Senior Social & Content Director, Baby Brands

ZURU Edge; Sydney; On-site; AUD 180,000 - 240,000; Full time

Job summary

ZURU Edge Limited in Sydney is seeking a Social & Content Director to lead global social and digital creative across our Baby portfolio. You will set paid and organic content strategy and steer the social and content team from concept through delivery.

As a senior leader, you will collaborate with brand marketing and business leaders to define what great content looks like, champion creative excellence, and drive campaigns that move the market.

Qualifications

• 8+ years in social, content or digital creative, with leadership of a team.
• Experience with baby/parenting/FMCG brands in-house or agency.
• Track record setting paid social strategy and optimizing creative against media data (Meta, TikTok, YouTube).

Responsibilities

• Own the social and content strategy across brand portfolio from ideation to delivery.
• Lead creative direction and ensure alignment with brand marketing objectives.
• Direct creative delivery: review edits, provide feedback, champion excellence.
• Collaborate with senior leaders to keep campaigns aligned to the brand vision.
• Grow and develop a 5+ person social/creative team, with performance reviews.
• Work with Paid Media & Digital to optimize content performance.
• Set strategic direction across Facebook, Instagram, TikTok, YouTube and more.
• Run regular reporting and competitive reviews to stay ahead of trends.
• Localise content for each market in the portfolio.

Skills

8+ yrs social

Social leadership

Paid social strategy

Baby brands

Team mentoring

Multiplatform content

Job description

ZURU Edge Limited in Sydney is seeking a Social & Content Director to lead global social and digital creative across our Baby portfolio. You will set paid and organic content strategy and steer the social and content team from concept through delivery.

As a senior leader, you will collaborate with brand marketing and business leaders to define what great content looks like, champion creative excellence, and drive campaigns that move the market.