SEO Director

Zenith; City of Melbourne; On-site; AUD 180,000 - 240,000; Full time

Job summary

Zenith seeks an experienced SEO Director to lead and expand our organic search program across client accounts. You will collaborate with the Head of Performance to push the boundaries of our SEO offering and deliver high-value campaigns that align with business goals.

You will own client relationships, assess risks and opportunities, and drive a scalable, test-and-learn approach while mentoring the team and shaping our SEO strategy for growth and profitability.

Job description

4mo ago , from Advertising Industry Careers

Company DescriptionAt Zenith, we are a connected team with purpose. We are driven to create new perspectives through modern media. We believe marketing is a powerful investment that can build and grow brands and increase business profitability. So we unlock opportunities for growth by placing consumer behavior, attitudes, and insights at the heart of everything we do. We pride ourselves on delivering return on investment, imagination, and insight. Central to this vision is the knowledge that we are only as good as our people. To grow our clients' business, we need to attract, retain, develop, and grow the brightest talent in the industry. We know it is not the sum of one but the sum of all of us that make us great. Our behaviors are: Be Bold, Be Kind, Be Better Together. We’re determined to eradicate any barriers that prevent our people from achieving their fullest potential. We offer progressive flexible working options to everyone at all levels - it's not a policy. It's behavior-led and reinforced through our values. Mental health & wellbeing is something we consider a priority - it's championed by our own people internally and is a regular conversation. We have a lot of fun - we're constantly looking at reinventing how we're connecting with each other.

OverviewThe transformation you will experience: We are hiring for a SEO Director to work across our client accounts. The successful candidate will work closely with the Head of Performance in delivering effective and holistic SEO campaigns that exceed client objectives. They’ll go beyond client briefs & push the boundaries of the SEO offering, managing from a senior level our SEO work and continuously developing their own expertise and digital knowledge.

As the SEO Director, you will assess how digital experiences can impact both acquisition and conversion, as well as being driven by a continual test and learn approach to your work. You will assess the value of conducting efficient and scalable SEO programme and spearhead our processes and solutions to effectively meet the needs of a growing department. You will work closely with the Head of Performance in developing the SEO offering and ensuring that all work coming out of the SEO team is of the highest quality. As well as this, you’ll be accountable for educating and developing our relationship with key client stakeholders, flagging risks and opportunities with a clear comprehension of our commercial performance and initiatives. You will also be one of the key senior figures in the team and assist the SEO Managers’ progression and continued work satisfaction. There is a tremendous opportunity for growth in this role. As one of the SEO team’s founding members, you’ll have a major impact on our direction and strategy, as well as being exposed to business operations and informed-choices which will advance your knowledge and capabilities fast.

Your scope will include: Owning our relationships with key clients and accountable for flagging risks and opportunities for the business. Knowledge of clients’ motivations and ways of working and being flexible enough to adapt to them. Ensuring each client accounts operates with a clear and aligned strategy, which meets our scope of work obligations and moves brands towards their goals. Able to identify and flag performance and strategic objections. Knowledge of the status and health of our commercial agreements across clients. Prepared for renewals & able to identify revenue opportunities. Able to scope in a profitable way for our business, conscious of