SEO Manager

Kindred; Melbourne; Hybrid; AUD 80,000 - 120,000; Full time

Benefits offered by this job

Base salary 80–120K AUD + commission

Clear career path within tiered SEO

Hybrid flexibility — 3 days in office

Creative culture

Charity program

Job summary

Kindred, a Melbourne digital agency, seeks a mid-level SEO to own tailored strategies across a diverse B2B/B2C portfolio, including tourism, ecommerce, and health sectors. You’ll handle on-page, off-page, technical and content-led SEO while presenting directly to clients.

You’ll translate data into business language, tie activities to revenue, and drive improvements through structured data, schema markup, and CTR optimization. This is a growth-focused role in a supportive, award-winning team.

Qualifications

• 2–5 years in SEO with strategy, comms and technical focus.
• Proficient with Ahrefs, SEMrush, GA4 and Screaming Frog.
• Experience with HTML/CSS and CMS platforms (Shopify, WordPress, BigCommerce).
• Client-facing experience with a focus on outcomes and revenue as well as rankings.

Responsibilities

• Build and execute tailored SEO strategies across a diverse B2B/B2C portfolio (tourism, ecommerce, health training, radiology).
• Present to clients, translate data into business language, and tie work to revenue and conversions.
• Drive improvements through structured data, schema markup and CTR optimization.

Skills

SEO strategy

Client communication

Technical SEO

Data interpretation

Cross-functional collaboration

Tools

Ahrefs

SEMrush

GA4

Screaming Frog

Job description

Most agency SEO roles go one of two ways. You’re either buried in a factory model churning through audits no one reads, or you’re the only SEO person in the building, and your family thinks you “work for Google”.

This is neither.

The Agency

Our client is an award-winning Melbourne digital agency, built on a principle most agencies slap on a wall but never live by: only work with good people, only do good work.

They’re a Premier Google Partner with APAC Search Awards and Good Design Awards on the shelf, and they’d rather talk about the work than the trophies. The team has grown from five to nearly twenty, and their SEO division is the engine behind much of that growth. They’re not generalists. SEO isn’t an upsell here, it’s a core discipline with its own tiered team: junior, mid, senior, and Head of SEO.

The Role

This is a client-facing, mid-level SEO role with real ownership. You’ll build and execute tailored strategies across a diverse B2B and B2C portfolio, from tourism, e-commerce, health sector training, to even radiology, covering on-page, off-page, technical, and content-led SEO.

You’ll present to clients directly, translate complex data into a language business owners actually understand, and tie everything back to revenue, beyond rankings. You’ll also drive improvements through structured data, schema markup, and click-through optimisation. This agency talks in ROI and conversions.

If that’s your language too, you’ll feel at home.

What You Bring

You’re likely 2–5 years into your SEO career, confident across strategy, communication, and the technical side. You know your way around Ahrefs, SEMrush, GA4, and Screaming Frog. You’re comfortable with HTML/CSS and have worked across CMS platforms like Shopify, WordPress, or BigCommerce. Most importantly, you genuinely enjoy the client relationship side, not just the dashboards. You bring ideas to the table, challenge assumptions (including your own), and you care about outcomes over output.

What’s In It For You

• $80–120K base + commission (Sharing is caring, be rewarded as you excel in doing good work)
• Clear career path within a tiered SEO team with mentorship and structure
• Hybrid flexibility — 3 days in their office (ideal for Bayside / southeast locals), WFH the rest
• Creative culture surrounded by down-to-earth marketers, designers, and devs who care about their craft
• Purpose-driven work — they donate revenue and expertise to local community causes through their charity program

You don’t need to tick every box.

If you’re a mid-level SEO who’s tired of being invisible in a big machine and you want to work somewhere your craft is respected, your growth is mapped out, and your clients actually matter, let’s talk.