, Zenith, Spark Foundry), Razorfish, Digitas, Epsilon, Arc, Prodigious, PMX, and Herd MSL. We also have Publicis Sapient driving digital business transformation for our clients. Our agency, Influential, is part of Publicis Groupe, adding to the depth and range of capabilities across the Groupe. We’re an end-to-end Social & Influencer agency that brings the best of creative and media expertise, with a deep understanding of the social landscape to craft ideas that connect brands with culture.

The Role:

The Social Media Executive role is a key position within Influential, offering an exciting opportunity for someone who is passionate about influencers, social media and is dedicated to staying abreast of the latest social / cultural trends.

Reporting into our Social Media Manager, this dynamic role involves playing a key support role in running influencer campaigns, social media channels, community management, social reporting, and providing valuable social insights.

General Responsibilities

• Create and nurture our client's social communities, driving engagement and growth.
• Develop and implement influencer and social media campaigns across multiple channels.
• Monitor and manage conversations and user-generated comments, promptly escalating relevant matters to internal and client stakeholders.
• Maintain content calendars and resp for copywriting across social content.
• Utilise social analytics tools and campaign reporting to provide insightful recommendations to clients.
• Demonstrate a proven track record in developing, analyzing, and maintaining successful influencer and social media initiatives, with a keen understanding of attracting and retaining specific demographics.

We Are Looking For Someone Who Has

• At least 12 months of experience in managing a client's social media presence / running influencer campaigns.
• Proven expertise in working with various social platforms, including Facebook, Instagram, TikTok, among others.
• Strong passion for keeping up with culture.
• Familiar with the Australian influencer landscape.
• Prior experience in an agency setting is highly desirable.

Additional Information

Publicis Groupe benefits: Be a part of the Publicis Groupe family, recent winner of the Employer of Choice Awards and one of the world's most progressive and dynamic modern communications businesses. You can learn more about us at www.publicisgroupeanz.com. Enjoy all the perks that come with our network offering:

• A comprehensive Wholeself program supporting physical, mindful, and financial wellbeing.
• A creative, lively, and rewarding office environment where people love working with each other, supported by our Publicis Liberté flexibility approach — 'working your way with us.'
• Access to our Global AI Platform Marcel, connecting Publicis Groupe employees with opportunities for career mobility and collaboration across our global network.
• Extensive Learning & Development opportunities including more than 15,000 learning programs via our online learning platform, Marcel Classes.
• A culture of open feedback and support to reach your goals through our Career Conversations program.
• A committed Diversity, Equality, and Inclusion strategy driven through our Viva Women, Égalité, enABLE, EmbRACE, and Écologique committees.
• Leave benefits including Birthday Leave, Flexible Public Holidays, and an additional 5 days of leave after 2 years of service.
• Work Your World program enabling employees the flexibility to work from anywhere in the world for up to 6 weeks per year.
• Parental leave policy with up to 18 weeks based on tenure, paid primary carer leave, secondary carer swap, and Cub Care leave.
• Access to counsellors, psychologists, and professionals through Sonder, an all-in-one digital wellbeing technology platform designed to support psychological, medical & safety needs.
• A workplace that stands together to provide a more open, supportive, and recovery-forward culture for all employees with life-threatening illnesses. Read more about our Working With Cancer Pledge: https://workingwithcancerpledge.com/
• Proud partners of Diversity Council Australia, Pride in Diversity, Family Friendly Workplaces, Supply Nation, and the Australian Disability Network.

Diversity. Inclusion. Equity. More than just words; these are part of our DNA. At Publicis Groupe, we are committed to the inclusion and recognition of all people regardless of race, age, culture, ability, ethnicity, gender identity or expression, sexual orientation, marital status, and religious affiliation. We believe that to deliver the best solutions to our clients, our people need to reflect the diverse communities in which our clients operate. We value diversity and the skills, knowledge, and experience that difference brings to our culture and solutions.

Uniqueness is powerful; without it, we wouldn't be where we are today. So be you — we like it that way.

We are committed to providing reasonable adjustments for people with disability or those that require additional support throughout the application process. If you need any assistance or adjustments, please contact us via [e-mail]; your personal information will be kept confidential.