SEO Associate Director

WPP; Melbourne; Hybrid; AUD 120,000 - 170,000; Full time

Benefits offered by this job

Flexible working

Parental leave

Extra leave option

Birthday leave

Early finishes in summer

Job summary

Mindshare ANZ in Melbourne is seeking a strategic SEO leader to drive cutting-edge SEO, CRO, and web analytics for a portfolio of top-tier clients. You will mentor a growing team, shape data-driven strategies, and partner with Adtech and Biddable media to deliver integrated campaigns.

We offer flexible working arrangements with in-office collaboration, a strong focus on career development, and a culture that values diversity and inclusion. Join us to lead transformational growth.

Qualifications

• Seasoned pro with strong background in SEO management and proven team leadership.
• Expertise in crafting and delivering innovative SEO strategies with SEM integration.
• Mastery of Ahrefs, SEMRush, GA and Screaming Frog for analytics-driven decisions.
• Exceptional client relationship and project management skills with track record of delivering results.
• Confident in financial scoping, upselling, and developing team careers.

Responsibilities

• Lead cutting-edge SEO, CRO, and Web Analytics strategies for top-tier clients.
• Grow business by building influential client relationships and spotting opportunities.
• Collaborate with Biddable Media and Adtech to create integrated digital campaigns.
• Mentor and inspire a rapidly growing team, guiding careers and fostering excellence.
• Champion owned media value and elevate knowledge across the agency.

Skills

SEO management

Team leadership

SEO strategy

Client relationship

Financial scoping & upselling

Tools

Ahrefs

SEMRush

Google Analytics

Screaming Frog

Job description

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP’s AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

This is your chance to lead a dynamic team at the forefront of media, helping our clients achieve their wildest ambitions.

AboutWPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet,clientsand communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

At WPP Media, we believe in the power of our culture and our people.It’swhat elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary byLeading CollectivelytoInspire transformational Creativity.
• Create an Open environment by_Balancing People and Client Experiences_byCultivating Trust.
• Lead Optimistically byChampioning Growthand DevelopmenttoMobilize the Enterprise.

About Mindshare: A Leading WPP Media Brand

Mindshare delivers Good Growth for its clients. As “Growth Architects,” we drive growth thatbenefitsall stakeholders — better for people, planet, and business — by using media with intention. This approach creates more meaningful connections with consumers, increases consumer trust in the brand, and delivers better outcomes for all stakeholders.

The Role

Location:Melbourne

We have found a great balance of embracing flexible working whilst also maintaining in-office collaboration with most teams meeting in the office 3 days per week.

• Lead the charge oncutting-edgeSEO, CRO, and Web Analytics strategies for a portfolio of top-tier clients.
• Drive business growth by developing influential client relationships and spotting new opportunities to deliver amazing results.
• Collaborate with our Biddable Media andAdtechexperts to create powerful, integrated digital campaigns.
• Mentor and inspire a rapidly growing team, guiding their careers and fostering a culture of excellence.
• Champion the value of owned media, sharing yourexpertiseand elevating the knowledge of the entire agency.

Ideal Skills and Experience

You’llthrive in this roleif youyou’reastrategic and influential leader who loves to inspire a team and lives for delivering data-driven, best-in-class results.We’realso looking for;

• A seasoned pro with a strong background in SEO management and proven experience leading a team to success.
• An expert in crafting and delivering innovativeSEOstrategies, with a deep understanding of how it integrates with SEM.
• Mastery of industry-leading tools likeAhrefs,SEMRush, Google Analytics, and Screaming Frog.
• Exceptional client relationship and project management skills, with a knack for keeping everything on track.
• Confidence in financial scoping, a natural talent for upselling, and a passion for managing and developing your team’s careers.

Life atWPP Media& Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment.WPP Mediaemployees can tap into the globalWPP Media& WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we’re together, fostering creativity, collaboration, and connection. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy)for more information on how we process the information you provide.

What We Offer

At Mindshare ANZ, we offer a competitive salary package, with 20 days holiday increasing with service to a maximum of 25 days, with the option to purchase extra leave of up to 4 weeks per year. We also offer a flexible working environment, paid parental leave, flexible public holidays, birthday leave and early finishes during the summer months. These are just some of the great perks you can utilise.

Based in Melbourne Southbank, our office has 180 degree views Melbourne Skyline and is a great space to hang out with colleagues and friends!

We have a culture of learning where we invest in your career growth and development through a range of learning and development opportunities. We offer a supportive and inclusive workplace culture that values diversity and collaboration and we provide mental wellness support via our Employee Assistance Program.

Our Commitment

We want you to have the best opportunity to show us your skills and talents, please let us know if there is anything we can do to make the application/interview process work for you. Should you require any adjustments throughout the process, please collaborate with our hiring team who will be happy to assist.

Research shows that candidates from underrepresented backgrounds often don’t apply for roles if they don’t meet all the criteria. Here, we strongly encourage you to apply if you’re interested: we’d love to know how you can positively impact our team with your experience! We believe that diversity is vital and positively influences the environment in which we operate. We are committed to fostering a diverse and inclusive work environment that is free of discrimination, harassment or bullying. Race, colour, ancestry, religion, gender, gender identity, national origin, sexual orientation, age, marital status, disability or veteran status have no bearing on our hiring decisions, we encourage all applicants.

#LI-Promoted

Please read our Privacy Notice for more information on how we process the information you provide.