Senior Strategy Lead: Growth, Insights & Brand Impact

Publicis Groupe; Australia; Remote; AUD 120,000 - 180,000; Full time

Benefits offered by this job

Flexibility approach

Global Marcel platform

Marcel Classes – Learning programs

Diversity & inclusion programs

Job summary

Publicis Groupe is seeking a Senior Strategist to lead strategic thinking across brand, digital, content and campaign initiatives. The role focuses on turning customer insights, market intelligence and cultural trends into actionable strategies that drive business results.

Working closely with clients, business leads and cross-functional teams, you will develop strategic solutions, contribute to new business opportunities and strengthen the agency's strategic capability.

Qualifications

• 8+ years' experience in strategic planning, marketing, communications or a related agency environment.
• Experience developing strategy for major clients and complex business challenges.
• Strong knowledge of CRM, content strategy, social strategy and customer value proposition development.
• Excellent communication, storytelling and presentation skills.
• Strong commercial acumen with the ability to connect strategy with measurable business outcomes.
• Experience mentoring team members and working across multiple disciplines.
• A naturally curious thinker with a passion for understanding people, markets and culture

Responsibilities

• Develop strategic recommendations across brand, communications, customer and campaign initiatives.
• Use customer insight, market intelligence and data to identify opportunities for growth.
• Build strong relationships with clients and act as a trusted strategic advisor.
• Lead strategic thinking in new business pitches and growth opportunities.
• Create clear, inspiring creative briefs and strategic frameworks.
• Collaborate with media, creative and production teams to bring strategic recommendations to life.
• Identify emerging consumer trends, technologies and behaviours to inform future-focused thinking.
• Support and mentor junior team members while contributing to the broader growth of the strategy function.

Skills

Strategic thinking

CRM knowledge

Content strategy

Social strategy

Customer value prop

Mentoring

Communication skills

Curiosity

Job description

Publicis Groupe is seeking a Senior Strategist to lead strategic thinking across brand, digital, content and campaign initiatives. The role focuses on turning customer insights, market intelligence and cultural trends into actionable strategies that drive business results.

Working closely with clients, business leads and cross-functional teams, you will develop strategic solutions, contribute to new business opportunities and strengthen the agency's strategic capability.