Senior Social & Creative — Content, Campaigns & Influencers

Bread Agency; Sydney; Presencial; AUD 120.000 - 180.000; Jornada completa

Descripción de la vacante

Remitly is seeking an experienced Organic Social & Content Marketing Lead (APAC) to join the marketing team in Sydney. You will own APAC’s organic social presence, manage communities, and drive influencer partnerships to support product launches and regional campaigns.

Join a global payments pioneer focused on empowering customers. You will collaborate with US-based Global Organic Social and report to the APAC Local Marketing Lead, shaping a regional strategy with autonomy and impact.

Formación

• 5+ years of experience in social media, content marketing, or community management.
• Experience owning both strategy and execution — writing, posting, moderating, and reporting.
• Strong content creation skills including Canva and short-form video editing.
• Experience moderating online communities, ideally across multicultural or diaspora audiences.
• Hands-on influencer marketing experience: sourcing, briefing, contracting, and measuring campaigns.
• Skilled across major social platforms (Meta/Instagram, TikTok).

Responsabilidades

• Community & content creation and amplification across organic social channels.
• Build and own APAC’s organic social presence across Meta/Instagram, TikTok, LinkedIn, and X, including local Facebook pages and groups.
• Create and adapt content for product launches and marketing moments in APAC.
• Adapt global templates to APAC and identify content to fuel organic to paid pipelines.
• Community moderation across APAC channels (Facebook pages/groups, forums, messaging apps).
• Engage diaspora communities through events and tailored outreach.
• Route customer-service-adjacent issues to social CS and elevate urgent cases.
• Activate local influencers or ambassadors as community moderators where appropriate.
• Source, brief, and manage local APAC influencers and agencies for campaigns tied to launches.
• Track and report campaign performance to APAC leadership and Global Organic Social team.

Conocimientos

Social media

Content marketing

Community management

Influencer marketing

Canva

Short‑form video editing

Writing

Reporting

Herramientas

Canva

Descripción del empleo

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Organic Social & Content Marketing Lead (APAC) - Contract (12 months)

Job Description:

At Remitly, we believe everyone deserves the freedom to access, move, and manage their money wherever life takes them. Since 2011, we have tirelessly delivered on our promise to customers sending money globally, providing secure, simple, and reliable ways to manage their finances and ensuring true peace of mind. We are not just here to move money — we are here to move our global customers forward. Join over 2,800 passionate Remitlians worldwide who are united by our vision to transform lives with trusted financial services that transcend borders.

About the Role

Purpose

We are seeking an experienced, proactive Organic Social & Content Marketing Lead (APAC) to join Remitly's marketing team. As a key contributor, you will play an instrumental role in leading our organic social and community program for APAC. The scope of the role includes managing and growing local social channels, community moderation, content creation and influencer partnerships. Reporting directly to the APAC Local Marketing Lead, and connecting closely with the USA based Global Organic Social team, you will have the autonomy to take ownership of strategic initiatives and drive the success of our regional content and community efforts. You will focus on APAC content production, community management, and influencer execution and management — as the first dedicated regional social and community role of its kind, acting as a local extension of the Global Organic Social team.

Key Responsibilities

• Community & content creation and amplification across organic social channels
• Build and own APAC’s organic social presence across Meta/Instagram, TikTok, LinkedIn, and X, including local Facebook pages and groups
• Create and adapt content for new product launches, award announcements, and other APAC marketing moments.
• Keep APAC content on-brand and launch ready at speed by adapting the Global Organic Social team's creative templates and guardrails for the region, and identify organic content strong enough to fuel the organic to paid pipeline
• Digital community management & moderation. Moderate APAC community channels — Facebook pages/groups and any forum or messaging-app community piloted locally
• Engage strategically important diaspora communities — including via in-person community events, adapting tone and approach per community and building relationships to stay close to customer sentiment.
• Route customer-service-adjacent issues to Remitly's dedicated social CS contact and elevate urgent cases appropriately.
• Identify and activate local influencers or ambassadors as community moderators where it strengthens engagement.
• Influencer campaign execution & management. Source, brief, and manage local APAC influencers and own relationships with supporting agencies to plan and execute campaigns tied to product launches and regional pushes
• Track and report on campaign performance, feeding learnings back to the APAC Local Marketing Lead, APAC GM, and the Global Organic Social team.

Success Metrics

• APAC organic channels live across priority platforms with a consistent posting cadence and content calendar
• AUS Facebook page live and active
• Promotion of APAC business focused news, such as new product launches
• Engagement rate and organic impressions for APAC content
• Community response and moderation turnaround
• Influencer and ambassador campaigns executions
• Organic content pieces identified and adapted into paid

What You'll Need

• 5+ years of experience in social media, content marketing, or community management.
• Experience as a generalist who's comfortable owning both strategy and execution — writing, posting, moderating, and reporting, not just planning.
• Strong content creation skills, especially Canva and short‑form video editing — content production has been a consistent bottleneck for the Global Organic Social team.
• Experience moderating online communities, ideally across multicultural or diaspora audiences.
• Hands‑on influencer marketing experience: sourcing, briefing, contracting, and measuring campaigns.
• Skilled across major social platforms (Meta/Instagram, TikTok