Influencer Program Manager

Wpp; Perth; On-site; AUD 85,000 - 120,000; Full time

Job summary

Ogilvy in Perth is seeking a Senior Social Media Manager to lead corporate and B2B social and influencer campaigns. The role combines strategic planning with hands-on execution across WA, collaborating with creative, strategy, production and media teams to elevate social and influence offerings.

You will build relationships with WA-based creators, oversee budgets, and help expand Ogilvy's social capabilities for key clients while connecting to the broader Ogilvy network.

Qualifications

• 6–8+ years' experience in organic social media and influencer marketing.
• Strong balance of strategic thinking and hands-on execution.
• Experience negotiating creator fees, talent contracts, licensing agreements and campaign budgets.
• In-depth knowledge of TikTok, Instagram, LinkedIn, YouTube and Meta, with awareness of platform trends and measurement.
• Excellent client management, communication and presentation skills.
• Proactive, entrepreneurial mindset with growth drive.
• Collaborative approach with creative, production and media teams.
• Established WA-based creator relationships and networks.
• Experience with government or regulated-sector clients.
• Experience contributing to pitches, winning new business or growing a service offering.
• Experience mentoring others.

Responsibilities

• Lead social and influencer campaigns that meet client objectives and deliver results.
• Be a trusted client partner with strategic social guidance and opportunity identification.
• Integrate social and influence into broader campaigns from the outset.
• Manage creator partnerships, negotiations, rights, and fees.
• Grow the Corporate and B2B Social & Influence offering in WA and connect with the wider Ogilvy network.
• Support pitches, proposals and new business opportunities.

Skills

Organic social

Influencer marketing

Client management

Negotiation

Budgeting

Creator partnerships

Strategic thinking

Cross-team collaboration

WA creator networks

Tools

TikTok

Instagram

LinkedIn

YouTube

Meta

Job description

Senior Social Media Manager (Corporate & B2B Social and Influence)

Ogilvy has been creating impact for brands through iconic, culture-changing, value-driving ideas since the company was founded by David Ogilvy more than 75 years ago. It builds on that rich legacy through Borderless Creativity—innovating at the intersection of intelligence, imagination and influence, with experts across advertising, sports & entertainment, PR & social, consulting, and health collaborating seamlessly across more than 120 offices spanning 90 countries. Ogilvy was named Network of the Year at the 2026 Cannes Lions International Festival of Creativity and ranks as the #1 global agency network for creative excellence and effectiveness by WARC for the fourth consecutive year, signifying its ability to deliver creative solutions that drive unreasonable impact for clients and communities. Ogilvy is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel in a single company –powered by exceptional talent and our agentic marketing platform, WPP Open,to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit Ogilvy.com , and follow us on LinkedIn , X , Instagram , and Facebook.

About WPP

WPP is the trusted growth partner for the world’s leading brands. We unitecutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counselin a single company –powered by exceptional talent and our agentic marketing platform, WPP Open,to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com .

Business unit: Ogilvy PR

Team:

Location: Perth

Employment type: 12-month contract

We’re looking for a talented Senior Social Media Manager - Corporate & B2B Social and Influence to join our team in Perth, working across and The Brand Agency (TBA).

This is an exciting opportunity for someone who combines strategic thinking with hands‑on social and influencer expertise, and is keen to help shape and grow a specialist offering in the WA market.

You’ll lead social and influence activity for a key client, while working collaboratively across creative, strategy, production and media teams to deliver standout work. You’ll also play an important role in developing our broader corporate and B2B social offering, connecting our Perth team with the expertise, capabilities and opportunities across the wider Ogilvy network.

For someone who enjoys building relationships, spotting opportunities and turning great ideas into effective social‑first campaigns, this role offers the chance to make a real impact.

WHAT YOU'LL DO:

• Lead social and influence campaigns: Develop and deliver strategic organic social and influencer campaigns that meet client objectives and drive meaningful results.
• Be a trusted client partner: Provide expert advice on social strategy, content, advocacy and influencer marketing, building strong relationships and identifying opportunities to grow client partnerships.
• Champion social‑first thinking: Work closely with creative, strategy, production and paid media teams to integrate social and influence into broader campaigns from the outset.
• Bring creator partnerships to life: Build relationships with influencers, key opinion leaders (KOLs), talent managers and platform partners, overseeing negotiations, contracts, usage rights, deliverables and fees.
• Build something meaningful: Help grow our Corporate and B2B Social & Influence offering in Perth, identifying opportunities to expand our capabilities and establish a strong reputation in the market.
• Drive new business: Contribute to pitches, proposals and new business opportunities, showcasing the value of social and influence across existing and prospective clients.
• Collaborate across the network: Connect with teams in Sydney and Melbourne, sharing knowledge, best practice and opportunities to deliver exceptional work.
• Own the detail: Manage budgets, forecasting, campaign performance and financial processes, ensuring work is delivered effectively, compliantly and to a high standard.

WHAT YOU'LL BRING:

• 6–8+ years' experience in organic social media and influencer marketing, gained within an agency, brand or publisher environment.
• A strong balance of strategic thinking and hands‑on execution, with the ability to take campaigns from initial planning through to delivery.
• Experience negotiating creator fees, talent contracts, licensing agreements and campaign budgets.
• In‑depth knowledge of platforms including TikTok, Instagram, LinkedIn, YouTube and Meta, with a strong understanding of platform trends, creator culture and measurement.
• Excellent client management, communication and presentation skills, with the confidence to provide strategic advice and present recommendations.
• A proactive, entrepreneurial mindset and the ability to build momentum, develop relationships and identify opportunities for growth.
• A collaborative approach and experience working closely with creative, production and media teams.
• Established relationships with WA‑based creators, influencers and talent agents
• Experience working with government or regulated‑sector clients.
• Experience contributing to pitches, winning new business or growing a service offering.
• Experience managing or mentoring others.

WHY YOU'LL LOVE OGILVY?

You’ll have the opportunity to work across two connected agency teams, bringing together the specialist social and influence expertise of Ogilvy with the creative, strategic and production capabilities of The Brand Agency.

This is a chance to take ownership, shape an evolving offering and help establish a market‑leading social and influence capability in Western Australia — while working alongside talented people and drawing on the strength of a broader national Ogilvy network.

Ready to make an impact? We'd love to hear from you.

At Ogilvy, inclusivity is essential to our success. We're committed to building a workplace that embraces various perspectives, experiences, and backgrounds, knowing that diverse teams drive more impactful work.

We strongly encourage applications from Aboriginal and Torres Strait Islander peoples, Māori, people with disabilities, diverse cultural and linguistic backgrounds, all ages, genders, sexual orientations, gender identities and expressions, nationalities, and family structures.

We believe everyone thrives when they can be themselves. We provide equal opportunities and are committed to creating an inclusive environment where everyone feels valued, respected, and empowered to reach their full potential.

If you require any accessibility adjustments during the recruitment process, please let us know: