Social Creative: Culture-First, Platform Mastery

Clemenger Group; Melbourne; On-site; AUD 90,000 - 130,000; Full time

Job summary

Clemenger BBDO Melbourne is seeking a Social Creative to plan, concept and bring ideas to life across organic and paid social for multiple campaigns. You’ll work with our creative and media teams and have access to the broader Omnicom network for support.

You should understand culture, know social best practices on TikTok, Instagram, YouTube, LinkedIn and more, and be able to translate briefs into tone, art direction and copy that perform.

Qualifications

• Understanding of social culture and what earns attention on platforms.
• Ability to translate briefs into tone of voice, art direction, and copy for social formats.
• Ambitious, effective and self-directed with a proactive work style.

Responsibilities

• Concept social-first ideas across organic and paid, translating briefs into tone of voice, art direction and format.
• Deliver always-on paid and organic assets on time and on brief, pursuing culturally led ideas.
• Make and shoot content where needed, and write clear briefs for creators and production teams.
• Partner with creative and media teams from the start so social sits at the centre of the plan.
• Use performance data to learn what is landing and sharpen the next idea.
• Collaborate with the Shooter and Social Media Manager as the team grows.

Skills

Platform fluency

Cultural insight

Creative ideation

Data-driven

Independent

Job description

Clemenger BBDO Melbourne is seeking a Social Creative to plan, concept and bring ideas to life across organic and paid social for multiple campaigns. You’ll work with our creative and media teams and have access to the broader Omnicom network for support.

You should understand culture, know social best practices on TikTok, Instagram, YouTube, LinkedIn and more, and be able to translate briefs into tone, art direction and copy that perform.