Senior Social Media Manager

OURNESS PTY LTD; Sydney; On-site; AUD 120,000 - 160,000; Full time

Job summary

OURNESS PTY LTD in Sydney is seeking a Senior Social Media Manager to lead strategy and hands-on execution for our artist roster across Instagram, TikTok and YouTube. This role covers festivals, tours, and major moments.

You will manage creators, develop influencer seeding, monitor trends, and produce weekly analytics with clear, action-oriented insights. Based in Sydney or Los Angeles, willing to relocate, travel for festivals, and collaborate with founders and management to grow the label’s

Qualifications

• 4+ years in a senior social media role in music.
• Demonstrated campaigns that moved culture beyond impressions.
• Fluency in current music/internet culture and trends.
• Able to travel and work across time zones in a founder-led business.
• Calm under real-time pressure during viral moments and press moments.
• Creative thinker with bold concepts and execution ability.
• Strong collaborative instincts and existing creator networks.

Responsibilities

• Own end-to-end social strategy and content calendars across Instagram, TikTok, and YouTube (Shorts + long-form).
• Lead real-time content capture and posting at festivals, tour stops, and press moments.
• Develop and execute influencer/creator seeding with agencies and label partners.
• Manage creators and content producers, briefing clearly and ensuring deliverables meet the artist aesthetic.
• Translate visual identity and rollout concepts into scroll-stopping short-form content.
• Monitor trends daily and adapt for each artist's voice; pitch timely content.
• Manage community and fan sentiment across platforms and Reddit/fan forums.
• Track analytics and produce weekly social reporting with data-driven insights.
• Extend social support across the label roster and collaborate with creative and management teams.

Skills

Social strategy

Content calendars

Real-time content

Community management

Festival coverage

Tools

Instagram

TikTok

YouTube Shorts

X

Reddit

CapCut

Premiere Pro

After Effects

Photoshop

Lightroom

Meta Business Suite

Later

Sprout Social

Notion

Asana

Spotify for Artists

Chartmetric

Soundcharts

TikTok Creative Center

Canva

Job description

OURNESS is a globally award-winning independent music label and management company.

Specialising in artist development and building a legacy-inspired culture for our roster, we are expanding our team and looking for a Senior Social Media Manager.

The Senior Social Media Manager will lead social strategy and execution for our artists and expanding roster, spanning major world headline tours, album releases, and festivals. This is a hands-on, in-house role for someone who lives online, understands artist-fan culture at a granular level, and can move at the speed real-time moments demand (festival weekends, viral moments, breaking news, meme cycles).

This role is suited to someone whose full-time craft is social, rather than a generalist marketer who "also does social." You would be someone who has experienced high-profile artist projects and understands why those campaigns worked: the aesthetic discipline, the trend fluency, the community instinct, and the willingness to move fast.

KEY RESPONSIBILITIES

Own end-to-end social strategy and content calendars across Instagram, TikTok, and YouTube (Shorts + long-form), aligned to the wider campaign and touring schedule

Lead real-time content capture and posting at festivals, tour stops, and press moments, including weekends on the ground at major events

Develop and execute influencer/creator seeding strategy in partnership with agencies and label partners

Manage the creators and content producers working on each campaign, including briefing them clearly, managing deadlines, and ensuring every deliverable lands and meets the artist cultural aesthetic.

Translate visual identity and single/album rollout concepts into scroll-stopping short-form content

Monitor trends, sounds, and formats daily and adapt them for each artist's voice, and work autonomously by proactively pitching timely content

Manage community and fan sentiment across platforms and Reddit/fan forums

Track platform analytics (reach, saves, completion rate, follower quality) and produce weekly social reporting to provide clear, data-driven insights and recommendations with a bias toward action over vanity metrics

Extend social support across the wider label roster, balancing priorities across multiple active campaigns

Work closely with the label's creative department, and management team.

TOOLS & TECHNICAL SKILLS

Platforms: Instagram (Reels, Notes, Broadcast Channels), TikTok, YouTube Shorts, X, Reddit

Editing: CapCut, Adobe Premiere Pro, After Effects, Photoshop, Lightroom

Scheduling / Workflow: Meta Business Suite, Later or Sprout Social, Notion or Asana

Artist Analytics: Spotify for Artists, Chartmetric or Soundcharts, TikTok Creative Center, platform-native Insights

Community / Listening: Native platform analytics, social listening for sentiment and fan-forum monitoring

Design Support: Canva (rapid-turn assets), basic motion graphics

CANDIDATE PROFILE

4+ years' experience in a similar senior social media role in music, with proven results: not just performance metrics, but execution of a strong, distinct artist aesthetic

A demonstrable track record of campaigns that moved culture, not just impressions. You can point to specific posts/moments and explain why they worked

Deep, current fluency in music/internet culture: you already know this week's sounds, formats, and discourse without being told

Comfortable working autonomously across time zones in a founder-led, growing independent business, and travelling for festivals/tour dates as needed

A calm head under real-time pressure during press moments, viral spikes, and fast turnarounds

You will be an ideas enthusiast and willing to come up with big picture and bold concepts and be able to execute.

Genuine collaborative instinct. This role sits close to the founders and management team, and judgment matters as much as output

An existing network of trusted creators, videographers, editors, and content producers you can call on and manage directly. This role is expected to bring relationships, not build them from scratch

Based in Los Angeles or Sydney, or willing to relocate